In recent years, the level of domestic car manufacturing has really made great progress, which can be seen from the sales of domestic cars, although many people say that the current domestic cars only care about refrigerators, color TVs, large sofas, in fact, users who really spend money are not stupid, the external is only incidental, although the domestic car is currently in the field of fuel vehicles and foreign countries do have a gap, but tens of thousands, The product power of domestic cars at a price of more than 100,000 is definitely a joint venture car at the same price, and it is conceivable that even the materials used in the places that can be seen by the naked eye are not good, and the invisible places can use good things, and the manufacturers will not do charity.
It's just that even so, not all domestic cars can have a good market performance, like MG MG7, this car is like this, as a medium-sized sedan with hundreds of thousands, the appearance is really quite high, Qilian design can be said to have a good look, To have an aura, the whole car has an obvious sense of swooping, the interior is also quite in line with the aesthetic standards of current domestic users, not only the design is very outstanding, the color is also very bold, and the sense of grade and temperament is not inferior to hundreds of thousands of luxury brands, of course, this is also a common advantage of domestic cars, but Geely, Changan These brands of models are selling well, but when it comes to MG MG7, it is not very good.
From the market point of view, MG MG7's performance is indeed not as good as imagined, at least there is a gap with the temperament shown by MG MG7, at the beginning of the year MG MG7 sales still have some upward trend, but in May, MG MG7 sales exceeded 4,000 after there was no obvious improvement, and it has been the monthly sales level of more than 4,000 years, which lasted until August this year, MG MG7 sales did not increase but declined, in September, MG MG7 sales fell below 3,000 cars, although the sales of MG MG7 increased after the discount of more than 10,000, but in October, MG MG7 sales were only more than 3,000, not as good as the previous salesAfter all, MG MG7 is positioned as a medium-sized sedan, but the price is only more than 100,000 yuan, even if the size of MG MG7 is not too big, but the length of the car is more than 4.88 meters, and the wheelbase is close to 2.8 meters, the space is definitely enough, and this performance is indeed not very reasonable.
MG MG7's product strength:
From the perspective of the product, MG MG7 does not have any advantages in medium-sized sedans, especially the size is still inferior, but the price of MG MG7 is only 119,800 to 169,800, this price is the price range of domestic compact cars, so that the cost performance of MG MG7 is raised again, plus the discount of MG MG7, in addition, MG MG7 is still a hatchback and with a frameless door design, the whole appearance can definitely be photographed in front of the same price, it is really a car that can take into account the familiar and handsome attributes of the family, but it is such a car that everyone is still reluctant to payIn addition to product strength, it also relies on its own MG brand was the reason why SAIC bought it back from the UK, and even in Taiwan, it was more willing to accept MG.
From the point of view of power, MG MG7 is equipped with 1.5T engine power is also good, with a maximum horsepower of 188 horsepower, with a 7-speed wet dual-clutch gearbox, which is also a more common power combination in China, the advantage is that the cost is controllable, and the power performance is good, but also fuel-efficient, of course, the dual-clutch gearbox will indeed have a little frustration problem. In addition, MG MG7 also has a 2.0T version, with a maximum horsepower of 261 horsepower, with a 9AT gearbox, the power is still quite strong, with a 000 acceleration time of 6.5 seconds, and because the 9AT gearbox has a good performance in terms of ride and fuel consumption, so far MG MG7 has an advantage in the same price range.
It's just that when it comes to the configuration, MG MG7 does not have Geely, Chang'an, these manufacturers give much, taking MG MG7's low-profile version as an example, it is only given reversing radar, reversing image, cruise control, keyless entry, Keyless start these basic configurations, and L2 level assisted driving system and full-speed adaptive cruise and other intelligent assisted driving functions are only available in the high-end version, of course, this can not be used as the main reason for MG MG7 poor sales, after all, MG MG7 configuration is not much, but at least it is enough, especially the lowest version still gives the seat ESC.
Summary:
In general, not only MG MG7, even the brand of SAIC MG has performed very badly in recent years, or including SAIC Roewe, it has not been good in recent years, or it may be that everyone does not recognize these brands backed by large manufacturers, or it may be that other domestic brands are developing too well, anyway, from the perspective of MG MG7's product power, the main reason for poor sales is really not the product power, it may be a problem of brand favorability.