Recently, an old local factory in Nanning, which has more than half a century of factory age, has produced osmanthus brand watches "on fire". Many people go to the Nanning Watch Factory located on Yuanhu South Road, Nanning City, just to buy an osmanthus watch.
Today, the reporter came to Nanning Watch Factory early in the morning to visit the site, and found that it was still late.
It's only a few o'clock, it's only 9 o'clock, and there are already a lot of people.
The notice posted on the wall of the store department is also a high-profile demonstration of the current popularity of the osmanthus watch.
At 11 o'clock in the morning, an osmanthus watch priced at 196 yuan was placed on the counter, and everyone quickly opened the rush mode.
Ms. Deng, a citizen of Nanning: My friend asked me to buy it, and I feel nostalgic for our lost youth.
Mr. Wang, a citizen of Nanning: This is a local brand in Nanning, and buying it is a feeling, so buy it and collect it.
"Osmanthus brand" has become a limited edition and is limited to purchase from today
For everyone's feelings, the salespeople have been very busy during this time. They told reporters that on the 18th alone, more than 300 osmanthus brand mechanical watches were sold. In the past, the store sold stock from the 90s of the last century, with mechanical watches and quartz watches, with prices ranging from 80 yuan to 200 yuan. After this wave of panic buying, many styles are now out of stock, so the old watches that are currently in stock have become limited editions, selling one piece less than one. Therefore, starting this morning, a maximum of two pieces can be purchased by one person.
Tan Xudong, Secretary of the Party Committee of Nanning Watch Factory: How many pieces are left, we have not yet fully counted, we are doing this statistical work this morning, those watches have been put for many years, a watch to go through a series of procedures to go through the warehouse.
What do old brands do to retain consumers by relying on feelings?
The osmanthus watch turned red overnight, which made the old factory that had been silent for many years also a second monk scratching his head. As the only manufacturer specializing in the production of watches in ethnic minority areas in mainland China, Nanning Watch Factory has gone through a history of 53 years to November 18 this year, and now the factory no longer produces finished watches, but turns to professional movement production, and has many partners in China.
Mr. Ye, General Manager of Guangzhou Jingrui Watch Co., Ltd.: We have been cooperating for more than 20 years to help them sell movements, and we think that our watches are stable, and they have a good grasp of the quality of domestic movements.
Tan Xudong, Secretary of the Party Committee of Nanning Watch Factory: Our factory has experienced a lot of ups and downs from 1970 to the present, and has never stopped production.
The traffic has refreshed people's perception of the old brand, and Nanning Watch Factory has also begun to think about the future development path, "Beijing Time" insists on Made in China, so that friends in Nanning and friends outside Nanning can feel the good of "Osmanthus".
Tan Xudong, Secretary of the Party Committee of Nanning Watch Factory: We are very pleased to see so many young people like the old products of our factory, adhering to our osmanthus spirit, striving for innovation, and we strive to make our products better.
(Source: Guangxi News Channel)