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Recently, some Jingdong procurement and sales personnel publicly accused Li Jiaqi of signing a "reserve price agreement" with the brand owner for "choosing one of the two". Brother Da Yang angrily criticized Li Jiaqi for holding merchants hostage and controlling prices and inventories in the live broadcast room. Previously, Wang Hai, a well-known professional anti-counterfeiter, claimed that Li Jiaqi's live broadcast room was selling fake Hetian jade necklaces.
After being attacked in turns, Li Jiaqi frequently appeared on the top of the hot search list. On the first day of pre-sale of this year's "Double Eleven", Li Jiaqi's live broadcast room sold 9.5 billion, which was half of last year's figure of 21.5 billion. So, the focus of this storm, is there a floor price agreement? Does the reserve price agreement constitute a monopoly? Let's explore this question together.
In the face of the storm of public opinion, Li Jiaqi retorted that they did not sign any "reserve price agreement", and the pricing power of the goods was completely in the hands of the brand. Brother Yang claimed that because Li Jiaqi coerced merchants, many big brands were forced to take them off the shelves in the live broadcast room. Such remarks suggest that Li Jiaqi may have signed reserve price agreements with a large number of well-known brands.
JD.com also continued to criticize Li Jiaqi, accusing him of "the overlord clause of the whole network floor price agreement". The controversy is reminiscent of a vivid picture: Li Jiaqi holds a reserve price agreement in his hand, holding merchants and consumers hostage, trying to monopolize the entire live streaming industry.
A brand founder revealed that in cooperation with Li Jiaqi and many other talents, they all require the signing of price terms similar to the reserve price agreement. A number of people in the live broadcast industry also confirmed that this kind of floor price agreement has become the norm in the live broadcast industry and is a routine operation for head anchors. These agreements are like an invisible threshold that discourages small and medium-sized anchors and makes it difficult to cross.
One blogger angrily said that he was still lying at this time, and he had a large number of recordings and chat evidence of the brand, which could prove the fact that Li Jiaqi did not allow others to lower the price than him.
Li Jiaqi sells expensive things, but other anchors can't sell lower than him, because his volume is large, so the merchant takes his pricing as the standard, and other anchors will face prosecution once they sell the same product at a low price. This incident has aroused widespread attention and discussion among netizens, and everyone has questioned and criticized Li Jiaqi's behavior.
Some netizens said that in order to protect his own interests, Li Jiaqi did not hesitate to make up lies and used his influence to suppress other businesses. Some people think that he lacks integrity and business ethics, while others think that he is only defending his own interests, but this kind of behavior does violate the principle of fair competition. Some people also said that Li Jiaqi should stop it. Enough earned, too greedy, too much, woe to you.
In any case, we hope that Li Jiaqi can respond to this incident head-on, explain his behavior and apologize, and also hope that the merchants can abide by business ethics, compete fairly and develop together.
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