Zhuanqiao barrel steamed cake, Yexie soft cake, Lvxiang white dragon cake, Chongming cake... On October 23, Chongyang Festival, in front of the Tianyuan Park in Zhuanqiao Town, Minhang District, citizens lined up early in order to eat the bite of cake that they never forgot. On the same day, the Zhuanqiao Cake Festival returned after three years, attracting 16 pastry intangible cultural heritage items from Jiangsu, Zhejiang and Shanghai, becoming the most complete variety and largest Chongyang Cake Market in the past 20 years.
The reporter noticed that the longest line in front of the stall of Zhuanqiao barrel steamed cake, many elderly people said that they had arrived at the scene an hour or two in advance to wait, and other various pastry stalls were also crowded and popular. It is understood that this year's cake fair not only invited representative rice cake products from various districts of Shanghai, but also more than 20 traditional time-honored brands and net red pastries such as Gaoqiao muffins, Liantang cake balls, Gongtaihe traditional pastries, Xincheng traditional pastries, Wuxi Yixing cake dumplings, international hotel Jingbang dim sum, Shen Dacheng, Lao Dafang, etc., including a total of 16 pastry intangible cultural heritage items from Jiangsu, Zhejiang and Shanghai. At the scene, there are also programs such as Ma Liang Studio Puppet Car Street Interaction.
The trendy and lively Chongyang Cake Market has attracted citizens and tourists from the suburbs and city centers to come to the "grab cakes".
According to reports, the Jiujiu Chongyang Zhuanqiao Cake Fair-"Our Festival - Spiritual Home" 2023 Shanghai Chongyang Folk Culture Theme Activity is guided by the Shanghai Municipal Bureau of Culture and Tourism and the Minhang District People's Government, and co-sponsored by the Shanghai Intangible Cultural Heritage Protection Center, Shanghai Minhang District New Era Civilization Practice Center, Minhang District Spiritual Civilization Construction Committee Office, Minhang District Culture and Tourism Bureau, Minhang District Aging Work Committee Office, and Minhang District Zhuanqiao Town People's Government.
Buying cakes and cakes during the Chongyang Festival is a traditional custom in Chinese. This year, Zhuanqiao Town, Minhang District, has held the "Jiujiu Chongyang Zhuanqiao Cake Fair" for 15 consecutive years. Since 2015, it has been upgraded to a city-level folk culture event, which has not only become a "must-have" for many Zhuanqiao citizens, but also increasingly become a traditional festival cultural activity that the general public in Shanghai is willing to participate in. Citizens who come to participate in the event are often accompanied by young and old, or queue for the elders' preference for a long time, or enjoy a better life in the intangible cultural heritage experience and check-in, and the strong atmosphere of loving and respecting the elderly has set off a climax at the Zhuanqiao cake party year after year.
On the day of this year's event, Zhuanqiao Town also awarded a plaque to the Caring for the Elderly, and released the 2023 Zhuanqiao Town Top Ten Categories for Veteran Practical Projects and the Zhuanqiao Bucket Steamed Cake Logo. The relevant person in charge of Zhuanqiao Town said that it will continue to do a good job in traditional cultural activities at the doorstep of citizens, strive to launch the brand of Zhuanqiao barrel steamed cake, do a good job of intimate and meticulous service for the old inward, spread unique traditional culture to the outside world, and make a contribution to the inheritance and development of Chinese traditional culture.
In order to further disseminate the concept of intangible cultural heritage protection and enrich the content of the pastry fair, the event also set up interactive experiences such as "art" fun intangible cultural heritage market, intangible cultural heritage clean class, paper-cutting and shadow play. At the intangible cultural heritage market, 18 traditional art booths such as Zhuanqiao paper-cutting, Shanghai flower arrangement skills, traditional printing and dyeing skills, Shanghai hydrangea making skills, and Jinshan peasant paintings were gathered today, each booth was decorated with local characteristics and details, allowing citizens and tourists to experience the charm of intangible cultural heritage items up close.
The "Intangible Cultural Heritage Integrity Class" paper cutting, face molding and sachet making provide citizens and tourists with an intangible cultural heritage experience that is "seeing, interesting and fun". Ruan Jikai, a second-level actor of Shanghai Burlesque Troupe, used "burlesque" to perform the "paper-cut shadow play" with the cultural characteristics of Zhuanqiao, bringing the audience experiential and immersive enjoyment of the repertoire.
Two national-level intangible cultural heritage projects, namely the "Flower Drum Lantern" from Fengtai County, Huainan City, Anhui Province, and the "'Silk Bamboo New Rhyme' Jiangnan Silk Bamboo Special Concert" brought by the Qingyun Jiangnan Silk Bamboo Orchestra and the Minhang District Qunyi Museum Silk and Bamboo Ensemble, were specially invited to help the scene, showing strong local characteristics and folk customs between the warm music.
In addition to the pastoral park venue, Minhang Zhuanqiao Town also set up a number of branch venues, such as the second floor of the Zhuanqiao Town Community Party and Group Service Center launched the "There is everyone on the sea - pay tribute to the classics" Shanghai culture sharing meeting, in the city study Zhuanqiao Pavilion launched the "old and old pride" - Chongyang Festival immersive pop-up reading club, Longsheng International Business Plaza and Zhuanqiao Wanda Plaza launched a variety of Chongyang love the old discount activities and Chongyang cake handicraft, flower arrangement, parent-child interaction and other experience activities.
颛桥镇供图 Source: Author: Huang Yongdi