On April 22, Chinese Pastry Tang Cake Zu held the "2024 Strategic Development and Product Tasting". At the meeting, Tang Cake Zu Group announced the strategy of "joint innovation and cross-border co-branding", showing its innovative achievements under the integration of tradition and modernity, as well as the profound exploration and prospect of the future of the Chinese pastry industry.
According to reports, since the opening of the first store in Chongqing in December 2016, Tang Cake Zu has quickly set off a Chinese pastry craze, up to now, Tang Cake Zu in Chongqing, Yunnan, Sichuan, Anhui, Hubei and other provinces have a total of nearly 100 chain stores. Over the years, Tang Cake Ancestor has inherited the traditional production skills of Chinese pastries, carefully selected raw materials, continued to seek innovation and change, increased investment in the development of new ingredients, upgraded new processes, new ancient methods, and iterative products, and is committed to providing consumers with delicious, fresh, healthy, safe and delicious pastries, and the company has also achieved steady development.
Traditional pastries have entered modern life, deeply integrating inheritance and innovation
Tang Cake Zu not only attaches great importance to the taste and quality of products, but also pays more attention to the inheritance of culture, and is committed to making each pastry a medium to tell Chinese stories. Through continuous research and development and innovation, Tang Cake Ancestor has brought traditional pastry culture into modern life, allowing more people to taste the sweetness of Chinese pastry.
"The rise of the pastry industry is a witness to the quality of life and the sense of ceremony, and we must continue to innovate and expand, twist into a rope and expand the pastry industry. Ren Shibing, President of Chongqing Candy and Pastry Industry Association and General Manager of Chongqing Master Master Food Co., Ltd., delivered a speech at the scene, calling on industry colleagues to work together to promote the prosperity and development of the pastry industry.
At the event site, Liu Wei, director of Chongqing time-honored brand, director of Chongqing intangible cultural heritage, vice chairman of the International Gastronomy Committee of China Cuisine Association, and general manager of Chongqing Tang Cake Zu Food Co., Ltd., gave an in-depth exposition on the development history, market layout, and strategic goals of Tang Cake Ancestor, which not only displayed the brand, but also provided valuable industry insights and thoughts for the guests.
The brand and platform are effectively combined to do a good job in online in-depth marketing
Driven by the wave of digitalization, Tang Cake Zu Group is actively exploring in-depth cooperation with Meituan Takeaway to achieve online expansion and market penetration of the brand. The person in charge of takeaway operations shared his experience of "how to combine the brand with Meituan Takeaway and play a good combination", emphasizing the important role of the takeaway platform in brand promotion and sales channel expansion, and how to improve user experience and brand loyalty through precision marketing and service optimization.
"From Douyin, to users. The new media operation team of Tang Cake Zu shared on the topic of "how to embrace changes in traditional industries and make good use of traffic to bring profits to the company", and they made full use of the Douyin platform to create topics, so that the team effectively improved the online visibility and market competitiveness of the Tang Cake Zu brand.
Tang Cake Zu Group actively embraces changes and realizes the effective interaction between brands and consumers through the optimization of e-commerce platforms, which not only brings traffic and profits to it, but also provides valuable experience for the transformation and upgrading of traditional industries.
Joining forces with innovation and cross-border co-branding, tradition and fashion collide perfectly
At the event site, Tang Cake Ancestor Group and many well-known enterprises such as Chen Ji Wangfu joined hands to reach strategic cooperation to jointly promote the vigorous development of Tang Cake Ancestor and achieve win-win cooperation.
As an important milestone in brand development, the successful holding of the franchisee signing ceremony and IP authorization ceremony not only symbolizes the new breakthrough of Tang Cake Zu Group in market expansion and brand building, but also the concentrated embodiment of its business model innovation and cultural value dissemination.
At the signing ceremony of the franchisee, Tang Cake Zu Group and the franchisee formally established a partnership, behind this ceremony, is the expansion of brand influence and the further consolidation of market share. The signing representatives on the scene said that they would uphold the concept of harmonious symbiosis, gather more advantageous forces and resources with a more open mind, and jointly expand the road of industry innovation!
Through the cross-border cooperation with the well-known IP Garfield, Tang Cake can not only attract the attention of more young consumers, but also combine traditional culture with modern popular elements to create new products with more market competitiveness.
In the new product tasting session on the spot, the guests were full of praise for the taste and design of new products such as fresh orange silk cake, and said that the new products brought people a new food experience.
Upstream News Zhou Jing