Use copyright as a medium to maintain the soul of culture. On April 24, the "IP - Create the Future" art and fashion copyright market jointly organized by the Chongqing Copyright Society and the Chongqing Municipal Culture and Artwork Industry Association was launched in Yanyu Park on Nanbin Road and Nanhu Garden Park, during which the "IP - Create the Future" exhibition was held simultaneously.
According to reports, the event aims to show the integration of Chongqing's fashion art and copyright industry, and promote the licensing transformation of IP, and the event lasts until April 28.
Chongqing Jinshan Yiku's PUPU bear by Zhang Zhanzhan and Little Red Riding Hood by local artist Hui Wei are both installation sculptures that decorate the city. In the market, the mini figure blind boxes developed based on these IPs are also particularly sought after, entering the lives of ordinary citizens and turning into home ornaments, decorations, and daily necessities. According to reports, a large-scale work worth tens of thousands to hundreds of thousands of yuan has been converted into a blind box of 79 yuan, and last year alone, it achieved a revenue of more than 30 million yuan.
Yang Hulu carved and branded Sichuan and Chongqing IPs such as Sanxingdui and Liberation Monument, Bayu White Tiger, and Snake Swallowing Elephant on the gourd, turning them into works of art full of novelty.
The original work of Professor Wang Jialing's "Light of Life" was collected by the National Art Museum of China and is worth more than 100 million yuan. "We obtained his copyright, designed and developed a limited edition work, and through the conversion of copyright value, the people can also afford to buy the works of famous artists. The on-site personnel introduced.
In addition, there are also original IP trendy products such as Tongliang dragon dolls, three-dimensional paintings, and hollow bookmarks, which will vividly interpret the unique charm of the 8D magic city, the Liziba monorail passing through the building, the "spicy" Chongqing hot pot, and the "yellow Ferrari" taxi shuttling through the city.
The modern atmosphere of Nanbin Road and the quaint charm of Nanhu Garden complement each other, depicting a beautiful picture of the harmonious coexistence of urban renewal and copyright innovation for citizens and tourists. The bazaar itself skillfully combines fashion art with copyright creation, showing the unique charm of Chongqing's copyright industry.
It is worth mentioning that this bazaar is unique in the design of VI visual identity system, and the IP image design of "Scholarly Fragrance" is deeply rooted in the hearts of the people, highlighting the respect and protection of copyright.
According to the relevant person in charge of the organizer, this market is different from other creative markets, and the products on display are all original products, and these products have been preliminarily tested by the market and have good market development prospects. At the same time, the market has a unified visual identity system, which itself reflects the respect for copyright. In addition, the market plans to be held on a regular basis through market-oriented operation, and strive to become a platform for copyright display and licensing transactions.
The organizers said that the market has injected new vitality into Chongqing's copyright trading market and opened up new space for the development of the copyright industry.
Upstream news reporter Yan Wei