In the Internet era, live streaming has become a business model that has swept the world. Not only are there Internet celebrities selling goods through live broadcasts, but even some ordinary people can attract many fans in live broadcasts with their professional knowledge or hobbies and achieve wealth accumulation.
However, one thing that has recently aroused widespread discussion is that Jiang Ge's mother, Jiang Qiulian, has also begun to try live streaming, which raises a series of interesting questions.
Live streaming: a way to make money in the Internet age
Live streaming, as the name implies, is the sale of goods through real-time webcasting.
This business model first emerged in China, but it has now taken the world by storm. Live streaming has obvious advantages, not only can interact with the audience in real time to answer doubts, but also allows the audience to directly participate in the purchase process, improving the convenience of purchase decisions. Therefore, more and more businesses and individuals are beginning to get involved in this field.
However, not everyone can be successful. The key to success lies in content quality, appeal, and market demand. This means not only having enough expertise, but also building your own fan base, providing engaging content, and having some business acumen. And successful live streaming is not achieved overnight, and requires long-term persistence and continuous improvement.
Jiang Qiulian: A special live streamer
Jiang Qiulian is a special live broadcast carrier. She is not a professional influencer and has no professional sales experience. Instead, she is Jiang Ge's mother, a mother who has experienced the death of her children. Her path to live streaming is not motivated by interest or career planning, but by a greater goal — to help her daughter, Jiang Ge, protect her reputation while raising legal fees for Chen Shifeng, who is about to be released from prison.
Jiang Qiulian's decision sparked controversy. Some support her, arguing that she should have the right to earn living expenses and legal expenses through live streaming because she has suffered great pain because she lost her daughter. However, there are also those who question this, arguing that the practice is immoral and even uses deceased loved ones to attract attention.
The ethical dilemma of live streaming
Jiang Qiulian's situation raises an important moral dilemma: in the field of live streaming, when is it acceptable and when should it be condemned? This question is not easy to answer because there are multiple factors involved, including personal motivation, content quality, audience attitudes, and so on.
First, personal motivation is a key factor. If a person uses the reputation of a loved one to satisfy one's vanity or profit, then this practice is clearly immoral. However, if a person is doing so for some legitimate purpose, such as solving an urgent financial problem or helping others, then the situation may be different.
Secondly, content quality is also crucial. Whoever it is, if the live content provided is of poor quality, viewers will naturally not be willing to buy or pay attention. Therefore, anyone needs to make sure that their live content is valuable and captivating.
Finally, audience attitudes also play a key role in this.
Viewers are consumers of live streaming, and their attitudes and choices will determine the success of a live streamer. If the audience recognizes and supports a person's approach, then that person is likely to succeed.
Jiang Qiulian's live broadcast with goods
Jiang Qiulian chose to bring goods live to raise legal fees and living expenses.
Her choice sparked widespread controversy but also won some supporters.
In her live stream, she mainly sells various goods, including clothes, cosmetics and small household appliances.
Her live content is often themed around the home atmosphere, and she engages viewers by showcasing products and sharing experiences.
Although Jiang Qiulian is not a professional salesperson, her live broadcast content is full of affinity. The audience can feel her sincerity and persistence, which is the key to attracting them.
In addition, her motivation has won her the support of some audiences, because people can understand her suffering.
epilogue
Jiang Qiulian's live streaming road is full of uniqueness and controversy.
She is a special streamer whose motivations and emotional experiences make her live content unique. However, it has also sparked an important discussion about ethics and live streaming.
In this discussion, one thing is clear: live streaming is not a black and white area of morality, but is full of gray areas.
Personal motivation, content quality, and audience attitudes will all make or break a streamer.
In any case, Jiang Qiulian's efforts and courage deserve respect, and she insists on walking on this path for a higher goal. I hope that she can succeed, and at the same time, it will also trigger more people's deep thinking about the ethical issues of live streaming.