Ole and Vipshop will turn red, the epitome of "reverse consumption"
During the National Day period, the consumer market showed a trend of "reverse consumption", that is, young people are more inclined to choose unpopular tourist cities and brand discount stores to shop. In the travel market, niche tourist cities are very popular, while in the discount retail market, the sales of platforms such as Vipshop have increased significantly year-on-year. Discount retail has become a phenomenon that cannot be ignored in the consumer market, and its growth rate is much higher than that of other retail formats.
