Source: Xinhua News Agency
Beijing, 8 Oct (Xinhua) -- During the Mid-Autumn Festival National Day holiday, the national cultural tourism market showed a hot momentum, and higher requirements were also put forward for cultural tourism services. In order to ensure the tourist experience at the peak of travel, many places across the country are actively exploring innovative cultural tourism services, allowing tourists to have fun and peace of mind through their own unique measures, and promoting the sustainable growth of the domestic cultural tourism industry.
Carefully unblock and cope with the tide of tourists
According to the data center of the Ministry of Culture and Tourism, during the Mid-Autumn Festival National Day holiday this year, the number of domestic tourists traveled 826 million, an increase of 71.3% year-on-year, and an increase of 4.1% compared with 2019 on a comparable basis. How to ensure the safety of tourists and improve the quality of tourism public services is a common test faced by all localities.
At about 6 p.m. on October 1, the maximum instantaneous passenger flow in Shanghai's Bund waterfront reached 71,000, exceeding the level of the same period in 2019. In the flow of people, a crisp command whistle has become the most "safe" sound in the crowd - at the intersection of Nanjing Road Pedestrian Street and Zhongshan East Road, officers and soldiers of the armed police form a "zipper-type human wall", accompanied by flashing traffic lights, and the queue regularly "opens and closes" to divert traffic and crowds.
"According to the size of the intersection and the flow of passengers, we have arranged different numbers of on-duty personnel at different intersections." Ma Xiao, captain of a squadron of the second mobile detachment of the Shanghai Armed Police Corps, said that officers and men lined up in a pacesetter line to prevent personnel from crossing at will and avoid crowding or stampede of personnel. "We have also set up an emergency team, and if there is an emergency, the officers and soldiers will deal with it as soon as possible."
At the same time, many scenic spots also guide tourists through scientific diversion.
Tourists play in Hunan Zhangjiajie National Forest Park. (Photo by Wu Yongbing)
Luo Kui, a staff member of Hunan Zhangjiajie National Forest Park, said that in the past, when they reached the peak of tourism, he and his colleagues were very nervous. "In the past, during the peak season, there were piles into the mountains, and there were long queues everywhere, and the tourist experience was discounted. Now there is no longer fear of crowding. ”
Nowadays, the scenic area analyzes the travel data of tourists and enters the park in different times every day, allowing tourists to book the time and station to enter the scenic area in advance. Luo Kui said that even if the scenic spot receives tens of thousands of tourists every day, the balanced passenger flow can make everyone get the comfortable experience of off-peak tourism. Chen Gong, a tourist from Anhui Province, has come to Zhangjiajie many times, and he said with emotion: "In the past, people were crowded, but now after diversion, everyone can easily take satisfactory tourist photos!" ”
Face the pain points and solve the worries
During the tourist season, tourists often face problems such as difficulty in eating and parking, and various places have also taken many measures to explore to relieve the difficulties of tourists.
During the "Double Festival" holiday, the South Restaurant of the West Courtyard of the Yangzhou Municipal Party Committee and Municipal Government of Jiangsu Province became a tourist "check-in point". Braised lion's head, steamed white fish with green onion oil, stir-fried shredded pork with cocoon... For lunch and dinner, visitors can shop and enjoy special food here.
Tourists eat at the South Restaurant of the West Courtyard of the Yangzhou Municipal Party Committee and Municipal Government. (Photo courtesy of Yangzhou Municipal Administration of Organ Affairs)
"Every spring and autumn, there are many tourists who come to Yangzhou, and there are problems such as parking and eating during peak periods. Considering that the government compound is relatively close to the scenic spot, the Yangzhou Municipal Party Committee and Municipal Government opened the canteen on the Qingming, May Day and National Day holidays to provide tourists with high-quality and inexpensive Huaiyang special simple meals. The relevant person in charge of the Yangzhou Municipal Organ Affairs Administration said.
In addition, Yangzhou has also optimized the cultural tourism consumption experience by opening 40 parking lots of government institutions to tourists for free, encrypting bus frequencies along popular scenic spots, and extending the operation hours of hot bus lines.
Consumer rights and tourism safety are also important elements of tourists' experience. During the holidays, in the Tianmen Mountain View Area of Zhangjiajie, cadres and police officers from the Tourism Speedy Judgment Court of the Yongding District People's Court are stationed on duty, providing tourists with "one-stop" legal aid and speedy judgment services such as consultation, prosecution, case filing, mediation, and enforcement.
The police officers on duty at the Tourism Speedy Adjudication Court of the Yongding District People's Court are receiving complaints from tourists. (Photo courtesy of Yongding District People's Court)
Diversified services meet new expectations
"Cultural tourism services are important to meet the needs of tourists." Xu Chunxiao, a professor at the School of Tourism of Hunan Normal University, said that it is not only necessary to return the enthusiasm from afar with the act of warming customers, but also to adapt to the rapid changes in the cultural tourism industry with the thinking of spoilers.
Shanghai issued relevant management measures in September, encouraging scenic spots with conditions to set aside camping and leisure functional areas and provide camping services on the premise of complying with relevant regulations.
During the holiday, the reporter saw in Shanghai Minhang Cultural Park that citizens set up various tents on the lawn to enjoy camping. "It's very friendly to demarcating camping areas and asking for precautions than explicitly stopping them." Luo Ting, a Shanghai resident, said that most citizens and tourists are happy to abide by the rules and camp and rest without causing trouble to the people around them and not destroying the cityscape environment.
On October 4, in Shanghai's Minhang Cultural Park, people came to camp on the lawn early in the morning. Photo by Xinhua News Agency reporter Chen Aiping
Dai Bin, President of China Tourism Research Institute, pointed out that perfect infrastructure, public services, commercial environment and cultural space are important basic resources for tourism cities and a strong attraction for urban tourism.
Guessing lantern riddles, light shows, intangible cultural heritage project experiences... During the holidays, in order to enrich the experience of tourists, many museums, cultural centers, libraries and other cultural and tourism venues in Guangdong not only carry out a variety of festivals, but also postpone their closure until 9 pm, to meet the public's visiting needs by extending the night service time.
"The hot holiday has given tourism practitioners full of confidence, but the supply of tourism resources still reminds us to further improve and upgrade." Zhong Fei, president of the Hunan Tourism Scenic Area Association, said that only by providing diversified services that empathize with tourists can we continue to promote cultural tourism and achieve the "ever-red" industry. (Xinhua News Agency reporters Zhang Ge, Qiu Bingqing, Chen Aiping, Deng Ruixuan)