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Title: Digital Human Live Broadcasting: Future Trends of Cost Saving and Exploring Traffic
Lead:
In 2023, digital human live streaming has set off a hot wave. The rapid development of digital human technology has enabled virtual anchors to achieve great results in the field of live broadcasting, which can not only save costs, but also effectively use "idle traffic". However, digital live streaming still faces challenges in terms of technology and policy.
This article will delve into the ins and outs of digital human live broadcasting, how merchants can use digital human to improve efficiency, and the future development trend of digital human live broadcasting.
01
Digital Human Livestreaming: A Convergence of Technology and Business Opportunities
Digital human live broadcast, with the rapid advancement of technology, is rapidly entering the public's field of vision. Digital anchors and live streamers are almost indistinguishable, not only similar in appearance, but also consistent lip shape and content in live broadcasts. Although digital human anchors have appeared in 2022, the real explosion of the boom can be traced back to the "virtual idol" Liu Yexi, who gained 1.3 million fans through a popular video, pushing digital human technology to a climax.
02
Start a new chapter in digital human live streaming
Digital human live streaming is not achieved overnight, and it has experienced years of technology accumulation behind it. From the launch of research in the field of digital humans in China as early as 2001 to the advent of "2D hyper-realistic digital human" technology in 2022, digital human live streaming has gradually matured. In 2023, the cost of digital human technology will decrease, and not only large enterprises, but also small and medium-sized businesses can afford digital human live broadcasting, resulting in an increasing number of digital human live broadcasts. The rise of AI large models has injected new vitality into the development of digital humans, making them more potential in generating live scripts and intelligent responses.
03
Digital human live broadcasting: save costs and open up new paths for traffic
The application fields of digital live streaming in merchants are diverse, and two advantages are becoming more and more significant. First of all, cost saving has become a common goal pursued by merchants. Compared with real anchors, digital anchors have lower costs, which can not only save huge anchor salaries, but also fill live broadcast gaps in leisure time and improve operational efficiency. Secondly, digital human live streaming can maximize traffic. Digital streamers can take over the live stream after the live broadcast, filling the time period that users can't cover, thereby increasing the viewing time of the audience.
04
The challenges and future of digital human live broadcasting
However, the development of digital human live streaming has not been smooth sailing. Technical problems, platform policy restrictions, etc. are all challenges that digital human live streaming needs to face. However, the future of digital live streaming is still promising. The rapid iteration of digital human technology will continue to narrow the gap between digital human anchors and real human anchors. With the improvement of users' acceptance of digital humans, digital human live streaming will be more widely used in different industries, and the wave of digitalization is unstoppable.
Epilogue:
As one of the hottest topics in 2023, digital human live streaming is leading the transformation of the live broadcast industry. Although there are many challenges, the advantages and prospects of digital human live streaming cannot be ignored. Merchants and enterprises need to consider technology, cost, traffic and other aspects when applying digital human live streaming to find the best strategy for their business. With the continuous development of technology, digital live streaming will gradually become a powerful tool for merchants to expand the market and improve efficiency, bringing more opportunities to the industry.