From September 14th to September 16th, the 2023 Greater China Effie Final Review Ceremony and CMO Retreat will be held in Aranya. For the first time, Effie in Greater China gathered the final review meeting of the four major awards of Effie Award, Effie Global Marketing Award, Effie Automotive Award and Effie Effect Marketing Award, bringing together more than 500 executives from Effie Final Review Committee and domestic and foreign leading brands to create the largest industry gathering. At the same time, all members of Effie CMO Club will gather at the ceremony to witness the upgrade of Effie CMO Club.
CHALI officially announced that it has become the special support partner of Effie Final Review Ceremony and CMO Retreat, bringing high-end tea to the Aranya event and providing guests with Chinese tea combining quality and aesthetics.
CHALI is a new generation of Chinese tea brand, through standardized product concepts, high-standard quality requirements, innovative R&D thinking, the integration of oriental culture and modern life aesthetics, with raw leaf tea bags and bottled tea drinks as the core, to create a new generation of healthy, fashionable, convenient and rich taste of Chinese good tea, hoping to inherit the essence of Chinese tea culture through contemporary expression and lead the global tea drinking fashion.
CHALI diet tea drink
With the awakening of national health awareness, "sugar reduction" has gradually become the consensus of domestic consumption, and this whirlwind has also swept the bottled tea drinking track. Data shows that the size of China's sugar-free tea beverage market has reached 7.38 billion in 2022. As a high-end FMCG tea brand in China, CHALI has launched the "New Generation of Sugar-free Tea" series of bottled tea drinks, simplifying the complex and drinking immediately after opening the lid, helping consumers achieve "simple drinking of good tea, simple drinking of good tea". Thank you CHALI for your support! From September 14th to 16th, Effie Greater China will join hands with CHALI to bring a new generation of Chinese tea experience to the guests!