On September 16, the 2023 Effie Final Review Ceremony and CMO Retreat was grandly closed. As a special partner of the 2023 Effie Final Review Ceremony and CMO Retreat, Xiaohongshu built an immersive interactive experience exhibition starting from life trends in the main venue of the event, attracting a large number of guests to interact at zero distance, becoming the "reddest" check-in point on the scene.
Xiaohongshu maximizes the value of booth space with the design of the return route, and guides visitors at each corner to complete a series of booth check-in activities such as taking photos with Internet hot words, coffee DIY, drawing blind boxes, and receiving the 10th anniversary booklet. Ceremonial activities and rich dopamine color matching allow visitors to feel the charm of Xiaohongshu's life up close!
In the past ten years, the product form of Xiaohongshu has undergone changes, and at different stages, the labels attached to Xiaohongshu by the outside world are also different, from grass artifacts to lifestyle communities, but the core behind them has always been the same: around people, carrying all lifestyle trend changes, starting from little by little, slowly appreciating the wonderfulness of the world and the beauty around you.
Xiaohongshu aims to build a platform for users to continuously explore, discover and share in life, and the positive, diverse and inclusive community atmosphere continues to attract more and more people to join, and explore more possibilities of a better life from a subtle perspective.
In 2021, Xiaohongshu appeared at the Effie International Forum and shared the theme, and this appearance at the Effie Final Review Ceremony and CMO Retreat is the second cooperation between the two parties. In addition to the booth cooperation, Xiaohongshu Commercial Marketing Head Yousi participated in the evaluation of this year's Effie Award as the final judging committee, contributing to the selection of the most effective cases in the industry with his professional insights and marketing practices.
People-oriented, user-centered, is the core link of marketing. In the future, Effie Greater China will continue to work with Xiaohongshu to explore a new path of user ecology + commercialization of sharing, empathy and belonging!