On September 16, the 2023 Effie Final Review Ceremony and CMO Retreat was grandly closed. As a special partner of this ceremony, Erka Media set up a brand exhibition area at the main venue of Aranya Gold Coast, under the soft cream purple as the main color tone, with the theme of "understand life, love to share", so that the guests at the scene can fully feel the unique charm of MCN trend grass planting.
Erka Media is committed to building a "content e-commerce MCN", aiming to take high-quality content as the core communication strategy, deeply analyze the uniqueness of products, and combine the operation process of accurate traffic identification and all-round reach to create high-quality commercial content.
At the same time, talent anchors are also one of the key operation projects of Erka Media. From "VLOG Life", "Overseas Fun", "Three Views of Values", "Knowledge Dry Goods", to "Beauty and Skin Care", "Mother and Baby Life", "Sports and Health", "Exquisite Health", and "Fashion Wear", talent anchors have penetrated into every popular field, relying on content to reach and transform, form perfect consumer decisions, and promote the development of high-quality content in new media.
As one of the leading MCN institutions in China, Erka Media continues to incubate original content IP and create a diversified industry scene with short video and live broadcast as the main form and new media as the main platform. With its own unique incubation model, it helps brand products and effects to unify and influence user consumption decisions.
Erka Media has participated in the Effie Award Celebrity Marketing Track Committee for two consecutive years and deeply participated in the construction of the track. At the final judging meeting, Mr. Zhang Junxiang, founder and CEO of Erka Media, participated in the whole judging of the competition, and screened the most effective marketing cases for the industry with Erka's many years of practical experience in the field of influencers.
In the future, Effie Greater China will continue to work with partners such as Erka to deepen the influencer marketing track, commend the effective works and practitioners who make full use of influencer marketing, and build a healthy influencer marketing ecology.