Starting from April 1st, the 2024 Effie Awards will start to collect cases one after another, ushering in the largest recruitment season! Every year, Effie Greater China will combine the current marketing hotspots, learn from operational experience, absorb industry suggestions, and continue to bring new surprises to the industry.
This year, Effie Greater China set off again, continued to focus on and deeply cultivate the characteristic areas & hot directions of the Chinese market, and opened eight awards, aiming to discover more practical cases of commercial improvement through competition in different dimensions, and inject fresh blood into the brand through the cycle.
Effie Awards, Greater China
Effie Awards Greater China (EGC)
Adhering to the core of effectiveness, the Effie Awards in Greater China continue to deepen the vertical marketing field with unique Chinese market characteristics, and the awards are set up to cover from brand content, seasonal marketing to business innovation, from AI marketing, e-sports marketing to global operation.
In 2023, the Effie Awards in Greater China will be judged by 600+ judges, with a total of 12 Gold Awards, 47 Silver Awards and 94 Bronze Awards.
The 2024 Greater China Effie Awards have officially opened on April 1. The entry manual and the registration system were released and opened on the same day.
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Effie Automotive Awards
FF Auto Awards (EA)
The Effie Automotive Awards are the first independent awards launched by Effie in Greater China that are perpendicular to the automotive ecosystem. With the core concept of "commending the new model of automobile marketing and leading the new era of automobile ecology", we will continue to explore the most effective marketing cases and excellent teams in the automobile ecology.
In 2023, the number of new companies will increase by 40%, and the number of new brands will increase by 17%. After fierce competition in the preliminary and final trials, 4 Gold Awards, 8 Silver Awards and 21 Bronze Awards were finally awarded.
The 2024 Effie Car Awards officially opened on April 1. The entry manual and the registration system were released and opened on the same day.
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Effie Performance Marketing Awards
Effie Performance Marketing Awards (PMA)
As the world's first digital ecosystem innovation award, the Effie Performance Marketing Awards are "growth-oriented" and have always been committed to leading digital ecosystem innovation, commending continuous breakthroughs and business achievements in the field of digital economy, and helping global business effectiveness growth. The number of participating companies increased by 111%, the number of entries increased by 49%, and the number of brands covered increased by 77%, achieving "all-dimensional" growth for four consecutive years! In 2023, the Effie Performance Marketing Awards will give birth to a total of 7 Gold Awards, 16 Silver Awards and 33 Bronze Awards!
The 2024 Effie Performance Marketing Awards entry manual will be released on May 10, and the registration system will be opened on the same day.
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Effie Global Marketing Awards
Effie Globalization Awards (EGA)
The Effie Global Marketing Awards has always been based on the core concept of "promoting the global growth of brands", focusing on the most "trend insight" and "circle-breaking growth" marketing works in the field of overseas marketing. In 2023, the number of new companies increased by 42% year-on-year, and the new platform increased by 25% year-on-year. After several rounds of judging, a total of 4 Gold Awards, 6 Silver Awards and 17 Bronze Awards were awarded.
The 2024 Effie Global Marketing Awards entry brochure will be released on May 10, and the registration system will be launched on the same day.
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Effie Outdoor & Scene Marketing Award
Effie Outdoor & Scenario Marketing Awards (EOSA)
In 2024, Effie Greater China will launch a new award - Effie Outdoor & Scene Marketing Awards. The first Effie Outdoor & Scene Marketing Award reached a strategic cooperation with Focus Media, and was officially announced on the first day of the 2023 Effie International Forum. The Effie Outdoor & Scene Marketing Award will focus on the innovation and development of outdoor marketing, commend outstanding works of outdoor marketing based on the four pillars of Effie, and create an industry vane in the field of outdoor & scene marketing!
The 2024 Effie Outdoor & Scene Marketing Award entry manual will be released on May 9, and the registration system will be launched on the same day.
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Effie Sustainability Award
Effie Positive Change Awards (PCA)
In 2024, Effie will focus on a wide range of areas and unite with sustainability partners from all walks of life to create a new award, the Effie Sustainability Award, which aims to recognize outstanding practices that contribute to society and the environment based on sustainable management and social responsibility, and achieve practical results and positive social impact. The Effie Sustainability Award hopes to work with business partners to promote brand business for good, nature for good, and jointly explore a sustainable future!
The 2024 Effie Sustainability Award entry brochure was released on April 1, and the registration system was launched on the same day.
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Effie Business Design Award
Effie Design Awards (EDA)
Focusing on innovative practices in the field of design, the Effie Business Design Award reshapes the value system by leading, inspiring and recognizing outstanding cases and practitioners in the field of commercial design, inspiring and inspiring more outstanding brands and enterprises to explore the future development direction together with industry partners.
As a new award for Effie in Greater China, Effie Business Design Award and its chief partner Zhanku focus on the four dimensions of "commercial value", "design aesthetics", "humanistic thinking" and "innovative thinking", with effectiveness as the core, and set up a value evaluation system that is more in line with the current marketing context. The award plans to set up 12 commercial design modules and 4 special topics, and will cooperate with more institutions and brands with concepts and ideas in the field of commercial design to build a vibrant commercial aesthetic system.
The 2024 Effie Business Design Award entry manual will be released on April 12, and the registration system will be opened on the same day.
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Effie Video Marketing Awards
Effie Video Marketing Awards (VMA)
The horizon is unbounded, and the future is seen. Based on the four pillars of Effie, the inaugural Effie Video Marketing Awards recognize marketing cases that have achieved a brand's precise reach to audiences, positively influenced consumer behavior and experience, and ultimately achieved good communication results through high-quality video content and creativity.
In 2020, the Effie Awards set up a short video marketing track for the first time, and won the top three in terms of the number of entries for many consecutive years. This year, as a new award for Effie in Greater China, the Effie Video Marketing Awards will comprehensively upgrade the exploration of the field of video marketing, focusing on a variety of video forms such as short videos, short dramas, live broadcasts, TVC, variety shows, micro films, music videos, etc., with more comprehensive and multi-dimensional awards to recognize outstanding and effective cases in the industry, and set up an evaluation system that is more in line with the current changes in video marketing.
The 2024 Effie Video Marketing Awards entry manual will be released on May 10, and the registration system will open on the same day.
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In the face of China's business ecology under the wave of digital intelligence, Effie Greater China hopes to work with the whole industry to explore the next peak of business development, summarize the methodology in the determined practical results, and promote the rapid development of the industry and brands. The 2024 Greater China Effie has set sail and looks forward to witnessing the new breakthroughs and achievements of China's effective marketing!