With the changes in the market and consumers becoming more rational and diverse, it has become particularly important for brands and enterprises to pursue the deep spiritual pursuit of consumers, and to have a deep connection with consumers and establish a positive, innovative, cultural and sustainable influence is also the direction that companies need to actively explore and strive for in the future. Effie hopes to integrate global resources, integrate cultural and artistic values, help brands and consumers perceive diversely, and establish consumers' positive and long-term value for the brand.
We are delighted to announce that Effie Greater China will join hands with the British Museum to create a unique cultural journey for Chinese brands.
The British Museum is one of the oldest and largest comprehensive museums in the world, with a collection of more than eight million objects covering all aspects of human history. From the mummies of ancient Egypt, to the knightly gear of medieval Europe, to the outstanding works of modern art, the British Museum attracts visitors from all over the world with its rich and diverse collection and unique perspective.
The cooperation with the British Museum hopes to be based on Effie's effectiveness standards through IP co-branding, creative performances, in-depth dialogues, exclusive salons, urban cultural co-branding, and new product launches. Combine the ecology of different fields, work with brands to create positive influence, and realize that brand value and audience value complement each other.
Form a business ecology that combines brand value and crowd value. Focus on business innovation, cultural inheritance and protection, artistic value appreciation, charity, social responsibility and other fields. Through multi-level sharing and delivery, we will establish an all-round way to help partners enhance the strategic value of the brand and the significance of sustainable development.
The British Museum has always been a symbol of cultural heritage, and many of the works submitted to the Effie Awards can be seen in the brand's collaborations with the British Museum based on different concepts and themes.
2023 Finalist Case: ResMed & British Museum IP Cross-border Marketing
2020 Case: Anchor x British Museum Louis Chess Piece Bottle
Explore mode
In-depth participation, integrating the B-end and C-end, establishing brand influence, and deepening the link between the brand and users. The event will focus on the three topics of cultural dialysis, art integration and technology-driven, and implement the concept of Effie Inspire Tomorrow in an all-round way through three series: Insight, Inspire and Involve. At the same time, we also encourage the construction of a diversified communication platform for more innovative talents through customized communication models with partners, forming effective content transformation and establishing a valuable innovative content ecosystem.
01 Insight | 艾菲尊享沙龙会
- Invite Effie partners to the world-renowned museum & art community.
- Invite brand VIP users to participate in sharing activities to strengthen the link between brands and users.
- Customized product launch and experience activity cooperation.
- Targeted communication by industry media, outdoor media communication in Beijing, Shanghai, Guangzhou and Shenzhen.
02 Inspire | 艾菲艺文周
Diversified presentation of innovation and creation, helping brands improve user experience, explore users' sense of belonging and brand inclusiveness. Work with partners to enter the top art and cultural community in China - Aranya.
- Effie Art Week title collaboration.
- Pop-up exhibition area construction.
- An art-cultural dialogue to analyze the sustainable development significance of brand value.
- Keynote speech, Effie industry media directional communication.
03 Involve | Effie x Museum IP co-branding
- Effie will invite the heads of world-renowned museums to visit partner companies and start a dialogue.
- IP authorization co-branding.
- Effie Global Culture Co-branded Case Sharing.
- Effie industry media directional communication.
Finally, I would like to thank the British Museum for its support and trust in Effie Greater China, and look forward to more partners joining us to create more meaningful cultural projects together. Let's step into the wonderful world of the British Museum and embark on a journey of cultural exploration.