On May 10th, the 2024 Effie Performance Marketing Awards entry manual and registration system were officially released! On the basis of the past, this year's competition will focus on innovative technologies such as AIGC and intelligent interaction, as well as hot areas such as short drama marketing and cross-border co-branding, explore the most representative marketing innovation cases, and send out the "Chinese voice" of commercial marketing innovation to the world.
Together with the Chief Innovation Partner, we will continue to build the Effie Performance Marketing Awards
Since the first cooperation in 2020, the Effie Performance Marketing Award and Tencent Advertising have worked together for five consecutive years to deepen the field of digital ecology, explore the most representative marketing innovation cases, and recognize the continuous breakthroughs and business achievements of the digital economy. This year, Tencent Advertising will participate in the co-construction of the competition as the "Chief Innovation Partner" to explore new mechanisms and models in the digital ecological market, and help the brand's commercial value continue to grow.
Since its establishment in 2018, Tencent Advertising has always adhered to the principle of "starting with the end in mind, taking action step by step", from the earliest proposal of the concept of global operation, to being recognized by the whole industry, and now becoming the mainstream mode of digital operation, Tencent Advertising has embarked on an open and inclusive path of global management innovation.
At the 2024 Tencent Smart Marketing Summit, Tencent Advertising released Tencent Advertising, a scientific marketing system, and Tencent Advertising, a one-stop AI advertising creative platform. In the future, Tencent Advertising will continue to focus on its four major capabilities: transaction capabilities, scientific marketing, industrial intelligence, and brand effect, so that all merchants can enjoy the dividends of an open and inclusive global business ecosystem.
Insight into the new outlet of the digital ecosystem, the Effie Performance Marketing Award has set sail for a new time
The 2024 Effie Performance Marketing Awards Council was held at the Asia Financial Center in Beijing. Fifteen industry executives from brands, platforms, and agencies discussed and deliberated on the definition, category setting, and evaluation system of the Effie Performance Marketing Awards, and shared cutting-edge views and insights on the marketing trends of the digital ecosystem.
Haoyu Xu, Managing Director of Effie Awards Greater China, said: "Effie has launched more targeted and vertical awards in response to changes in different industries, hoping to use Effie as a platform to help brands break the shackles of the industry and explore new directions for business growth. This is the fifth year of the Effie Performance Marketing Awards, and we have been working with Tencent to explore the vitality of the digital ecosystem. In this process, we continue to learn from the marketing experience and practical stories of various industries, and hand over Effie's answer sheet in the context of the escalating digital era. We would like to thank Tencent for their strong support and the participation of all directors, and look forward to the 2024 Effie Performance Marketing Awards, which will give birth to more representative marketing cases in the industry and continue to promote the development of the industry! ”
Luan Na, Vice President of Tencent, said in her sharing: "As practitioners, we have the responsibility to continuously promote the industry, so Tencent Advertising has been deeply involved in the Effie Performance Marketing Awards, hoping to better optimize the event in an all-round way by exporting our own experience and case practice." This year is the fifth year that we have worked together, and it should be said that we have made certain achievements so far, and we should consider how to develop to a higher level in the future, and how to make advertising more efficient to help brands achieve their business goals, which is the key issue that Tencent Advertising and Effie hope to help brands and the industry work together to explore and solve. I hope you can all learn something from the exchange. ”
Work together to explore the new direction of the Digital Ecology Award
At the meeting, the Effie Performance Marketing Award Council expressed its views on the definition of sub-categories of the award, suggestions for new categories, evaluation criteria, and gold award shortlisting criteria, and conducted open discussions on industry topics such as digital global management and AI technology marketing promotion, providing different perspectives and suggestions for the development and future trends of the marketing industry.
Set sail for five years and create a better future. The Effie Performance Marketing Award will continue to lead the innovation and development of the digital ecosystem, continuously promote the innovative practices and development experience of China's business field, and share it with other countries and regions through Effie's global network, bringing more inspiration to global marketing practitioners, presenting the vitality, creativity and diversity of China's business field, and helping the growth of global business value!
The 2024 Effie Performance Marketing Awards have officially started on May 10, and the case collection is in full swing! We sincerely invite industry partners to actively submit innovative cases, share digital transformation ideas, and jointly build a new digital ecosystem!