ZAMA Group Yu Siyuan: Let walnut oil go to the public to provide consumers with healthy cooking oil solutions

Atlas

On September 16th, the collective signing ceremony of the "Xinhua News Agency National Brand Engineering and Service Industry Cutting-edge Action" was held in Beijing. Zama Group's walnut oil brand "Yufu Nian" was selected.

Yu Siyuan, chairman of ZAMA Group, said when talking about the feeling of being selected as a "Xinhua News Agency National Brand Project and Service Industry Cutting-edge Action" that the selection of the national brand project is not only a recognition of the ingenuity of Yufu Nian, but also a spur. In the future, Yufu Nian hopes to work with Xinhua News Agency to jointly promote the formulation of healthy edible oil standards for woody oil, so that more people can know woody oil and walnut oil.

Let walnut oil go to the public to give consumers more choices

"Yufu Nian has been advocating for healthy cooking oil solutions. In fact, the current ordinary people's cognition of edible oil is not enough, a healthy cooking oil method is to eat less oil, eat good oil, oil has to be eaten in exchange, and it must be eaten. Yu Siyuan said.

According to Yu Siyuan, in 2019, China's oil and fat consumption reached 39.5 million tons, and the market size exceeded 700 billion yuan, which is expected to soon exceed the trillion scale. The daily edible oil has a woody oil and herbaceous oil, walnut oil, tea seed oil, olive oil as the representative of the woody oil, the unsaturated fatty acids contained are generally higher than the herbaceous oil, more easily attracted by the human body, belongs to the high-end oilseed.

"Yufunian walnut oil uses the yunnan plateau ancient tree walnut, produced from the average poster of more than 2400 meters of walnut trees, the age of the tree is more than 100 years, and walnut oil contains linoleic acid and linolenic acid, can increase the content of bifidobacterium in the human body, bifidobacterium decomposes the sugars in the human body into lactic acid and acetic acid, making the intestine acidic and controlling abnormal fermentation caused by harmful bacteria." Moreover, eating walnut oil often can stimulate intestinal peristalsis, play a role in laxative, treat constipation, and is very good for weight loss. At the same time, the taste of Yufu Nian is light, because it uses Yunnan Yangpu Alpine Deep Grain Walnut, the world's first low-temperature physical double pressing technology, 100% retains the original flavor of walnuts, and vitamins and linoleic acid and other nutrients, which is conducive to human absorption. Yu Siyuan said.

Although walnut oil is nutritious and healthy, due to a series of reasons why the cost is too high, it has not been well known to the public in the domestic market, and the main consumer group is only concentrated in the maternal and infant groups. The data shows that as a niche category in edible oil, the sales volume of walnut oil does not even account for 1% of the total sales volume of edible oil. At the same time, relatively high prices also affect the purchasing power of consumers. It is understood that the price of walnut oil is dozens of times higher than that of ordinary edible oil. The average price of 100ml of walnut oil is between 20-80 yuan; and the same price to buy ordinary edible oil, you can buy 5L-10L. Yufu Nian is committed to changing this situation, for this reason launched a series of innovative products, through the optimization of technical raw materials, the use of walnut raw materials unified storage, the development of the entire industrial chain from walnuts to walnut oil and finally to walnut peptide ecology, the entire industry chain to work together, thereby reducing the cost of walnut oil, the production of more in line with consumer price expectations of blended oil products, to better meet the human body's needs for dietary nutrition.

Increase investment in science and technology to promote product innovation

Yu Siyuan knows that in order to let walnut oil enter more homes, it is necessary to increase scientific and technological research and development and product innovation. At present, China's walnut processing industry is in the initial stage, from picking to peeling, shelling is basically dependent on labor. In order to change this situation, in 2019, Yufu nian built a fully automated production line of walnut series products in Dali, Yunnan, which can realize the whole process from the treatment of green skin, shelling, drying, and then to oil pressing, which also marks that the walnut oil industry is about to enter the mass production stage.

In order to achieve a healthier and more nutritious good oil, Yufu Nian has developed a low-temperature physical double pressing technology, compared with the current common chemical leaching and hot pressing process on the market, it can better protect the nutrition of oils and fats, technological innovation, and comprehensively upgrade the traditional cold pressing process, which greatly increases the oil yield and reduces costs.

In terms of product innovation, Yufu Nian launched the "Small Branch Oil" this year. Yufu Nian sets the volume of small oil at 80 ml, which can meet the needs of cooking oil for a family of three meals, and can make every opening of the lid fresh to ensure the health of the product.

"The concept of healthy cooking oil needs to be supported by product innovation. At present, we focus on walnut oil, make a model product in pure walnut oil, and redefine people's concept of oil use through innovative products such as small stick oil, and cultivate a healthy way of using oil. Yu Siyuan said.

Optimistic about the development potential of walnut oil, we call for a big cake together

Yu Siyuan said that Yufunian is very optimistic about the development of China's walnut oil industry in the future. The company has established a perfect walnut industry production base and a processing base for walnut oil in Yangpi County and Yongping County, Dali, Yunnan. At the same time, after taking the act of collecting and storing, the collection and storage of 100,000 tons of walnuts was carried out in Dali to enhance the confidence of the entire industry.

"We are preparing to build a new production base and logistics base in Hubei to prepare for future mass production. We believe that in the development process of the industry, with more policies landed, walnut oil will gradually become a new choice on the table of the people, and we are committed to becoming the leader of walnut oil and even woody oilseeds. Yu Siyuan said.

At the same time, Yu Siyuan called on more enterprises to pay attention to this industry, because the walnut oil industry carries the value of the walnut economic forest, and it is also related to the income of millions of oil farmers, and China can rely on woody oilseeds to improve the self-sufficiency rate of oils and fats, which is crucial for agriculture and even the country's economic development.

Editor-in-Charge: Wang Xin