Cover news reporter Zhang Jie reported from Hong Kong, China
ChatGPT has aroused the continuous high attention of all walks of life in the whole society to artificial intelligence. It has changed a lot of industries, and what areas will change next, or what it will definitely not change, is a hot spot for people to think about.
The rapid development of artificial intelligence has also brought many impacts to the book publishing industry. From a positive point of view, in the upstream of publishing, content production, artificial intelligence data analysis can efficiently help editors plan publication topics more accurately, help humans undertake the tedious work of proofreading content, and so on. However, the challenges it poses cannot be ignored. Especially when ChatGPT participates in creative content production, it brings many challenges to human writers, content publishers, and editors, such as how to define the original copyright of works between humans and machines, and how to ensure the accuracy of artificial intelligence participating in content production.
On July 21, the 33rd Hong Kong Book Fair ushered in the third day. The cover news reporter observed at the scene that the impact of artificial intelligence on the publishing industry has also become a topic boom at this year's Book Fair. At the Book Fair book booth, books on artificial intelligence were prominently displayed. At the "International Publishing Forum" held in the speech area on the 20th, a conference called "Artificial Intelligence ChatGPT Subverts the Book Publishing Industry? ", attracting many readers to listen and participate in the discussion. At this forum, relevant leaders from Cambridge University Press Asia, senior legal practitioners in the publishing industry and managers from first-line publishing organizations shared their observations and responses to artificial intelligence in their respective fields.
Admission to the Book Fair
While continuously improving AI technology
We must continue to adhere to ethical and moral principles
Pan Qun, head of Cambridge University Press Asia, mentioned in the sharing that Cambridge University Press has come up with relevant rules to show the attitude of AI participation in creation, "AI like ChatGPT is a good tool to reduce cognitive load." Our supervisors encourage colleagues and authors to experiment with AI to improve the quality and efficiency of their work. But there is one premise: use it properly. Try to ensure that the information generated by the use of AI is original and accurate, as well as transparent in the use process. These are our values, and we will still abide by them in the era of AI. While continuously improving AI technology, we will continue to abide by the principles of ethics and morality. ”
For transparency, Pan Qun further explained its specific connotation, "That is, the author must have a sense of declaration, truthfully disclose how and how much AI components are used in the creative process. ”
Pan Qun mentioned that Cambridge University Press is known for its high-quality publishing content, so it requires the information and knowledge provided by authors to be highly accurate. He reminded everyone not to take for granted that the information provided by AI must be accurate, do not rely too much on the information it provides, and use the human brain to judge it.
Pan Qun also mentioned that when humans train and improve artificial intelligence large-scale language models such as ChatGPT, they must pay attention to the fact that supervision cannot "feed" misleading, invasive, and false information, "because this will make it more and more unreliable." ”
AI is indeed more efficient than humans in many areas. For example, customer service chat boxes, which used to be real human replies, are now largely replaced by AI. Pan Qun also mentioned that the application of AI in education will bring many benefits, such as only some talents to hire high-quality real tutoring services, for some children from low-income families, artificial intelligence with lower payment costs can help them obtain better online education tutoring services.
Can ChatGPT replace the human brain in the future? What is the uniqueness of human existence? Pan Qun summed up his thinking, "The unique value of human beings will always exist. The AI created and trained by people will be a relationship of mutual development and mutual help, rather than a relationship of replacing each other and dying and living. ”
Publishing Forum
Relevant fields should formulate rules in a timely manner to keep up with the development of AI
At the same time, it is necessary to protect human authors
He Tianxiang, a law doctor, first shared his experience of using ChatGPT in the forum, "The language and text it produces are of high quality, and I feel that the articles I write are not as good as it. For example, if I want to write an email to a professor, I write it myself unremarkably. But the machine helped me write much better, and there were no spelling mistakes. AI can be continuously trained, for example, to write high-quality literary criticism and be more flexible to adapt to different readerships. In addition, He Tianxiang also mentioned that humans can use AI to customize content and make great achievements in the customer service industry, "because many problems in the customer service industry are actually very common and similar problems." If people reply one by one, the efficiency is relatively low. But artificial intelligence is efficient. ”
Publishing Forum
Speaking about the impact of AI on the publishing industry, He Tianxiang mentioned a noteworthy point, "The articles it writes may be beautiful, but not all of them may be accurate, and not all of them may be safe and reliable." Because it has the possibility of making up information at will. Humans using AI must pay attention to checking the accuracy of its results. ”
AI assists people in creation, how to clarify the copyright of man and machine in the works produced by the two cooperation? What does the machine do with the corpus provided by humans, and how does it change in between? At present, it is common practice that the copyright owner must be a person, not an AI. If a person publishes something and uses too many machines, how is copyright infringement defined? These are complex issues. He Tianxiang believes that those who train AI must be careful and have a sense of copyright protection. Otherwise, in the long run, legal problems will arise. In general, relevant fields around the world must formulate corresponding rules in a timely manner to keep up with the development of AI, and at the same time, the main purpose is to protect human authors.
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