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Chefs work together to study the dishes.
The chef is stir-frying.
Ingredient display area.
Rednet Moment reporter Lu Jihua reported from Changsha
"White is four pieces of pork belly, red is a piece of ham, yellow is a mushroom, green is a vegetable gall, and the soup is clear and transparent, like a spring in a fairyland." This is a soup dish, called Tang Bubble Belly Tip, which is a special dish that only Yuloudong has. Speaking of "Yulou East", the old Changsha people almost rarely know.
"Happy life, put the jade building east." Founded in 1904, this century-old restaurant has changed its name and relocated many times, after a hundred years of vicissitudes, but generation after generation of Yuloudong catering people, adhere to its thick cultural heritage, "according to the old plastic new" inheritance skills, so that Xiang cuisine, culture and taste blend, a wave of the bowl, the fragrance is wafting.
Famous chef shop, thick cultural precipitation century-old brand
Speaking of Yulou East, I have to say its history.
Before 117, after returning to China, The Cabinet secretary of the imperial court at the end of the Qing Dynasty, Rao Shi, founded a restaurant mainly engaged in Hunan cuisine and banquets in Changsha's QingshiQiao Dongmao Lane (now Changsha Jiefang West Road), named "Yulou Chun". "Yulou Chun" is originally the name of the word, which originates from the meaning of "Yulou Feast Drunkenness and Spring" in Bai Juyi's "Long Hate Song". However, at that time, there were many Western restaurants in Changsha, all named "Spring", such as Sihai Spring, Wan Xiang Chun and so on. In order to distinguish it from Western restaurants, "Yulou Spring" was changed to "Yulou East". East, East Mao Lane is also said.
In 1920, Tan Xiting, who was known as the "first chef in Hunan", took charge of Yuloudong, and his business was extremely popular, becoming the first choice for dignitaries and nobles to entertain guests at that time. Many cultural celebrities have also come here to eat, Zeng Guofan's grandson, the late Qing Dynasty Hanlin Zeng Guangjun once wrote a poem "Spicy Chicken Soup Bubble Belly, Let People Often Remember Yulou East" after eating, so that yulou East two famous dishes "spicy baby chicken" and "soup bubble belly tip" widely spread, followed to this day. Famous dishes attract celebrities, and many historical and cultural celebrities have come to Yulou East to dine, and praise the Hunan cuisine of Yulou East. Contemporary calligrapher and painter Yan Jialong waved an inscription poem after eating: "Green in the bamboo leaf cup, blushing on the apricot blossoms, clear wind and bright moon night, often drunk Yulou East"
Famous chefs have achieved famous shops, Yuloudong from the founding of the beginning, Tan Xiting, Shu Guiqing, Cai Yun, Zhou Ziyun, Wang Moquan, Xu Juyun and other Hunan cuisine celebrities have successively performed here, generation after generation of painstaking inheritance, and gradually formed the "spicy chicken, hair silk beef hundred leaves, sauce elbow, Dongting turtle and sheep soup, wax flavor steaming, clear soup chai duck" six classic Hunan cuisine as the representative of the Yuloudong cuisine. According to the "old Changsha" people recall, in the 90s of the last century, Yulou East, the storefront architectural style is antique, the white wall is erected with large signboards, the four floors are all open for business, full every day, the wall top tower loft dominates the north and south corners of the roof layer, equipped with a large clock, on time music reporting, resounding throughout the entire Wuyi Square, showing Changsha's unique city style.
According to the old plastic new, the century-old brand continues to circle the powder "old Changsha"
"At that time, Yulou East Main Store was located in the southeast corner of Wuyi Square, and the supper business was very good, and more than 95% of the customers were 'old mouths' in Changsha." In 1995, 20-year-old Li Mingfang graduated from university and was assigned to Yuloudong. Starting from the waiter, he began to have an indissoluble relationship with this old brand, and he also saw the glory of Yuloudong.
In 1996, Yuloudong responded to the government's call and cooperated with the transformation of Huangxing Road to move out of Wuyi Square, and the main store was moved to the railway station and Wanjiali Road. Famous restaurants not only let people come here to taste a unique taste, but also let people taste the historical time. The change of the address has brought a certain influence to Yuloudong, but the Yuloudong catering people who are deeply immersed in culture adhere to the supremacy of customers, inherit skills and inherit the spirit, on the basis of carrying forward traditional Hunan cuisine, improve and adjust some products of Hunan cuisine, according to market changes, from the raw materials, spices, tastes, and cooking methods to make appropriate improvements, in order to cater to the tastes of different consumers, innovate a series of new dishes, such as The xiangwei seafood that integrates the classic methods of north and south seafood, and the two-flavored tai chi loin silk, which is very popular with consumers.
"There are no shortcuts to the old brand's rejuvenation." In the view of Li Mingfang, the general manager of the company, having cultural accumulation and brand story cannot make the old brand come with "traffic". The long-established brand itself needs to transform and upgrade from the internal management, production and operation, brand operation, technological innovation, cultural construction and other all-round transformation and upgrading, and strengthen the bones. Yuloudong continues to improve the business structure, broaden sales channels, improve the dining environment, customized the launch of a variety of traditional snacks: chrysanthemum roast sale, brain marrow roll, 100 pills, barbecue, etc., loved by different consumer groups, with annual sales reaching more than 80 million yuan. At present, under the leadership of Hunan cuisine master Xu Juyun and general manager Li Mingfang, we have once again reinvigorated our strength, begun to implement the brand strategy, embarked on the road of developing chain operations, and now formed a chain operation pattern of Xiangfu Road flagship store, Beizheng Street store, Loess Ridge store, Shuguang Road store and railway station store chain operation.
"Xiaoxiang looks at wulingyuan, and the cuisine refers to YulouDong alone." The Ministry of Commerce has awarded Yuloudong "China Time-honored Brand", "National Top Ten Restaurants", "Chinese Catering Famous Stores" and "National Green Catering Enterprises". In recent years, Yuloudong has been awarded the honorary titles of "Changsha Municipal Advanced Enterprise", "Changsha Municipal Advanced Unit of Civilization Construction", "Hunan Provincial Catering Industry Star Enterprise" and other honorary titles, and has been identified as the "Changsha Intangible Cultural Heritage" protection unit, and the long-established restaurant has once again been a strength circle fan "Old Changsha".