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Liu Ruoying's concert pilot forced real-name admission
The reason for this is that the current performance market after the epidemic is hot and the "scalper" public hazard has been repeatedly banned. In the past year, the domestic performance market has recovered strongly, concert tickets are difficult to grab, and "scalpers" are flooded, which has repeatedly rushed to the hot search. In the first quarter of this year, Beijing launched 8,982 commercial performances, with an audience of 1.876 million and box office revenue of 325 million yuan. In particular, "scalpers" artificially inflate ticket prices, create a shortage atmosphere, annoy consumers, and put performers and ticketing platforms under pressure and even economic losses. According to reports, the 6 concerts of the Beijing Bird's Nest in Mayday this year caused public opinion because tickets were difficult to grab and fan group tickets were temporarily canceled, and fans burst into anger at the performance party, ticketing platform and "scalpers".
Every popular concert, there are a large number of scalpers. It can only be said that either the organizer or the ticketing platform itself is a scalper. In this case, it can only be regulated from above. As for the organizer wanting to gain greater benefits, that can raise the ticket price.
Mandatory real-name admission is to prevent scalpers from reselling tickets. Whoever uses the name when buying, who has to be when entering. Under the non-real-name admission rules, scalpers can buy many tickets at once or hire people to line up to buy tickets, and then resell them to fans at a high price, and fans can enter the concert as long as they hold the tickets. Under this rule, scalpers will be difficult to cash out after purchasing multiple tickets, because scalpers will not really go to the concert, even if they watch it, they only need one ticket, and other tickets cannot be sold to others.
To put it simply, under the non-real-name admission rules, the staff only recognizes the ticket and does not recognize the person; Under the mandatory real-name admission rules, the staff must recognize both tickets and people, and the tickets can only enter if the tickets are the same, which is similar to train tickets.
From the perspective of supply chain, agents actually help manufacturers share capital and inventory pressure, helping manufacturers reduce business risks.
And scalpers are similar to the role of agents to concert ticket sellers.
The premium charged by the scalper is equivalent to the return corresponding to the risk borne by the agent.
This is the reason for the existence of this gray industry chain.
In fact, for ticket sellers, scalpers take away part of the tickets, which can artificially create scarcity and even shortage, and improve the audience's desire to buy.
Take a chestnut, like fried shoes. If some shoes are openly supplied, no one buys them, because everyone will have a feeling that "you can buy them anyway, and there is no difference between putting them in the mall and putting them in your own home". And limiting the number of sales, combined with the shortage of scalpers, can make people feel that "it is their own to put it at home", so they pay for real money.
Around the concert, a number of interest groups have been formed, such as artists, organizers, scalpers, ticketing platforms, fans, etc., each of which has its own interests. Artists pay attention to fame and fortune, to prove their market appeal, not forgotten; Organizers and ticketing platforms should pursue profit maximization, and fans should get close to idou, provided that tickets are not too expensive.
The demands of these groups are not necessarily the same, especially when it comes to interests. Artists may not be able to be the master of their own concerts, even if they sympathize with fans and think of giving fans a little benefit in ticket price.
The extra money paid by fans to buy tickets may be the extra money earned by scalpers and organizers; The less money the fans give is the less money the scalper and the organizer make. In the past three years, it has not been easy for everyone to make money, and who will easily let go if they finally seize the opportunity.
Cutting off people's wealth is like killing parents, people dying for wealth and birds, and even the best measures are almost impossible to implement if they cannot properly handle the interests of relevant parties. Unless there is a bodhisattva's heart and Vajra means, it will move forward inexorably, but whether it will be used in the entertainment industry, it is difficult to say!
Big red singers are not afraid of empty seats, so they can work against scalpers and establish their own positive image.
It's just a pain for some ordinary consumers who can't go to the temporary situation.
Singers with less fame have to ask scalpers to help sell tickets, the official sings white face, and the scalper sings black face. In fact, scalpers are official dealers, and the guidance price of official fares can be high and not discounted, but if they are handed over to scalpers to sell, they can be sold at a low price, reduce the empty seat rate, and maintain the fare.
Everyone wants to be a scalper, if they don't have to go, as long as the ticket price rises, everyone wants to sell the ticket to make some money. Tickets are commodities after all, if you remove the trading attribute of tickets, then you really lick the bowl clean, and don't give a little soup to the scalper. Then when the next cold market needs scalpers, the official has to deal with the scalpers mixed in the crowd and the consumers who are rebelled.
Many rich people do not want to squat with their mobile phones to grab tickets like ordinary people, but they just hope that they can get tickets anytime, anywhere.
Strong real-name ticket purchase may initially establish a positive image for consumers, but it is not conducive to the company's money. As long as the tickets flow, the ticket prices are speculated, and the company accidentally flows out some internal tickets, it can make a lot of money. Buying tickets in real names is too expensive, and no one can afford it.
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