Preface
In the context of the development of new car-making forces in full swing, traditional car companies have launched their own electric models in an attempt to get a piece of the pie. As the leader of the domestic electric vehicle market, Li Auto has always attracted much attention.
However, what is unexpected is that not long after, another traditional car company, Dongfeng, also launched a large pure electric SUV with the "ideal L8" gene - Dongfeng eπ08. Not only does it look like the ideal L8 in terms of appearance, but even the main parameter configuration is almost identical, but the price is only about half of the ideal L8.
This Dongfeng eπ08, which is widely regarded as the "half-price ideal L8" in the industry, has aroused strong repercussions at this year's Beijing Auto Show. In just 5 hours of pre-sale, more than 10,000 orders were received, which can be described as an instant hit. So, what is unique about this car that makes consumers so favored? Let's find out.
1. "Drawing a tiger according to the cat", the design is the same as the ideal L8
First of all, from the perspective of exterior design, Dongfeng eπ008 is undoubtedly benchmarking against the ideal L8, the hottest large pure electric SUV at the moment.
On the front, the eπ008 adopts a similar double-layer grille shape, and the interior is also decorated with bright stripes, which is very similar to the overall style of the ideal L8. The headlight shape also has a sense of substitution, using the design of the upper and lower columns, giving people a visual experience full of science and technology.
In terms of body lines, eπ008 also continues the design language of the ideal L8, showing wide and flat body proportions. The rear part of the car also follows the through-type taillight design of the ideal L8, which complements the overall shape.
In general, Dongfeng eπ008 is indeed "copying" the ideal L8 in terms of exterior design, whether it is the front face shape or the body line, it is difficult to distinguish it from the ideal L8. This approach is undoubtedly to enter the large electric SUV market in the fastest way and gain widespread awareness among consumers.
Second, the size parameters are also the same as the ideal L8
In addition to the similarities in the exterior design, the Dongfeng eπ008 is also on par with the ideal L8 in terms of size parameters.
First of all, in terms of car length, the eπ008 is 5002mm long, which is slightly shorter than the 5209mm of the ideal L8, but it still belongs to the category of large SUVs. Looking at the wheelbase again, the wheelbase of the eπ008 is 3025mm, which is almost the same as the 3120mm of the ideal L8. This undoubtedly provides the occupants with ample and comfortable legroom.
In terms of width and height, the eπ008 is 1950mm and 1750mm respectively, which is the same level as the 1960mm and 1715mm of the Ideal L8. It can be said that in terms of overall dimensions, the two cars are almost "identical".
This high degree of consistency in parameters once again confirms that Dongfeng eπ008 is directly aiming at the ideal L8 popular model. By offering a similar overall size, the eπ08 also meets the basic needs of consumers for large SUVs.
Third, the performance of power parameters is not far behind
In addition to having a high degree of similarity with the ideal L8 in appearance and size design, Dongfeng eπ008 is not inferior in terms of power parameter configuration.
For those consumers who are more interested in cruising range, the pure electric version of eπ08 is undoubtedly a good choice.
It can be said that in terms of power parameters, eπ08 is completely comparable to the ideal L8 with its excellent endurance and excellent efficiency performance. This is enough to meet the needs of consumers with different needs.
Fourth, the price advantage is obvious, less than 200,000 "half price L8"
When we look at the high similarities between Dongfeng eπ08 and the ideal L8 in terms of appearance, size and power, we can't help but ask, what is the biggest difference between these two models?
The answer is undoubtedly the price. During the Beijing Auto Show, Dongfeng eπ008 announced that its pre-sale price range was 200,000-250,000 yuan, which is almost half of the ideal L8.
According to the guide price of the ideal L8, it is between 1.3 million and 2.07 million, in contrast, eπ008 can be described as a "half-price L8". This will undoubtedly bring new opportunities for consumers who have a demand for large electric SUVs, but have a limited budget.
Especially for young consumers, the price of eπ008 is quite attractive. Although it may be slightly lacking in brand awareness and model historical accumulation, thanks to the strong background of Dongfeng Motor Group, eπ008 is also reliable and guaranteed in terms of product quality and safety performance.
It is reported that the eπ008 received more than 10,000 reservations in only 5 hours, which fully illustrates the strong consumer demand for this "half-price L8".
It is foreseeable that with the Dongfeng eπ008 about to be officially launched, it will become a dark horse in the large pure electric SUV market segment below 200,000 yuan, and the upcoming Leap C16 and other models will compete fiercely, and finally decide the "volume king" of this price segment. Fifth, the safety performance is guaranteed, and Dongfeng endorses the blessing
Although in terms of price and performance, Dongfeng eπ008 can be said to be the benchmark of the ideal L8, but the strong "backer" of Dongfeng Motor Group behind it also brings unique advantages to the car.
First of all, in terms of safety performance, as a well-known traditional car company in China, Dongfeng has always had excellent technical accumulation in this regard. The body of eπ008 adopts a cage structure design of high strength + energy absorption, which is far superior to ordinary models in terms of collision suppression and energy absorption.
In addition, the battery system of the eπ08 is extremely safe and reliable. Whether it is the impact resistance, extrusion resistance, immersion resistance or vibration resistance of the battery cell, all indicators are far higher than the national standard, far ahead of the new forces of car manufacturing. Such a level of safety is enough for consumers to completely let go of their worries about electric vehicles.
In addition to its strong technical strength, the endorsement of Dongfeng Motor Group has also brought a brand blessing that cannot be ignored for eπ08. Although the popularity of the Dongfeng eπ brand itself is not too high, with the support of Dongfeng Group, an industry giant, it will surely bring consumers a stronger sense of trust. This is undoubtedly even more important for the emerging category of electric vehicles.
At the same time, as a large state-owned enterprise, Dongfeng Motor has obvious advantages in terms of service network, parts supply and after-sales support. These are undoubtedly very important considerations for the majority of consumers.
To sum up, Dongfeng eπ08 not only has excellent performance in terms of product performance and price, but also makes it more competitive in terms of safety, brand reputation and service guarantee by relying on the strong "backing" of Dongfeng Motor Group. These comprehensive advantages will undoubtedly win greater initiative for eπ008 in the future market competition.
VI. Conclusion
At the moment when new car-making forces have sprung up, an industry situation has been formed in which various car companies are vying to launch "ideal cars". The emergence of Dongfeng eπ008 is undoubtedly another vivid footnote to this phenomenon.
As the second model of Dongfeng Yipai, the eπ008 is almost identical to the ideal L8 in terms of exterior design, size parameters and power configuration. But the difference is that the price advantage of this car is very obvious, the pre-sale price is only 200,000-250,000 yuan, which is almost half of the ideal L8. This cost-effective ratio will undoubtedly bring new choices to consumers.
At the same time, with the strong background of Dongfeng Motor Group, eπ008 also occupies advantages in terms of safety, brand trust and service guarantee. These characteristics will certainly help the car stand out in the future large pure electric SUV segment of less than 200,000 yuan, and compete fiercely with models such as the upcoming Leap C16.
On the whole, Dongfeng eπ008, the "half-price ideal L8", is undoubtedly a dark horse-level product. In the upcoming reshuffle of the new energy vehicle market, it will provide consumers with a new cost-effective choice with its own outstanding performance, and become one of the important forces in the current new energy vehicle market. Let's wait and see what it does in the future!