A prompt of "Li Yugang jumped into the river and committed suicide" suddenly popped up in the message bar of a platform APP, which made people suspect that Li Yugang had an accident, and Li Yugang, who has always been low-key, once ranked first in the hot search.
Li Yugang, who recently directed the movie "Clouds on the Clouds", was also surprised to see the hot search, and posted a post to refute the rumor: "Suddenly the hot search is the first!" The movie has not yet been completed, and it has not yet reached the promotion period? The heart beats straight and calms. It seems that I will have to bear it in my heart in the future. ”
Li Yugang also specially recorded a video of his appearance and replied: "Am I not okay?" Today I still have a scene to shoot. He also called on everyone to pay more attention to his films. His expression was calm and kind, his tone was gentle and soft, and he did not seem to be affected by rumors.
Some netizens ridiculed that Li Yugang "brushed Weibo and suddenly found himself hanging", and at the same time wished his film a smooth completion and an early box office hit; Some netizens expressed dissatisfaction with the platform's push, believing that the behavior of knowing this "title party" is tantamount to rumor-mongering, which not only misleads the public but also brings trouble to Li Yugang himself, that is, Li Yugang is easy-going, otherwise he can sue the platform for compensation.
In fact, the article is about Li Yugang's bitter experience before the explosion. At that time, Li Yugang was only 19 years old, because his family was poor and could no longer provide for his education, so he chose to go out to work, but the process of part-time work was not smooth, and he sometimes even ate the last meal but not the next.
Poverty and helplessness made Li Yugang feel desperate for life, and he couldn't think of jumping into the icy river to try to end his life, but fortunately a group of beggars passing by found him and rescued him, so that we can see Li Yugang now.
In 2015, Li Yugang, who had become famous, shared this past in an interview with Beijing Satellite TV's "Relativity of Life". It has been a full 8 years since this show, and more than 20 years have passed since Li Yugang's past, so this article released by the platform is purely "fried cold rice".
Some netizens who have worked in the APP push post analyzed this incident: the more content pushed by the APP, the more eye-catching the title, the more users open the APP, the more daily active users, and the users who open the APP through push account for nearly 20% of the number of daily active users, which plays a decisive role in the profitability of the platform.
In the early years, the major websites were quite restrained, in order not to disturb users to comply with the daily push volume limit standards, but there are always some unruly website operators who send more push brush presence, everyone can only be forced to roll up, from the volume push volume to the title summary creativity, the "title party" phenomenon is also born.
However, there is still an unwritten rule in the self-media industry: do not push old news, even the history must be noted, do not cause users to disgust.
Therefore, the biggest mistake made by the platform in this incident was to not mark the old things, and the "title party" eyeball behavior misled users and caused users to be disgusted.
From the current relevant data, the growth of the daily active users of the platform has entered a bottleneck period, and the platform wants to increase profitability can be understood, but the platform should fulfill the obligation to review and screen the content, only care about attracting money, ignoring professional ethics, and no lower limit, in the end, it will only cocoon itself.
Some reporters called the official customer service and the complaint hotline, and the reply was "feedback to the relevant departments for verification and handling". Netizens did not buy this, thinking that this treatment was too perfunctory, Li Yugang himself came out to refute the rumors, what else to verify?
The controversial push is now unsearchable, isn't the most important thing the platform official should do now to quickly apologize to Li Yugang himself? Do you have to wait until you get into a lawsuit and lose your face?
Having said that, Li Yugang has not been easy along the way, before his debut, he worked in many industries and struggled to make a living, and later discovered his unique talent in voice when he sang in a bar, participating in the variety show "Avenue of Stars" on the stage and singing a song "New Noble Concubine Drunk" in two roles. However, Li Yugang has been criticized for his unusual performance, and many netizens have attacked him as "nondescript", and even affected his family.
Fortunately, Li Yugang has never given up lightly, and has been studying hard for many years, improving his professional skills, and launching high-quality new works. Li Yugang appeared on the stage of the CCTV Spring Festival Gala with his own efforts, and later became a national first-class actor of the China Opera and Dance Theater. His song and dance theater was full and even went abroad, winning praise from foreign audiences, and the songs "Just Met You" and "Ten Thousand Frontiers" released have resounded all over the country.
In recent years, Li Yugang has entered the field of Chinese style films, and in 2019, he directed and starred in the short film "After Dusk". Last month, Li Yugang held the opening ceremony of the movie "Clouds on Clouds" in Lishui, Zhejiang Province, which was also the first feature-length film he directed.
epilogue
Li Yugang's half of his life has perfectly practiced the famous saying "hardship and hardship, Yuru is successful", and what is more valuable is that he has become a humble and gentle person after experiencing the ups and downs of life. May Li Yugang have a smooth rest of his life, and look forward to the new movie he directed can bring us surprises!
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