After 2013, which was described as the cold winter of the wine industry, when the momentum of investment in wine was weakening, we found that several major auction houses reported success in 2014, breaking a number of auction records. Does this mean that the investment in old wine is still vibrant? 2013 was a watershed year for the influx of people into the wine industry, with a wave of speculative quick-money makers gone, leaving behind a bunch of mainstays and a bunch of people who continued to watch. What is the myth about the investment in old wine that deserves our attention? In view of this, I interviewed Ricky Lee, deputy general manager of Beijing Yuexing Tengrun Wine Culture Development Co., Ltd., a senior wine industry practitioner who has worked as a consultant in a number of wine companies and is familiar with the field of wine investment. Let's explore a few important points that need to be paid attention to in the investment of old wine.
Before investing in old wine, we should clarify our thinking: what is old wine? Wine is a commodity that cannot be "added to the production", and the old wine of a certain year can no longer be produced and distributed after it is launched, and this irreplaceability also causes scarcity. In the 70s and 80s of the last century, it was popular for the French to subscribe for 2 cases of wine from the five major wines in the wine market in the year of the child's birth, and when the child grew up, these old wines could be exchanged for the cost of college. From an investment point of view, what is not consumed is where the benefits of investment lie.
The impact of vintage and rating on investing in old wines
Good vintages and so-called large vintages are undoubtedly a safer reference for investing in old wines, but don't forget that people are an emotional animal, and vintages that are of great significance to themselves or the recipient of gifts, even if they are not necessarily the vintages with the highest wine quality, will not affect the pace of investment. The size of scarcity and conservation determines the space for profit.
In addition to the vintage, three points should also be considered: First, the preservation status of the wine, the temperature of local bottling in France is lower than that in China, and the temperature and humidity control during the transportation process and storage process is also exquisite, otherwise it will cause leakage to affect the aging state. Second, the microclimate effects of the origin. For example, although 1990 was a good year, Robert Parker did not score well for Wudangzhuang, thus weakening its ability to bid. Third, the score of the wine critic is an important indicator to judge the drinking period and quality of the wine. Some famous wines, even in good vintages, do not score high (such as the 1990 Wudang just mentioned), and should be avoided as much as possible when investing.
Don't forget that wine is different from antiques, it has a peak period of development and a day of incense and jade death, the older the better is not an inevitable law, or the local tycoons will show off that the cellar is dusted with a number of rare old wines that can not be imported, the role of this bottle is only equivalent to the role of mounting a famous painting, but the value is not as valuable as the work of art. If for the sake of long-term investment, we can go forward to consider the potential of the wine, the 2008 vintage can be put a little more, the 2004 vintage is now the right time to drink, and a 30-year-old bottle of wine may not be so safe. If wine is just a projection of your feelings, you can ignore the natural death of wine.
Reliable channels are key to investment
Short-term investment is equivalent to buying news stocks, and it is necessary to pay attention to the appreciation ability of wine. Long-term investment is equivalent to a strength stock, and the wine requires a long-term aging ability and a reputable middleman. Among the five major villages, the appreciation ability of Lattu Zhuang is the most stable, and the exit of the wine market still does not reduce the enthusiasm of enthusiasts for collection, and the volume of Wudang Zhuang is more. People who are not familiar with price movements are likely to be scammed.
A large number of old wine investment also need to consider the high cost of storage and inflation, wine is only a drink, not a necessity, when investing heavily, it is necessary to consider what special events have occurred in these years, economic trends, brand trends and trends. How far can wine go in the 1970s?
In the end, to invest in wine this trip to the water, the popularization of wine knowledge can create a mature wine investment market, in the past five years, not all wine investment can be better than stocks and other investment tools, if it does not affect the quality of life, you can find a stable source of goods, to have a clear understanding of the background of wine merchants, like Fine & Rare Wine, companies that can inspect the goods are more secure; usually pay more attention to the wine auction trend of large auction houses; you can also refer to the large wine houses that enjoy a high reputation in the international community. For example, the BBR in the United Kingdom can check their past prices and the current price of wine as a reference. In addition, Hong Kong's TOPS WINE and Switzerland's ARVI are also worth paying attention to.
In addition to investing in popular French wines, other countries also have wines worth investing in, such as Australia's Penfolds Grange and Hill of Grace; the United States is the ones that defeated French wines at the 1976 Paris wine tasting, Screaming Eagle, etc.; Vega Sicilia Unico in Spain; Super Tuscana in Italy... However, keep in mind that investment is inherently risky, and social trends often affect the price of a bottle of wine.
Wines with wine masters to make reports will be high in price, but also increase investor confidence; wines with high uniqueness and scarcity naturally have higher investment value; some auctions can try wine, must be tried before buying, to avoid guessing mistakes.
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