When brushing vibrato a while ago, I brushed the video of Jing Di and Jing Zhen's twin brothers and sisters singing a lot of popular songs, and found that the singing skills of the two of them were very solid, if it was a vegetarian singing casually, it was simply God appreciating the meal.
After checking, I found out that the sisters and brothers were indeed professionals, students who had just graduated from the Conservatory of Music.
One of Jing's top videos, "Lost You", is his original song, which triggered a wave of cover songs and co-productions on the whole network after singing, and I even brushed a foreign brother singing "Lose You" in English, which is very top.2
Looking at his vibrato, you can know that singing in the underground passage is a well-recognized singing scene, and fans often leave a message at the bottom: "When the fans in the underground channel are full, go to the concert!" ”
01
Jing Xun graduated from Shenyang Conservatory of Music, and under his tall and handsome appearance, he has a solid foundation in music.
He participated in the 2017 "Happy Male Voice", entered the top 10 singing areas in Shenyang, and stopped at the top 300 in the country.
In July last year, under the recommendation of netease cloud music staff, he released a singing video of "Want to Die but Don't Dare", which suddenly became a fire.
In April 2020, he released his personal single "Lost You" at NetEase Cloud Music, and posted a video of singing "Lost You" in the underground passage to Douyin.
The video currently has 2.08 million likes, 67,000 comments, and 73,000 retweets. In NetEase Cloud, the total number of plays exceeded 600 million, more than 10 million plays in a single day, more than 250,000 comments, and more than 500,000 fans.
Fans keep asking, "Where can I hear the full version?" ”
Jing Xun replied seriously under each message: "NetEase (Cloud Music). ”
In the past two years, there have been more and more popular musicians from NetEase Yunhong to the whole network, in addition to Jing Zhen, there is also Ah Yan.
Maybe you're not familiar with the name, but you've definitely heard these two songs:
"Toward the wind, embrace the rainbow / Bravely go forward / The light of the dawn / Will cross the darkness / Break all fears I can / Find the answer" - "Your Answer"
"The beginning of the heart-to-heart conversation / reduced to flat / looking forward to seeing / can't wait for your good night" - "Nothing to do with me"
The original songs of these two songs are a long time.
"Nothing to Do with Me" was launched on NetEase Cloud for 3 months, with more than 160 million plays and 9w+ music reviews, triggering countless people to cover songs and choruses.
In addition to Jing Zhen and Ah Yan, there are actually many musicians from Unmura Fire to the whole network, and everyone has a masterpiece that everyone can sing along with the melody.
For example, Bai Song's "The Beauty of the World and You Slowly Interlock", Douyin-related topics played more than 3 billion, more than 6 million users used this song to release videos, and he also appeared on the stage of CCTV's "Shimmer Cloud Concert";
F*yy's "Gravity", Douyin related topics played more than 1.5 billion, the team also planned the "Card Point Heart Dance" to trigger the whole network to follow, and invited Ouyang Nana and other stars to participate;
NetEase CEO Ding Lei forwarded Lin Qide's song
Lin Qide's Hokkien song "Datian Houshengzai", in addition to the douyin-related topics played more than 2.5 billion, the later "Datian Dance" also triggered a jumping boom;
A durian's "Under the Sea", is a hot single of NetEase Cloud Music and Douyin official cooperation "Hot Song Transformation Plan", multiple high-heat versions of the whole network, breaking into different circles, the highest single-day search 130w+, comments 35w+...
At this point, NetEase Cloud Music, as a popular music manufacturing machine, is sweeping the pop music market.
02
In recent years, a lot of songs planned by NetEase Cloud Music have exploded on Douyin, triggering the whole network to follow and cover songs; and this is no longer an accidental event, but has formed a quantifiable trend.
I don't know which song to start with, the original songs on NetEase Cloud Music gradually began to fire to Vibrato.
Maybe it's Hua Congee's "Out of the Mountain", maybe it's Bai Song's "The Beauty of the World is Linked to You", maybe it's "Written to Huang Huai" by The Young Marshal, maybe it's Mu Xiaoya's "Can You"...
Under the premise that short videos are becoming more and more a new way of life, short video platforms are also in urgent need of high-quality original music to support, and music is the "soul" of short videos.
Some people say that without music, the world of short videos is black and white.
The content form of "music + short video" has long existed, the earliest appeared as a MV, in the MV, music is the focus, and the picture exists to interpret music.
Now, music and short videos are more of a mutual achievement relationship, and pictures and music have become equally important.
Foreign brother sings "Lost You" in English
The short videos that were widely spread in the first generation often reversed the plot direction and cleverly expanded the comedic effect through the changes in background music; and then to some dance and interpretation short videos, they often used music to express emotions; now, cover short videos have become more and more normal.
In the process of facilitating the spread of short videos, the importance of music is self-evident, in a sense, it is the soul of short videos.
It is also based on the relevance of short videos and music, not long ago, Douyin threw an olive branch to NetEase Cloud Music, and on August 3, NetEase Cloud Music and Douyin reached a formal cooperation to jointly commit to the construction of "music + short video" content ecology.
On the one hand, NetEase Cloud Music has a large number of high-quality original music, which can greatly improve the infringement of music adaptation on the Douyin platform;
On the other hand, the huge traffic of Douyin can also feed back the musicians on NetEase Cloud Music to have greater exposure and attract more original musicians to enter NetEase Cloud Music.
It is foreseeable that in the future, NetEase Cloud Concert will send more high-quality original music to the Douyin short video platform.
With the help of these original music, Douyin will also be able to set off a wave of singing and shooting boom, and short videos and original music will empower each other and achieve each other in the future.
03
As early as a few years ago, NetEase Cloud Music has been laying out and supporting musicians, and the Stone Plan that began in 2016 and the later Ladder Plan have also launched many high-quality musicians:
Next door, Lao Fan, Yan Renzhong, Shen Yicheng, Shao Shuai, Landlord's Cat, Chen Hongyu, Xie Chunhua, Xu Binglong, Jin Weiqi, Mu Xiaoya, Wang Yilang, Smoke Band...
As of April this year, NetEase Cloud Music has more than 160,000 musicians and uploaded more than 1.5 million works, many of which have become popular on Douyin.
Today, when "music + short video" has become a new ecology, on August 17, NetEase Cloud set off again and launched the "Hurricane Plan".
The "Hurricane Project" is mainly for young music celebrities, or music lovers who want to become music celebrities; for this reason, NetEase Cloud Music has invited an experienced team of experts to focus on creating exclusive blockbuster masterpieces for them.
Who is on the team of experts?
Guan Tiantian, the music director of the "Walk of Fame" finals, has produced "Good Night" in Yan Renzhong and "Just Met You" by Li Yugang;
Wang Jiayi, the music director of "Happy Male Voice", Ah Yu's "Nothing to Do with Me" and Mu Xiaoya's "Can You" are produced by him;
There is also a cutting-edge producer He Baicheng, whose representative work is a small group of "Riding on My Beloved Little Motorcycle" and so on;
In addition, there are yu longlong, a well-known music producer who has cooperated with Yuan Yawei and Zhang Shaohan; Yan Jin, who has worked on Ma Liang's "Awake and Drunk" and The old Fan next door's "What I Want to Say About Loneliness".
With the blessing of the above gold medal producers, it is only a matter of time before the explosion is created.
In addition to the high-quality production team, in terms of protecting the interests of musicians, NetEase Cloud Music has also come up with real sincerity:
For example, co-operative music celebrities enjoy permanent royalties, and songwriters will also enjoy the hurricane program's exclusive "Blockbuster Songwriting Incentive Fund";
At the same time, NetEase Cloud Music has also reached strategic cooperation with a number of record and brokerage companies, and the singing musicians with top 5 singles per period will be recommended to major companies to enjoy long-term, all-round artist creation services.
At a time when "music + short video" has become a new trend, being a music celebrity has become simpler and faster; even with singing skills, you can embark on the road of music, become a original singer of popular songs, become a music celebrity, and win everything you want.
This is somewhat reminiscent of today's Tianwang Tianhou, most of the newcomers who debuted in the era of the music industry only sang and did not participate in music production.
At that time, the record company controlled the right to become popular with potential singers, and now this trend may be led by music platforms, and even create the prosperity of Chinese music again.
This may be the starting point for many potential singers with musical dreams.
-
END