Recently, the hottest musician in 2020, Ah Yan's new song "Nothing to Do with Me" is popular all over the Internet, and it has been online for 3 months in NetEase Cloud Music, with more than 160 million plays and more than 90,000 music reviews, becoming the current hot single. This is the second popular song after the end of last year,000 "Your Answer" swept the screen of the whole network, "Your Answer" received more than 230,000 comments on NetEase Cloud Music, and is still singing and brushing the screen on the whole network.
At NetEase Cloud Music, Ah Yan started a career as a musician and quickly grew out of the circle. As the largest music community in China, NetEase Cloud Music has begun to incubate many outstanding music new talents through years of comprehensive and systematic musician support programs.
In NetEase Cloud Music, "Treasure Boy" A redundant
"Thank you, Ah Yu is just an ordinary office worker who has not studied music, and hopes that the song can accompany everyone." In 2019, everyone will find the person you like to accompany you. Ah Yu left this comment below the first song officially released by NetEase Cloud Music, and received more than 130,000 likes from villagers in Cloud Village.
Born in Zhejiang in 1994, Ah Yan, whose real name is Liu Wei, usually likes to play guitar and ukulele. Before deciding to become a professional musician, he was an ordinary office worker like most people, busy at work every day, and music was his only hobby in his free time.
In 2018, NetEase Cloud Music has seen the emergence of many popular music and musicians on the Internet, such as buying peppers and singing the "Windy" that has not decreased so far, the smoke handle band "Paper Short Love", Ma Liang's "The Rest of My Life", Mu Xiaoya's "Can You" and so on.
At that time, Ah Yu did not expect that he would be like them in 1 year, the song would be popular all over the network and become a "treasure musician" praised by NetEase cloud music users, and he would also become one of the musicians who came out of the circle from the cloud village.
When he encounters music he likes, he will play the guitar cover in his free time and shoot it into a video, and the personal dynamic release of NetEase Cloud Music, the unique smoke voice has touched many people in the cloud village. Like many people who love music, this is not enough motivation for Ah Yu to decide to go specifically to the path of music.
It wasn't until he uploaded a video clip of the cover song "Too Much" that it received more than a million views in less than 2 days. In the comment area, more and more Yuncun villagers encouraged him to sing the full version, and the comments were mostly "What is this fairy voice?", "Treasure Boy", "Upload the full version". After obtaining the official authorization of the original song, he launched the full version of NetEase Cloud Music, and the number of plays soared and quickly exceeded 100 million.
This song made Ah Yu go to Hongyun Village, after NetEase Cloud Music accumulated the first batch of music fans, he opened his own music road, and in August 2019 signed a contract with the music company "Don't Music" to become a professional musician.
This decision made Yuncun"Treasure Boy" Ah Yu go from NetEase Cloud Music to the whole network and quickly grew into the hottest musician in 2020. His single "Your Answer", released in November 2019, has been popular all over the Internet so far, and has even become the singing track of "Singer Dangda Year", and the video BGM selected by central media such as People's Daily.
The new song brushed the screen again, and Ah Yu became the hottest musician in 2020
The popularity of "Your Answer" has not decreased, and the latest single "Nothing to Do with Me" has once again become another screen-brushing hit from the NetEase Cloud Music Fire to the whole network.
As of April 3, "Nothing to Do with Me" has exceeded 100 million views on NetEase Cloud Music, and it is understood that by April 8, just 5 days later, the number of plays has exceeded 160 million. The daily playback volume is nearly 10 million, the cumulative collection volume exceeds 8 million, the user sharing volume exceeds 1.16 million, and the music review exceeds 90,000.
The song has successively climbed to the first place in the NetEase Cloud Music Soaring List, the first place in the Hot Song List, and also the 3rd place in the NetEase Cloud Music Hot Search, and the popularity is still growing.
"Nothing to Do with Me" comes from the "Star Collection" song contest, two NetEase Cloud music users Zhang Zhirui and Xi Yu, who are still studying in college, are friends, because they feel the division and union in love, Zhang Zhiying said to Xi Yu during a class that she wanted to write a poem to express the "difficult to flat" moment in the emotion, and named it "Nothing to Do with Me"; Xi Yu is a fan of Rainie Yang, who has a song called "Nothing to Do with Me", so the two finally decided to complete this work together and invited their mutual friend Ah Hao to join the composition. As a musician, Ahao's work was selected for the Stone Project Originals in 2018.
Ah Yan's singing raises the "poking index" of this song in a straight line. Just like the first popular song "Your Answer", because of the bloody singing and lyrics, it has poked the hearts of countless people. Speaking of the song, Ah Yan said: "Because of the great changes in work in the past few years, I am in a low period, always looking for myself, looking for the goal and direction of life. The biggest wish of singing this song is that all the friends who hear this song will be the same, and they can get out of the trough as soon as possible, find the most real and happy self, and live the life they want. ”
These two songs also cut to the sound of the times, and behind the widespread singing is the energy of a musician who loves life, giving countless people the strength to move forward. Especially in the context of the outbreak of the epidemic, "the light of the dawn will cross the darkness and break all fears, I can find the answer, even if I want to go against the light, I will dispel the darkness..." The extremely energetic lyrics and singing have made the song a screen-brushing hit on the short video platform and appeared in countless anti-epidemic videos.
Switching from a busy and hard-working office worker to a professional musician, what Ah Yu embodies is an insight and presentation of life and the emotions of young people at present. Compared with the "Divine Comedy" that exploded in previous years, Ah Yu's song can also arouse more resonance and understanding of life through lyrics, and bring people a positive force.
The successive popularity of "Nothing to Do with Me" and "Your Answer" also shows that the success of Ah Yan is not accidental, although the road to music has just started, he has become the hottest musician in 2020 and has attracted much attention.
How does "Treasure Cloud" continue to make explosive models to help musicians go out of the circle?
The biggest dark horse in the music market in 2019 is lao fan next door, and the hottest musician in 2020 is A-Redundant. NetEase Cloud music phenomenon-level explosive works and out-of-the-loop musicians are continuing to emerge, and the original musician support plan continues to blossom.
In recent years, many outstanding musicians such as Lao Fan, Yan Renzhong, Shen Yicheng, Shao Shuai, landlord's cat, Chen Hongyu, Xie Chunhua, Jony J, Xu Binglong, Jin Weiqi, AY Yanglao, Mu Xiaoya, Dead Wood Fengchun, Lin Qide, Bai Song, Wang Yilang, And YanJia'er Band have all moved from NetEase Cloud Music to the public circle. Earlier, Zhao Lei, Chen Grain, Ma Wei, Good Sister, Lu Xiansen, etc. have successively left the circle, ushering in the continuous upward space and highlight moments of the profession.
NetEase Cloud Music's ability to create explosive works and promote musicians to go out of the circle has been recognized by the market, and it is known as "explosive music manufacturing machine" and "treasure cloud". As of 2019, NetEase Cloud Music has settled more than 100,000 original musicians and uploaded more than 1.5 million original works, making it the largest music community in China and the largest original music platform in China.
Let each song find a favorite listener, NetEase Cloud Music in the user to find and share high-quality songs at the same time, but also to help musicians quickly accumulate the first batch of loyal users, on the platform through song lists, music reviews, personalized recommendations, etc., so that every long-tail musician, Focus Music can harvest "seed listeners", and further become NetEase Cloud Music users praise the "treasure musician". For example, the musicians Taiyi and Liu Baixin who appeared on "Singer Dangda Year" this year are all "treasure musicians" who are deeply loved by Focus music fans, which has accumulated strong potential energy for their circle.
As the best music discovery and sharing platform in China, netease cloud music's song library usage rate is as high as 80%, which is much higher than the industry level, and even niche songs have the opportunity to be heard. At the same time, netease cloud music's song reviews "99+", "999+", "9999+", and "10w+" have become the standard for the industry and musicians to judge the popularity of a song.
NetEase Cloud Music is also accelerating the evolution of the original musician support plan, forming a strong song promotion ability in song production, dissemination matrix, and boosting out of the circle. Back in February of this year, the first hit song of 2020, "Is This Love?" In less than 2 months of online, the number of plays exceeded 200 million, and the old songs that helped sleep turned popular again. Subsequently, "Big Sleep" (Xiao Le Ge sang the full version), won the first place in the NetEase Cloud Music Hot Song List, the New Song List, and the Soaring List in the first week of the launch, with more than 340 million plays in 1 month, triggering the enthusiasm of singing and listening on the whole network. And by the NetEase cloud music mining gangster's whole network of big gold song "Windy", after two years of popularity has not decreased, recently it has been on the major platform hot list, buy peppers also with coupons to sing the "Windy" played more than 1.2 billion, because the villagers of Yuncun left a message below the song "to death to miss the summer of 18 years", triggering a hot comment on the whole network, the song exploded again.
It can be seen from this that whether it is the original new song or the classic old song, in the NetEase cloud music platform, it has the potential to become a "popular song". In 2020, NetEase Cloud Music Incubation Explosive Works presents a variety of forms, just as the rapid growth of Ah Yan, the platform may be able to help more outstanding music works out of the circle, musicians to the road to specialization to usher in more development space.
Source: Northland Network