Two days ago, Lantu Automobile, as a "new strength" brand, held the first VOYAH NIGHT Lantu User Night on the Zhiyin Cruise Ship in Wuhan, a city of heroes, with the theme of "Zhiyin Talk Lantu". It is not difficult to see from the name of the event that Lantu invited many Lantu FREE users this time, and it is true that on the day of the event, Lantu invited a total of 500 "Lan friends" to participate in the activity and drove the Zhiyin to swim the Yangtze River at night.
On the day of the party, in addition to lantu senior management as a full-time driver for lan friends, the event site released a six-in-one charging matrix, cultural and creative products, service upgrade plans, etc., and also welcomed a treasure singer during the event. That's right, it is the champion of the first season of "The Voice of China" - Liang Bo.
With a song "Boy", Liang Bo, a musical talent, is more widely known. Although the number of Liang Bo's works in recent years is not large, most of the music has high quality and high singing degree, and songs such as "Sunset Bo", "Appearing and Leaving", "Upside Down Dreams" are the must-have tracks for many car owners. Then why did Liang Bo, as a music creator, appear at the party activities of car companies?
In my opinion, this actually has many subtle links with liang bo personally and Landu Automobile. Liang Bo, as an artist who debuted in the talent show, may think of more words of vase and temporary traffic; in fact, Liang Bo is an original singer with dry goods and talent, which we can also find in his subsequent works.
Although the "new strength" brand is founded by traditional car companies, in the operation and first impression of Landu Automobile, it breaks everyone's inherent impression of the old car companies; for example, Landu Automobile bids farewell to the direct operation mode of the 4S store era, and the stores are located in the fashionable and popular business circles of major cities. It can be seen that although in the industry, the two have no commonality, in terms of inner fit, Liang Bo and Lantu Automobile have the spirit of breaking the circle and innovating.
If Liang Bo is really just a traffic star, then he will definitely take on business performances after becoming the voice champion, so as not to lose the opportunity after the decline in popularity. However, after becoming a champion, Liang Bo chose to "disappear" and settle down, which I think also played a big role in his subsequent creation of high-quality new songs.
Speaking of Lantu car, perhaps from the perspective of fame, the current Lantu is indeed inferior to the two major brands of Weilai and Ideal, but if it returns to product strength, Lantu FREE this car really has a certain right to speak. First of all, in the choice of models, Lantu FREE provides two versions of pure electricity and extended range, which also solves the drawbacks of WEILAI only pure electricity and ideal range only. Secondly, as a medium-sized SUV with a 300,000-level pricing, Lantu FREE's air suspension, L2+ level intelligent driving assistance, night vision system, 4-second speed increase, baby-level certified skin-friendly leather and other product highlights are already in the configuration performance of million-level luxury cars.
Finally, Lantu Automobile also has many similarities with Liang Bo's focus on music creation in terms of taking users seriously. Lantu FREE from the project prototype, it took the initiative to invite users to participate in the final mass production version of the confirmation, in addition to participating in the global test of Lantu FREE; in the hardware configuration, Lantu official also learned a lot of user suggestions, such as the aforementioned air suspension and baby-grade skin-friendly leather, there are many users involved.
The customer response of the follow-up car has a feeling, hoping to arrange the K song function in the car, and the specific mileage of the range extender is displayed after starting; Lantu official also listened to the suggestions in time, and enriched these two functions in the subsequent OTA upgrade. As well as this user night event, the theme is also around the user.
Up to now, from August 8 to October 16, Lando FREE has delivered more than 1900 Landu FREE. Perhaps Lantu FREE is like Liang Bo's "Boys", as the first work that everyone knows, the price is sincere enough, and the product performance is amazing enough. It is believed that in the future, after more brand new models of Lantu Automobile are listed, they will still maintain high quality and high level, bringing users a high-end travel experience.