Do you know what are the well-known foreign outdoor brands that have been acquired by domestic companies or obtained domestic operating rights?
1. FILA
ANTA acquired the trademark rights and operating rights of FILA China.
2, Arc'teryx (Archaeopteryx)
In February 2019, Anta formed a consortium with Tencent and FountainCapital, and finally acquired Amer Sports, the parent company of Archaeopteryx, for 37.1 billion yuan.
Founded in Helsinki, Finland in 1950, Amer Sports has 13 brands, including Wilson, Archaeopteryx, Salomon, Songtuo, Atomic, etc., which are the first brands in the field of tennis, outdoor products, hiking shoes, outdoor watches and ski equipment.
3, Sprandi
In 2015, ANTA acquired the British brand Sprandi, which was born in England in the 90s.
4, Descente
On February 23, 2016, ANTA Sports (2020.HK) announced that it will establish a joint venture with Descente Global Retail Limited, a subsidiary of Tokyo-listed Descente Japan, and ITOCHU Corporation, a subsidiary of Tokyo-listed ITOCHU Corporation, for the exclusive operation and distribution of all categories of products bearing the "Descente" trademark in Chinese mainland.
5, Kolon Sport
In October 2017, ANTA Sports announced that it had completed the entire process of establishing a joint venture with Kolon Sport. Founded in Korea in 1973, Kolon Sport has always advocated an outdoor culture close to nature with evergreen as its brand logo.
6, Socony Saucony
In 2019, Xtep signed a joint venture agreement with Wolverine to develop, market and distribute Merrell and Saucony in Chinese mainland, Hong Kong and Macau.
7, Merrell
In 2019, Xtep signed a joint venture agreement with Wolverine to develop, market and distribute Merrell and Saucony in Chinese mainland, Hong Kong and Macau.
8, Gasway K-Swiss
In 2019, it wholly acquired K-Swiss and Palladium brands under the Yilian Group.
9, Palladium
In 2019, it wholly acquired K-Swiss and Palladium brands under the Yilian Group.
10 VAUDE
It was acquired by Kaileshi as a domestic management right.
11, Kappa kappa
Since May 30, 2006, China Trend has been the full equity holder of the internationally renowned KAPPA brand in Chinese mainland and Macau.
12、oneway
ONEWAY was founded in 2004 and is headquartered in Finland. In 2013, ONEWAY established a joint venture with 361° Group, the company has ONEWAY's sports and outdoor sports product resources in Northern Europe, 361° is responsible for the daily organization of the joint venture and brand promotion, operation and management, and ONEWAY provides product design, research and development and technological innovation support.
13, Umbro
On July 31, 2020, Qiaodan Sports acquired Umbro China's equity interest and Umbro's brand intellectual property in Greater China from Aconex for US$62.5 million. Qiaodan Sports thus gained control of Umbro's entire business in China.
