After the chip crash course, the new energy crash course came, what "dog meat" is sold?

"Unexpectedly, new energy vehicles sold fire last year, and the training course also caught fire... 」

Recently, the "2022 Employment Trend Data Report" released by an authoritative recruitment agency shows that the five emerging areas with the fastest growth in recruitment demand are new energy, new energy vehicles, new materials, intelligent manufacturing and chips. Among them, new jobs in the field of new energy vehicles increased by 36.18% year-on-year.

The average annual salaries of automobile R&D/project management, automotive electronics/electrical engineers, intelligent network engineers, battery engineers and algorithm engineers are 328,800 yuan, 356,800 yuan, 422,000 yuan, 310,000 yuan and 699,100 yuan respectively, which are appropriate high-paying occupations.

In addition, the "Manufacturing Talent Development Planning Guide" jointly issued by the Ministry of Education, the Ministry of Human Resources and Social Security and the Ministry of Industry and Information Technology pointed out that it is expected that by 2023, the total number of energy-saving and new energy vehicle talents will reach 850,000, and there will be a gap of about 680,000.

Some relevant industry sources revealed: With the increase in the number of new energy vehicles, consumers' demand for third-party auto repair is getting higher and higher, and with the layout of new energy auto repair services by some Internet car maintenance brands, the industry's demand for relevant blue-collar talents is also increasing rapidly.

Therefore, all kinds of "shovel sellers" - new energy vehicle training institutions came into being.

At present, many auto repair schools and vocational training institutions have opened new energy vehicle training courses. Among them, the most popular are the "crash course" with only a few days. Some short-term "crash courses" even provide relevant vocational skills recognition services.

However, through just a few days of study, amateurs can transform themselves into professionals in the field of new energy vehicles? Is a similar short-term training course reliable?

"01" "Crash Course" only needs a few thousand certificates?

Search for "new energy vehicle training" on the Internet, it is easy to find a large number of related training programs.

Relevant courses are offered by both traditional auto repair colleges and vocational training institutions. "Teacher Zhou" of an auto repair training school in Pudong, Shanghai, said that the new energy vehicle training courses offered by auto repair colleges and vocational training institutions are roughly divided into off-production classes, seven-day classes and weekend classes.

"To put it bluntly, the off-the-job class is full-time, and the course is usually between 30 and 60 days." For seven-day classes and weekend classes, students only need to pass seven or three weeks of study, and students can graduate "quickly". However, Teacher Zhou explained that at present, few institutions run off-the-job classes, and most of them are accelerated seven-day classes and weekend classes.

Although in addition to theoretical teaching, there are more new energy vehicle practical courses and the learning content is more systematic, but because the off-duty class requires students to invest more time, the tuition fee is often 20,000 or 30,000 yuan, and the students' intention to enroll is very little. ”

In contrast, the so-called "crash course" seems to be much more cost-effective. Teacher Zhou said frankly that at present, the tuition fee of the school's "crash course" is 4500 yuan, which also includes the examination fee related to vocational certification, while the mainstream "crash course" on the market is mostly between 4000~8000 yuan.

"Compared with the off-the-job class, the short-term class is mainly based on theoretical courses, and the course content mainly covers the safe operation of new energy vehicles, batteries, motors, electronic control principles, etc., and if you pass the vocational certification exam after class, you can also get relevant certificates." ”

When consulting with other training school admissions personnel, some school teachers also emphasized that the current domestic ownership of new energy vehicles has exceeded 13 million, and the future development prospects of the industry are huge, coupled with the high employment salary of talents in the field of new energy vehicles, so the desire of students to enroll in similar training courses is high.

In order to meet the needs of more and more students, since this year, training schools in Guangzhou and Shenzhen have also adopted a circular opening mode, that is, a new seven-day class and a weekend class will be opened every week, with 25~30 people per class, and almost every training course can achieve full opening.

As for the faculty, many schools claim to have hired senior technicians in the industry. This teacher Zhou also boasted that almost all the lecturers in his school are senior engineers with first-line R&D experience in vehicle engineering and new energy vehicle companies, with profound theoretical knowledge and practical experience, and proficient in new energy vehicle three electric related technologies.

In addition, he also revealed that in the near future, in addition to offering courses related to the theory and maintenance of vehicle electrification, the school will also launch short-term training courses related to the intelligence and networking of new energy vehicles to cultivate compound talents.

However, whether it is the automotive industry or the field of new energy vehicles, the knowledge barriers required by practitioners are actually not low, and what can students learn in just a few days of training courses? Who are those who enroll in similar "crash courses"?

「02 」Ordinary "amateurs" can also be quickened?

After reviewing the short-term training brochures for new energy vehicle technicians issued by several auto repair schools and vocational training institutions, all of them are marked with the content that "students can obtain the primary certificate of new energy vehicle maintenance engineers after training and passing the examination".

So, does it mean that similar short-term training courses are more aimed at blue-collar workers who work in auto repairs?

"Teacher Xu", the head of admissions at an auto repair school in Zhengzhou, gave a negative answer, saying that auto repair practitioners are only one of the main targets of course training.

In the enrollment introduction she gave, the enrollment target column proudly listed 4S shop auto repair personnel and auto parts enterprise practitioners, but the most eye-popping thing was that one of them was "anyone with zero foundation who is willing to engage in new energy vehicle related work".

Could it be that the "fast-track" course of new energy vehicles of several thousand yuan can also make new energy vehicle "amateurs" quickly become professional technicians?

"At present, many participants in the training are maintenance workers of traditional auto repair shops and have certain auto repair knowledge, but with the increase in the number of new energy vehicles, third-party repair shops are also looking for relevant blue-collar talents, and through training, auto mechanics who can only repair fuel vehicles can be smoothly transformed." ”

Mr. Xu announced that passing the exam to obtain the primary certificate of new energy vehicle maintenance engineer is aimed at maintenance workers who intend to transform into the field of new energy auto repair. Half of the students enrolled in the institution's short-term training courses are traditional auto mechanics.

As for the other half, most of them are traditional automotive industry practitioners, as well as "amateurs" who intend to engage in non-technical work in the field of new energy vehicles. For example, auto sales consultants, fresh graduates in brand planning, marketing and other majors.

"Now traditional car companies are transforming towards electrification, and 4S stores are also transforming into concurrent sales, mainly engaged in new energy vehicles." Mr. Xu said frankly that for people who want to enter car companies to engage in brand planning and marketing, or want to enter 4S stores to engage in sales, understanding the knowledge of new energy vehicles will be a plus.

You know, at present, the rapid development of new energy vehicles, in addition to the large gap in R&D talents in the industry, marketing talents with new energy vehicle knowledge are actually rare. Even professionals who came from early vehicle engineering majors need to learn a lot of relevant knowledge in the era of electrification.

"Not to mention the sales consultant of ordinary 4S stores, the school has done research before, and there are not many employees engaged in marketing and brand work within the main engine factory who thoroughly understand the knowledge of new energy vehicles. OEMs have the ability to engage in internal training, but if 4S stores want to transform, they can only send employees to short-term training courses to learn. ”

This teacher Xu revealed that at present, in addition to opening short-term training courses for new energy vehicles, her auto repair school also often cooperates with 4S shops and auto parts companies, responsible for the centralized training of sales personnel and practitioners, so as to fully understand the basic knowledge of new energy vehicles.

At first glance, the short-term training course of new energy vehicles does have the rationality of existence, there is also a certain market demand, and the course that can be completed in just a few days seems to be the best way for people in the auto repair industry to achieve transformation, non-core technology practitioners and sales consultants to understand the knowledge of new energy vehicles.

However, in the eyes of the industry, the value of such "crash courses" is not great. So, why is that?

"03" What does the "crash course" sell?

"Can you start repairing new energy vehicles after learning a seven-day theory class? Stop making trouble..."

Referring to the so-called crash course for new energy vehicles, Master Yao, who has been engaged in auto repair for ten years, finds this very funny. As a new energy vehicle maintenance engineer trained and transformed by a large domestic car company, he admitted that the process from theoretical learning to real car practice took him nearly four months.

Today, Master Yao, who has three years of experience in the maintenance of new energy vehicles, still does not dare to pat his chest to ensure that any electrical faults in the vehicles he handles can be easily eliminated with certainty. "An auto mechanic who has only studied seven days of theory classes can repair new energy vehicles, which is simply a fantasy!"

First of all, he believes that even if he has previous experience in maintaining traditional fuel vehicles, it is impossible to make a quick transformation in just a few days. "Although they are all cars, the technical characteristics of new energy vehicles are completely different from traditional fuel vehicles, whether it is maintenance or maintenance, the operation of new energy vehicles is more inclined to the category of electricians."

Secondly, traditional auto repair engineers must master the principles of electrochemistry, electricians and other knowledge to transform into new energy vehicles. After mastering the theoretical knowledge, new energy auto repair engineers still need to go through a long period of real car practice and accumulate certain practical experience before they can work.

"Repairing new energy vehicles requires dealing with high-voltage systems, and without certain experience, it will be dangerous." Master Yao said frankly that the so-called new energy vehicle crash course will make auto repair engineers feel that the transformation is very simple, reduce the engineer's risk expectation of the high-voltage system, and say that the strict focus is to harm people.

As for the vocational certificates included in the course, he said that there are currently several institutions that issue new energy auto repair vocational certification certificates, and the gold content is also acceptable. However, due to the large talent gap in the industry, the assessment of primary assessment at this stage is also relatively relaxed.

"Many vocational training agencies can apply for the primary certificate, the learning content is mainly theory-based, there are online and offline courses, if you choose online courses, the cost of registration, courseware, and examinations will not exceed 1,000 yuan, and some assessments, and even have two opportunities to retake the exam, and the pass rate is not low."

Master Yao said that the reason why many new energy vehicle short-term courses emphasize career assessment is to cut through the mentality of traditional auto mechanics who are eager to transform, and use the so-called career assessment as a gimmick for recruitment. It has also been proved that similar gimmick marketing has obvious results.

So, since the new energy vehicle short course is not suitable for blue-collar groups with transformation needs, can it help professionals who want to enter the new energy automobile industry, but do not involve core technology fields? Master Yao replied that it could be, but it was not necessary.

"As long as it does not involve core technology fields, many introductory knowledge of new energy vehicles can be found online." At the same time, he stressed that at present, e-commerce platforms even sell new energy vehicle introductory theory textbooks, genuine books, the price is only 40 or 50 yuan, easy to understand.

It can be seen that at present, there are a variety of short-term training courses in the new energy automobile industry, and there is a problem of high or low: compared with systematic off-the-job training courses, short-term training courses cannot cultivate practical blue-collar talents; For practitioners in non-core technical fields, the course content is obviously over-the-top and boring.

【Conclusion】

At present, a large number of short-term training in the industry is not so much to cultivate the shortage of talent, but to serve the needs of low-threshold occupations. Of course, there is a market where there is demand, and under the premise that the electrification of the automotive industry is unstoppable, all kinds of "shovel sellers" will only become more and more, and training is only the prelude.