Beijing Daily Client | Reporter Wang Jinyue
The Spring Festival film market is gradually entering a good situation, and surprises are constant. According to the real-time data of Lighthouse Professional Edition, as of 21:43 on January 25, the total box office (including pre-sales) of the 2023 Spring Festival (January 21 to January 27) exceeded the 5 billion yuan mark. Among them, "Manjiang Red" and "The Wandering Earth 2" produced by Beijing led the market with 1.72 billion yuan and 1.54 billion yuan respectively.
"Manjiang Hong" directed by Zhang Yimou is the most eye-catching. The film ranked second at the box office on the first day of its release, but on the third day of the Lunar New Year, it achieved a single-day box office reversal with 435 million yuan, and at the same time, it also surpassed "The Wandering Earth 2" at the total box office. On the fourth day of the Lunar New Year, the film hit a new high with a single-day box office of 475 million yuan, "reverse the fall" for two consecutive days, and performed bravely. "The Wandering Earth 2" directed by Guo Fan followed closely with excellent special effects and good word of mouth, and the box office performance was strong.
Several other films also have brilliant performances, "Bear Haunted, With Me "Bear Core", "Nameless", "Deep Sea" and "Exchange Life" have successfully exceeded 200 million yuan at the cumulative box office, especially "Bear Haunted, Bear Core" broke the first-day box office record of the Spring Festival cartoon held by the previous work of the series "Bear Haunted, Return to Earth", and the current cumulative box office is 500 million yuan. This is also the first time that the "Bear Haunted" series of big movies has entered the top three of the Spring Festival box office list, and is expected to hit the 1 billion yuan mark.
"Chinese Table Tennis: Absolute Counterattack", which was released on the third day of the new year, announced yesterday that it would be changed to February 17. The film was released in two days and has received a box office of 40.34 million yuan.
"This year's Spring Festival stall can be described as a hundred flowers, and the box office of the schedule is very likely to exceed last year." Chen Jin, a data analyst at Lighthouse Professional Edition, told reporters that the market performance of the Spring Festival file can be described as exciting, especially the box office on the third day of the Lunar New Year reported 1.124 billion yuan, exceeding the box office of 1.111 billion yuan on the second day of the New Year, achieving a reversal of the box office of the large market and igniting the "passion" of the market: "To have such good results, on the one hand, the impact of the epidemic is gradually eliminated, and there are 11,536 theaters with box office revenue on the first day of the New Year, and the number has recovered to 98% of the same period last year." More importantly, this year's Spring Festival movies generally have a good reputation, and the 6 films that have been scored by Taobao Ticket have exceeded 9.0 points, especially the scores of "The Wandering Earth 2" and "Manjiang Red" are as high as 9.7 points and 9.5 points, and the good reputation of word of mouth is the fundamental reason for the reversal of the broader market."