Today (November 10th), Genisis unveiled its global vision for a sustainable future based on an electrification strategy. Here's a highlight: Genisis unveils forward-looking brand goals for 2025, 2030 and 2035 to outline a sustainable future. It is worth mentioning that Genisis GV60 ushered in the Chinese debut, officially opening a new chapter of brand electrification. Below, let's learn more about the specific situation with "Car Circle".
From 2025, all series of pure electric models will be available
At the event, Genisis officially released its brand vision: from 2025, all new models of Genisis will be pure electric models; By 2030, Genisis will achieve 100% zero emissions; By 2035, Genisis will achieve net-zero carbon emissions from its brands.
At the same time, under the brand proposition of "Pure Heart", Genisis will focus on every detail of product experience, consumer experience and lifestyle experience, and build a sincere and long-lasting relationship with consumers by creating a comfortable and convenient worry-free experience. Specifically, Genisis makes consumers' car life more secure and worry-free through brand highlights throughout the product life cycle, including Genisis one-price commitment, dual-model configuration strategy, Genisis partner concept, Genisis pick-up and delivery service, and Genisis worry-free service plan.
Zhang Zaixun, Global Head of Geniss, said that as an important market leading the development of the global pure electric vehicle industry, it is of great significance to promote the sustainable development vision of Genisis here. With the release of new product experience, consumer experience and lifestyle experience, it will bring consumers more expectations and imagination.
GV60 made its domestic debut
In addition to unveiling a global vision for future sustainability based on the electrification strategy, the GV60, the first model based on the E-GMP pure electric platform, also made its domestic debut. The new car adopts the latest family design language, with a closed front face and the iconic split headlights, which look very recognizable. The front surround is equipped with a larger pentagonal heat vent, with fang-like side ventilation openings and a large front lip, the sporty feeling does not fall at all.
The side lines of the body are relatively simple, and the hidden door handles, chic wheels, and the shape of the back make the whole car more likable. The rear also adopts split taillights, which echo the style of the front face, and the rear surround presents a good sense of layering. It is worth mentioning that the addition of a large-sized tail spoiler version is a big plus, and such a configuration is very rare in its class.
Of course, not only Genisis GV60, Genisis pure electric G80 and Genisis pure electric GV70 also appeared on the same stage, which also means that Genisis product layout in China has expanded from three to six, further providing Chinese consumers with richer choices. Among them, as the first pure electric model of Genisis, Genisis pure electric G80 combines perfect design, luxurious and exquisite interior and surging performance. The Genisis pure electric GV70 emphasizes driving texture and dynamic performance.
According to data from the passenger car association, in October this year, the wholesale sales of new energy passenger vehicles reached 676,000 units, a year-on-year increase of 85%. In October, the wholesale penetration rate of NEV manufacturers was 30.8%, an increase of 12 percentage points year-on-year, and the Chinese market has become a frontier of new energy. Following the launch of the first batch of models in China last year, after just over a year, Genisis has once again released three new pure electric models in China, expanding the brand's product layout in China from three to six, which shows its importance to the Chinese market. Now, the debut of the GV60 in China has officially opened a new chapter in the brand's electrification, and it is expected to bring more surprises to consumers in the future.