Editor's note: On July 8, China's first tea fighting competition and 2022 China's top ten tea kings competition kicked off at The Lao She Tea House in Beijing. The four major competition areas in the southeast, southwest, and northwest launched the registration at the same time, and the associations of the major tea producing areas in the country actively launched, and the tea enterprises were eager to try, fight for tea, and fight for the tea king. The event will last until November, and now the Southern Rural Daily has launched a series of reports on the "China's Top Ten Tea Kings Participating in the Tea Enterprise Tour" to boost China's tea industry and make young people fall in love with Chinese tea. Here, there is the deep affection of Chinese tea people for the land, the careful care of Chinese tea people for the leaves of tea, and the efforts of Chinese tea people to explore the industry.
"If you have not drunk Chen Sheng's tea, or you want to know the Chen Sheng brand, then you can start with the 'Chen Sheng's ingenuity' tea." Ms. Li, the relevant person in charge of Menghai Chen Sheng Tea Industry Co., Ltd., told reporters that the company has signed up for China's first tea fighting competition and the 2022 China Top Ten Tea King Appraisal Activity, and the tea that participated in the competition is the newly created Chen Sheng brand benchmark product "Chen Sheng Ingenuity" Pu'er raw tea that began last year.
Ingenuity to create the "ceiling of the old Ban Zhang"
As one of the top ten well-known brands of Pu'er tea today, Chen Shenghao focuses on Dashu tea products, and the brand language of "Chen Shenghao, Dashu Tea Taste..." is well known to the industry.
Chen Shenghe, chairman of Menghai Chen Sheng Tea Industry Co., Ltd
Founded in 2007 by Chen Shenghe, chairman of Menghai Chen Sheng Tea Industry Co., Ltd. and a well-known Pu'er tea person, Chen Sheng is located in Menghai County, Xishuangbanna, Yunnan Province, the hometown of Pu'er Tea. In 2007, it is the most difficult year of the Pu'er tea market, Chen Shenghe believes that Pu'er tea is a tea that has been inherited for thousands of years, with a long history and deep roots, especially big tree tea, which has high taste value, good post-transformation ability and appreciation space, and will surely shine in the future. Therefore, he resolutely decided to build a factory in Menghai Land, with a clear banner to create a professional brand of big tree tea, Chen Sheng.
In 2008, led by the Menghai County Government, Chen Sheng signed a 30-year cooperation agreement with Lao Ban Zhang Village, opening a tripartite cooperative business model of "company + base + farmer". After the establishment of the cooperation strategy, Chen Shenghao began to control the quality of products from the source to ensure that every cake produced by Chen Sheng's old Ban Zhang products was genuine. And by the Brown Mountain Township Banzhang Villagers Committee Lao Ban Zhang Chen Sheng Base, Menghai Chen Sheng Tea Industry Co., Ltd., Xishuangbanna Lao Ban Zhang Tea Research Association three units jointly checked, after joint certification before being approved to leave the factory.
After more than ten years of development, Chen Sheng's old Ban Zhang, as the fist product of the brand, is now a star tea in the tea industry, and is also known as the "ceiling of the old Ban Zhang", which has become the industry's recognized standard for judging the old Ban Zhang tea.
Be confident about the teas in the competition
In this tea fighting competition, Chen Sheng did not choose Chen Sheng's old class chapter to participate. "Chen Sheng's old Ban Zhang products are loved by many tea people, and have enjoyed very high market popularity and won many awards, so this time we chose 'Chen Sheng's ingenuity' to participate." Ms. Li introduced that it carries forward the spirit of craftsmanship in the name of "ingenuity" and is one of the company's current focus on creating blockbuster benchmark products. The company will select 1 product every year to participate in the competition, and this time the choice of "Chen Sheng's ingenuity" is full of confidence!
Ms. Li further introduced that Chen Sheng defined a tea tree with an age of more than 100 years and a base diameter of 18 cm as a large tree tea. "Chen Sheng's ingenuity" selects the big tree tea in the core tea producing area of Brown Mountain that is about 300 years old as raw materials. Its taste is bitter and sweet, just like reading the taste of life, and it is one of the few thick bottom products in recent years. In the production process, we insist on "making tea with the concept of pharmaceuticals" and "the whole process does not land production", and have been sent to the Xishuangbanna State Quality Supervision Bureau for inspection, and have obtained a certificate of conformity, which is a green, healthy and quality drink.
"'Chen Sheng's ingenuity' is our chairman Mr. Chen Shenghe's masterpiece, condensing his 51 years of ingenuity and skill blended and developed, pouring into the painstaking efforts of Chen Sheng's brand, with high aroma, heavy taste, obvious sweetness, exquisite packaging design and other characteristics, it fits the positioning of the tea fighting competition 'let young people fall in love with Chinese tea', is a product that caters to young consumers." Therefore, we are holding the highest expectations and moving towards the goal of the top ten tea kings! Ms. Li said confidently.
【Planning】Yan Liang Hong Jiyu
【Coordinator】 Ye Simin Lin Jia
[Reporter] Ma Junwei
【Source】Southern Rural Daily South+