In the field of tea in China, there is a figure who has won widespread praise in the industry for his firm belief, unique vision and selfless dedication. He is Chen Shenghe, a generation of tea people who have been in the industry for nearly 50 years.
Chen Shenghe, a native of Shantou, Guangdong, born in April 1951, is an authoritative expert in the field of Pu'er tea in Yunnan.
Chen Shenghe
From his involvement in tea in Shantou, Guangdong in 1973, to his tea research and management in Shenzhen in 1986, to the founding of Chen Shenghao Tea Industry in 2006, every step he has deeply influenced the Chinese tea market.
1. In 2006, Chen Shenghao was founded, spending hundreds of millions of yuan
In the summer of 2006, Mr. Chen Shenghe led a team to travel thousands of kilometers and visit all the tea villages in southern Yunnan for in-depth investigation and research after more than a month.
After that, he invested nearly 100 million yuan in more than 150 mu of land in the Menghai area of Xishuangbanna, and invested in tea garden construction and tea production for four years.
Chen Shenghe put into construction the Chen Sheng Tea Factory
Mr. Chan's love for tea stems from a deep understanding of nature and life. He firmly believes that only by deeply understanding the essence of tea can we truly convey the charm of tea.
Therefore, he visited all the tea villages in southern Yunnan to investigate and investigate, personally planted, researched and made tea, and built Chen Sheng Tea Industry into an ecological and environmentally friendly enterprise praised by experts as "looking like a park from afar, and a garden up close". His efforts have not only been recognized by the industry, but also allowed more people to appreciate the beauty of tea.
Chen Shenghe tasted Pu'er tea on various mountains
2. In 2008, the 30-year product route of the old banzhang was established
In 2008, with his extraordinary courage and deep care for the historical and natural heritage of ancient tea plants, Mr. Chen Shenghe signed a 30-year offtake and underwriting agreement with Lao Ban Zhang Village with an annual investment of 20 million yuan.
This action not only stood out in the market environment at the trough of Pu'er tea at that time, but also created a strong joint model of "enterprise + farmer", laying the foundation for the development of Yunnan's high-quality Pu'er tea brand.
Chen Sheng old Ban Zhang tea base
Through years of cooperation, the Pu'er tea brand in Laoban Zhang Village has been promoted at hundreds of expositions at home and abroad, and its reputation is far and wide, and the supply exceeds the demand. Tourists come in an endless stream during the tea season.
Mr. Chen Shenghe not only pays attention to the quality of tea, but also the culture and emotions behind it. In 2008, Mr. Chen Shenghe donated 1 million yuan to build an eight-kilometer convenient road leading to the outside world in Changlao Ban Zhang Village to help local residents improve their living conditions.
His selfless dedication has won the gratitude and respect of the entire village. They "tied the line" to Mr. Chen Shenghe with the highest honor and blessing of the Hani people, expressing their deep respect for him.
3. Hold high the banner of Yiwu ancient tree tea and undertake the purchase of the old house of the original site of Yiwu Fuyuanchang
At the beginning of Chen Sheng's establishment in 2006, Chen Shenghe acquired a tea estate that began in the early years of Guangxu, located in the original site of Fuyuanchang, Yiwu, and carried out large-scale expansion and repair projects.
Chen Sheng Yiwu tea base
In 2013, the barrel of Fuyuanchang round tea left over from this tea estate that began in the early years of Guangxu, Fuyuanchang Tea House, hit an amazingly high price in the market, up to 10.35 million yuan, which undoubtedly made people re-examine the value and influence of traditional tea.
Chen Shenghe Fuyuanchang brand
4. Tea leaves are not produced on the ground, the cleanest Pu'er tea in Yunnan
Since its inception, Chen Shenghe's Chen Sheng tea brand has been committed to promoting the development of the Pu'er tea industry and the poverty alleviation of tea farmers. In the process of promoting the national rural revitalization strategy, Chen Shenghao provided hundreds of millions of yuan of financial support for tea farmers in tea areas in the way of industry-led and enterprise-driven, which widely promoted tea farmers to get rid of poverty and become rich.
In Mr. Chen Shenghe's heart, making the best Pu'er tea brand in China is his eternal pursuit. He firmly believes that only high-quality tea can win the hearts of consumers.
Chen Sheng Nannuoshan tea base
Therefore, through the establishment of four major bases, Chen Shenghe built a high-standard tea primary production branch factory in famous mountain high-quality tea producing areas such as Laoban Zhang Village of Brown Mountain, Banpo Village of Nannuo Mountain, Yiwu Fuyuanchang and Dongmangang Village of Lincang Bang, and implemented the hygiene standard of tea from picking, primary production and processing, and drying without landing.
Chen Shenghe's tea clean production workshop concept
At the same time, it ensures the stability of the quality and source of the raw materials of Dashu tea. His strict requirements and persistent pursuit of quality have made Chen Sheng Tea Industry's products highly sought after by consumers at home and abroad.
Epilogue:
Mr. Chen Shenghe not only has a wide influence in China, but his ideas and ideas have also influenced the international community. Whether lecturing at Han Seo University in South Korea or speaking at domestic and foreign forums in Hong Kong, Taiwan, Singapore, Malaysia and other countries, he strongly advocates the new consumption concept of "drinking Pu'er new tea is enjoyment, and collecting Pu'er tea is just fun". His ideas led to a new trend in tea consumption and enhanced the international status of Chinese tea.
Mr. Chen Shenghe
Chen Shenghe
Executive Vice President of Yunnan Pu'er Tea Association
President of Xishuangbanna Old Ban Zhang Tea Research Association
Chairman of Yunnan Menghai Chen Sheng Tea Industry Co., Ltd
"Tea Expert Award" issued by the Organizing Committee of the First ASEAN Tea Culture Expo in 2006
2008 Chinese Patriotic Talents Serving the Motherland Activities Organizing Committee "National Advanced Patriotic Entrepreneur"
2012 Kunming National Tea Culture Promotion Association "Promoting Tea Culture and Promoting the Development of Tea Industry Contribution Award"
2014 "Menghai County Model Worker"
2014 Western China Tea Industry Joint Conference "Special Contribution Award for the Development of Tea Industry in Western China"
In 2015, he was awarded the honorary title of "Excellent Private Entrepreneur of Yunnan Province"