Let's talk about the history of China's e-commerce!
In the 1990s, Jack Ma founded Alibaba in Hangzhou. After more than 20 years of development, Alibaba has formed a strong ecological closed loop in the field of e-commerce, and its core products include Taobao, Tmall, Ant Financial, Alibaba Cloud, 1688, AliExpress, Cainiao Network, etc.
Also in the 1990s, Liu Qiangdong founded JD.com in Beijing. JD.com has realized the differentiated operation of e-commerce through self-built logistics. Subsequently, he married Tencent under the guidance of Hillhouse, developed rapidly and has a solid foundation, and now Jingdong Mall has become a well-known B2C platform in China.
In 2015, Huang Zheng founded Pinduoduo in Shanghai. Pinduoduo started from the group mode (fruit), and then soared with the help of Tencent (WeChat). At present, Pinduoduo is already the largest e-commerce platform in China in terms of the number of users.
Although there are still e-commerce platforms such as Vipshop, Suning Tesco and Xiaohongshu in the current e-commerce market, Ali Jingdong Pinduoduo can be said to be the three giants of China's e-commerce industry.
Data show that Ali, JD.com and Pinduoduo are divided into three parts of the world, occupying the vast majority of e-commerce shares. The three giants occupy 89.4% of the market share, forming a pattern of oligopolistic competition.
So the question is, before JD Pinduoduo, Suning, led by Zhang Jindong, was expected to become one of China's e-commerce giants, how did Suning Tesco miss this major opportunity? Let's take a quick look at it!
At the moment when the Internet is integrated online and offline, Suning's home appliance business capabilities and offline resources accumulated over the years still have a competitive advantage.
But to everyone's surprise, Suning had a good hand of cards in his hand that year. Since 2014, Suning Tesco has lost money year after year, and Suning has also sold assets every year to survive.
Judging from Suning's latest financial report, Suning once again lost more than 40 billion yuan. Suning's advantages offline can be said to be in the face of the historical trend.
Continuous losses not only put Suning under pressure, but also caused heavy losses to Suning's small and medium-sized investors, in order to maintain the listing status of Suning Tesco, Suning has only done one thing in recent years, that is, to continuously sell assets.
In 2014, Suning Tesco sold 11 stores and achieved non-operating income of 2.381 billion yuan.
In 2015, Suning Tesco sold 14 stores and sold PPTV, achieving non-operating income of 2.785 billion yuan.
In 2016, Suning Tesco sold 6 warehousing supply chains and subsidiaries, achieving non-operating income of 1.81 billion yuan.
In 2017, Suning Tesco began to sell Alibaba shares, realizing an investment income of 4.1 billion yuan.
In 2018, Suning Tesco liquidated all the remaining Alibaba shares, realizing an investment income of 11.3 billion yuan.
Chun Gongzi said before that the reason why Suning has fallen to this point is largely because Suning blindly diversifies its development, thus ignoring its main business of retail.
Over the years, Suning has invested in pptv, invested in Unicom, invested in Wanda, bought Wanda Department Store, buyer Lefu, opened Suning's small shop, and Suning invested everywhere, which eventually caused a shortage of funds.
So the final question comes, Suning Tesco backed by Suning, when Suning peaked, there were more than 3,000 stores in the country, Suning Tesco can completely rely on the advantages of offline and offline integration, so as to become a brilliant e-commerce company, but why did Suning Tesco not be able to do it?
In fact, it is not difficult to figure out this problem! Ali's Tmall and Taobao are online malls, to put it bluntly, Ali is to create a Wanda Plaza online, Ali with its own fame, let a large number of sellers to ali e-commerce platform to open stores and operate.
Jingdong is an online supermarket, which used to be mainly electrical appliances, and later extended to department stores, books, and supermarkets, basically self-operated, with some rented areas. JD.com's biggest advantage is fast delivery.
Pinduoduo is an online small commodity market, starting at a low price and developing rapidly in the form of a group for social group buying. The biggest advantage of Pinduoduo is low price, low price, or low price!
So what are the advantages of Suning Tesco? Sorry, Suning Tesco has been engaged in so many years, Chun Gongzi has not been able to figure out where the advantages of Suning Tesco are today!
Compared with Jingdong, Suning's delivery speed is not as fast as Jingdong, in terms of product price, Pinduoduo has more advantages than Suning, and in terms of platform resources, Suning cannot be compared with Ali.
Therefore, Chun Gongzi believes that Suning is a company that has been ignored by e-commerce. Because Suning wasted too much time in the field of e-commerce, it also led to the weak development of Suning's main business in recent years.
All in all, Suning has blindly diversified before, buried too many thunder, e-commerce has not tossed up, and offline has not completely dominated. For now, Suning still needs time to reverse the decline!