I believe that many people are shopping online, and there are more shopping platforms now. Among them, Pinduoduo was once the dark horse of China's e-commerce, but it was suddenly evaporated by its market value, what is going on?
When Pinduoduo just emerged, it mainly relied on the strategy of small profits and quick turnover, in order to provide consumers with more affordable goods. Consumers will also be able to shop according to the prices of major platforms, and eventually consumers will also choose Pinduoduo to shop, mainly because of the cheap price.
Online shopping is becoming more and more developed
On Pinduoduo's platform, after consumers choose the right product, they will buy it with their friends, and the final price is also very affordable. It's like a five-yuan commodity, after a friend's order, it may only cost three yuan. Because of this approach, many people like to shop on Pinduoduo.
And Pinduoduo's profit model is also very simple, that is, to make money by charging commissions from merchants. After all, Pinduoduo provides a channel for many merchants to display their products and attract users, and it also provides users with a platform to discover products and enjoy discounts.
However, since the listing of Pinduoduo, users have indeed enjoyed many discounts at the beginning. Moreover, it is relatively simple for merchants to sell goods on Pinduoduo, and compared with the complicated process of Taobao, it also allows merchants to enjoy certain benefits.
Coupled with Pinduoduo's unique way of joining a group, through the introduction of users, you can get subsidies from the platform, so that more people can get in touch with Pinduoduo, an online shopping platform. It also mobilizes users in third- and fourth-tier cities, which are difficult for Taobao and JD.com to reach.
Moreover, by incentivizing high-quality consumption and promoting supply, Pinduoduo has contributed to the mutual benefit and win-win situation between the platform, consumers, merchants and farmers. The influence of promoting social consumption and promoting the high-quality development of agricultural products has been increasing.
Pinduoduo did receive a lot of praise at the beginning, but with the development of Pinduoduo, many people love and hate Pinduoduo as a platform, what is the reason.
Why was Pinduoduo scolded
Compared with Taobao, JD.com, etc. Pinduoduo has a lot of advantages in price, plus the route taken by Pinduoduo is a way of small profits and quick turnover, and there are many businesses that let consumers spend in groups. In other words, let consumers bring the people around them to consume together.
For merchants, many consumers want a refund is a nightmare. After all, the situation that will occur in online shopping is uncertain, and the situation of mismatch or loss of goods occurs from time to time.
At this time, when the consumer receives the goods, he or she chooses to refund only the goods, which is equivalent to getting a product without spending money. The losses caused are all borne by the merchant.
Although this method is very beneficial to consumers, the purpose is to ensure that the quality of the goods sold by the merchant can be guaranteed. Even if the merchant has improved, there will still be many consumers who come to prostitute the merchant's products, and many people will find loopholes to make money.
And for consumers, Pinduoduo is also boring. Consumers who want to buy goods for cheaper times will frequently seek the help of friends, and some of them will not install Pinduoduo. But the other party's request is not easy to refuse, and there is no choice but to re-download Pinduoduo.
But this situation has happened countless times for the first time, and over time it will make the other party feel bored. In addition, the Pinduoduo platform will often launch free red envelope activities, and at this time, consumers who want to prostitute for nothing will endlessly trouble friends to help, which is also the reason why Pinduoduo has lost a large number of users.
I believe that many people's impression of Pinduoduo is "a knife". After all, with the help of friends, you can get more discounts, and consumers have mobilized countless relatives and friends to bargain. At the beginning, the discount was very large, but in the later stage, it was a bit difficult to accept.
Although the price can be "cut" to 99.9%, the last 0.1% has never been successfully "cut". No matter how many people are called, it will not succeed, which has caused many consumers to get out of the pit.
There was an anchor who hoped that the audience could get a mobile phone for free on the Pinduoduo platform during the live broadcast. But more than 60,000 people can't even "cut" a mobile phone worth 2099. Although it was officially confirmed by Pinduoduo to be a false situation in the end, it can also be seen from the side how difficult it is to participate in Pinduoduo's "order cutting" activity.
Although it is very difficult to "bargain" in the process, of course, there are people who can get the reflected amount and free goods. But after all, it is a minority, and the success of it has indirectly offended many people.
Many people have the fear of being dominated by group messaging Pinduoduo bargaining, and the most fearful thing is a sudden greeting from a friend who has not been in touch for a long time. After chatting for a few words, he began to say his true purpose, which was to help Pinduoduo "cut" himself.
In such a situation, many people will help out of affection, once or twice once in a while. The most feared thing is to come once every three or five times, if you don't help, you will be said to be stingy, and if you help, it will be troublesome for a long time.
This situation also indirectly created a gap in the friendship between the two, and many people will think that the platform of Pinduoduo is "harmful". And for bargaining, the strength of new users will be greater, and some people can't stand the persuasion of the other party if they don't want to help, and they will be disturbed once in a short time.
It doesn't matter if the user downloads Pinduoduo to help, some people think that it is not a big deal to help "cut" a knife. The most headache is a large list of messages, and there are also people who set up a group chat, and there are countless messages every day, which makes people very irritated.
And Pinduoduo seems to be a platform that has been active on major platforms, and when you watch videos or browse information on the web, you will inexplicably download Pinduoduo.
Pinduoduo's market value has evaporated by hundreds of millions
The reason why users cannot be retained is because Pinduoduo is not strictly supervised, although Pinduoduo has many products. And there are many daily necessities, if consumers do not get the desired products after payment, the process of wanting to return and refund is very cumbersome, which affects the user's experience.
Since the beginning of April, Pinduoduo's valuation has shown a downward trend, and by April 11, its share price had fallen to $118.46 per share, a decrease of 2%.
In the face of Pinduoduo's stock price falling, the online discussion is also extremely intense. Many people have expressed their dissatisfaction with Pinduoduo on the Internet, and the most disgusting thing is that many software has Pinduoduo ads, and if you are not careful, you will download Pinduoduo directly.
Later, with the fire of Pinduoduo, many merchants did not care about product control, and Pinduoduo's reputation in the market declined seriously. Many netizens think that this is Pinduoduo's own doing.
In addition, Pinduoduo has gone from a fake scandal to a user privacy leak, and finally an infringement exposure, which has also made Pinduoduo a platform that has made a series of incidents, which have seriously damaged the trust of users. The evaporation of Pinduoduo's market value is also a consequence of the collapse of long-term trust.
Although the rapid decline in Pinduoduo's market value has attracted widespread attention, this is not the end of the platform. Instead, we should correct the problems they have generated, the foundation of any shopping platform is not only high-quality merchants, but also a huge number of users as the basis, if users think that the platform has troubled them, the final result is only to be abandoned.
After all, many friends don't like Pinduoduo's "slash" model, although this model can indeed attract a lot of new users, but helping friends "cut a knife" every day also makes many people disgusted. For this method, it should be changed to a different mode to make users better acceptable.
The success of Pinduoduo before is indeed surprising, and there are many reasons for the evaporation of market value, and I hope that Pinduoduo can find problems and solve them in time, so that users can have a better shopping experience.
The success of the e-commerce industry has always been inseparable from continuous innovation and the trust of users, in the e-commerce industry only by constantly adapting to the changes in the market, improving their own technical level, and adding quality and quantity of products and services, in order to win the favor of users.
Source:
Sina Finance: https://baijiahao.baidu.com/s?id=1794128892922567399&wfr=spider&for=pc
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