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Text / Small Thoughts
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"German ice white this is made by the mother of ice wine, Riesling, what kind of grape riesling can be checked on the Internet."
"It's really icy white, naturally brewed, and only seven years in ten years can be brewed."
The above promotional words come from the live broadcast room of Douyin", which currently has 360,000 fans and sales of 4.8058 million in the past 30 days, and is certified as Zhejiang Yipin Tianxia International Trade Co., Ltd.
On June 13, the liquor sold in the live broadcast room, "[Yipin] Central River Valley Ice White", was advertised as German ice wine, brewed by the mother of ice wine, Riesling.
However, the pie found that the ice wine production place sold in the live broadcast room was marked as Chinese mainland, and the production base was Zhejiang, which was an authentic Chinese wine, not an imported product, and not a German ice wine.
In addition, the "Riesling" declared in the live broadcast room refers specifically to a grape that is abundant in Germany, mainly used to produce wine. Because Riesling is very picky about where it is planted, and needs plenty of sunshine and cool climates without being too warm, China only grows a large number of Riesling grapes in the Ili River Valley.
According to the inquiry, the implementation standard of this wine packaging label is GB/T15037, which is the standard of wine. The implementation standard of ice wine is GB/T25504. Due to different implementation standards, this wine cannot be called ice wine at all, but ordinary wine.
With the goods pie further found that the product detail page of the Douyin small shop "[Yipin] Central River Valley Ice White" showed that the production enterprise of this wine was Bairui Supply Chain Co., Ltd., and the company address was Muping District, Yantai City.
According to the production license number indicated on the product packaging, The belt also inquired that the production address of the wine was Muping District, Yantai City, and it was not imported from Germany.
With the goods pie noted that many netizens complained that the product is not ice white wine. However, in the douyin live broadcast room, the merchant constantly emphasized the characteristics of the product ice wine, and even advertised it as a German import.
According to the implementation standards, this wine can not be called ice wine, let alone imported from Germany. Legal professionals learned that the merchant's statement was suspected of false publicity.
In May this year, Douyin changed the rules of false publicity to clarify the false publicity behavior and penalties. Once the rules are violated, the circumstances are minor only the product is banned, and the illegal points are accumulated while the serious circumstances are blocked, and the merchant violates the rules many times and has not rectified it, the platform has the right to restrict the store from publishing the goods.
At present, the product has sold 16,000 pieces in its Douyin small store, and according to the price of 298 yuan / box, the cumulative price of the product has reached 4.768 million.
In recent years, the live e-commerce industry has issued a series of laws and regulations and policy opinions. At present, a series of laws and regulations have been formed, such as the E-commerce Law, the Measures for the Supervision and Administration of Online Transactions, and the Measures for the Administration of Online Live Broadcasting Marketing (for Trial Implementation).
However, due to the fact that in the actual supervision, there is a big gap between the punishment and supervision of violations compared with the revenue, resulting in some illegal live streaming with goods from time to time.
The essence of business is the exchange of integrity, and the goods party here advises the anchors not to open their mouths.