The soup is golden and full of fragrance, and the little phoenix old hen fills the soup bun

author：Red Meal Intelligent Manufacturing Bureau 2022-05-14 18:36:00

Red Meal Intelligence Bureau #Original Editor #

Little Phoenix old hen poured soup buns

via: A natural symbol

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The soup is golden and full of fragrance, and the little phoenix old hen fills the soup bun

Project Background.

Xiaohuangzi brand is mainly based on chicken soup, with chicken soup to cut in, chicken soup soup bun as the core product, followed by extended series of products: old hen stew soup, chicken soup rice noodles, chicken soup rice, chicken soup noodles and so on. Meet the multi-time dining scene and provide high-quality fast food that is just needed. The upgrading and iteration of traditional fast food is getting faster and faster, and has entered the stage of characteristic development, and at present, Chinese fast food catering is gradually developing from the primary competition stage to diversification, chaining and branding.

Brand Thinking.

Establish the position and impression of Xiao Huangzi in the minds of consumers

(1) Put forward corporate values

(2) There is a positioning advantage in the local market

(3) Product interest points and brand interest points

Brand Strategy.

Choose a good chicken and boil a good soup Good chicken soup can make a top soup bag

Product benefit points: an old hen, ten cages of soup buns (the product is clearly expressed and connected with the positioning)

Xiao Huang's mission: the hen becomes a phoenix and takes off in the national market

Brand interest point: Fei Huang Tengda

Products are used for exchange, brands are used to communicate, and we must communicate with our consumer groups.

The soup is golden and full of fragrance, and the little phoenix old hen fills the soup bun

Read on

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