The Rapper circle, which has always been higher than the sky and full of personality, has found a new position that does not accept defeat: with a baby. As rap fighters ushered in new lives one by one, they once dreamed of fighting swords to go to the end of the world, but they competed to become "daddies". Ouyang Jing MC Jin Weibo contains more than the amount of "child", Zhang Zhenyue called his son Xiaogu Mu "MaJi in the past life", rapper with baby related topics rushed to the hot search many times. Taking the baby to create together, singing Hiphop with the baby, in the eyes of rappers, with the baby is also quite a cool thing.
This year's Mother's Day is coming, with the baby frequently out of the circle of the new dad, rapper Bridge also released a self-created rap on the Douyin platform, with the baby video as a "better Mother's Day gift", "with the baby is also the father's obligation, it is time to show the real technology, all this is very relaxed, put love in the heart, before the mother goes home to empty the shopping cart." "The combination of rhythmic magic BGM and funny baby pictures instantly set off a wave of wind on social platforms. Two days after the video was launched, the number of views of the topic page related to TikTok #Better Mother's Day Gifts has exceeded 30 million.
"I said I was going to be a responsible, responsible dad, and it was cool to teach him music and grow up with him." As one of the representatives of the Rapper circle hardcore baby, Brigitte Bridge said of the inspiration for this video, "I hope to protect the dearest mom with the baby, the dad with the baby, the mom happy, maybe #better Mother's Day gift#." ”
New Generation New Ideas This year's dad is no longer a "pig teammate"
The "Daddy with Baby" boom set off by the Rapper circle not only caught fire out of the circle, but also triggered a heated discussion among netizens about whether "Daddy with Baby is a better Mother's Day gift". Netizens commented: "It doesn't matter if you bring it well or badly, as long as your father brings your baby, your mother will be very happy."
Post-90s parents have accounted for 60% of the population of childbearing age and have become the unquestioned main force. A new generation of parents has a new concept of parenting, "with a baby regardless of parents" and "parenting is the business of the whole family" is becoming the consensus of more people.
According to the survey of iResearch data, in 2021, in addition to sleeping time, 43.8% of bao dads who accompany their babies for more than 5 hours a day will account for 43.8%. In addition to regular actions such as feeding and playing, dads are also involved in a variety of parenting affairs such as storytelling, changing diapers, tutoring homework, etc. Dads are no longer "pig teammates", and in the past, "male and female protagonists" and "taking a baby is a mother's thing" These parenting labels have become more and more inappropriate for a new generation of parents.
Babycare promotes the de-gendering of mother and baby products
It is not only the inherent concept of parenting that needs to be changed, but also the label of "taking a baby is a mother's business" is also reflected in the design of maternal and infant products. For example, bags with babies are called "mommy bags", which are designed according to women's figures and aesthetics. For example, most of the mother and baby rooms are stopped by men, and if you want to change a diaper, you must put on the mother. Many cleaning products will write "Protect Mom's Hands"... Perhaps these designs were originally designed to care for the mother, but to some extent strengthen the social label of "parenting is the mother's business".
As the leading brand in the mother and baby industry, Babycare launched the "Daddy with Baby" action on Mother's Day this year, hoping to start from the needs of a new generation of parents, break the unreasonable, and "redesign for love".
Starting from Mother's Day, Babycare will continue to build and land 100 mobile mother and baby rooms across the country. The mother-and-baby room has become a nursery room, but behind the word difference is a big change. Compared with the traditional mother and baby room, the mobile nursery room is more private and can be accessed by fathers with children. At the same time, the brand is also promoting the upgrading and renaming of other Babycare mother and baby rooms. In addition, Babycare also redesigned the "Mommy Bag", tearing off the obvious gender label, according to the body type, use habits, aesthetic needs, etc., launched the "baby walking bag" that parents can use, as well as a baby carrier that is more in line with the size of the father, and a building block table that can better bear the weight of the father. Through the "de-genderization" of maternal and infant products, we will help build a child-friendly society. "We've redesigned not just the product, but also the new generation's parenting philosophy and approach." Babycare's chief brand officer said.