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Le Ti controlled the promotion of 3 functional drinks, and the new version of the "Dietary Guidelines for Chinese Residents" was released | Precise observation

author:The key to great health

New products in the market:

1. WonderLab launches new collagen nutrition meal replacement shake

2. Music body control pushes 3 functional drinks in a row

3. Ovaterra introduces prenatal supplements

4. Vieve launches a new line of vegan protein water

Latest ingredients:

5. DSM expands life's omega-3 range to advocate for marine ecosystems

6. Lacprodan ® BLG-100 was approved by (EU) 2015/2283

7. The European Food Safety Authority recognizes the safety of β-lactoglobulin

8. Van Drunen Farms launches purslane powder

Industry News:

9. A new version of the Dietary Guidelines for Chinese Residents will be released

New products in the market

1. WonderLab launches new collagen nutrition meal replacement shake

Le Ti controlled the promotion of 3 functional drinks, and the new version of the "Dietary Guidelines for Chinese Residents" was released | Precise observation

Image source: WonderLab official

On April 20th, WonderLab launched a new collagen nutrition meal replacement shake, selecting Fonterra milk protein MPC70 with whey protein WPC80 imported from Germany and selected non-GMO soy protein isolate SPI90 3-heavy high-quality protein, each bottle contains 25g of protein, and the feeling of fullness is longer.

Specially added 5000mg of Gelita patented ingredient collagen, all-round support of the skin; the use of maltitol, steviol glycosides instead of sucrose addition, the overall sweetness reduction of about 1/3; each bottle of more than 10g of dietary fiber, large and small fruit grains added richer taste.

There are 6 flavors of papaya light milk, full bottle of golden pineapple, raspberry pomegranate flavor, mandarin yellow peach milk flavor, sweet grape, avocado raw coconut, Tmall flagship store activity price 75g * 6 bottles / 159 yuan.

News source: WonderLab official

2. Music body control pushes 3 functional drinks in a row

Le Ti Control, which focuses on high-dietary fiber food, has recently pushed three functional drinks, namely electrolyte water, taurine vitamin drinks, and dietary fiber lactic acid bacteria, intending to find the second growth curve.

Le Ti controlled the promotion of 3 functional drinks, and the new version of the "Dietary Guidelines for Chinese Residents" was released | Precise observation

Image source: Le Sports Control flagship store

Electrolyte drink for sea salt grapefruit flavor, the addition of potassium, sodium, magnesium, zinc and other to maintain the body's electrolyte balance, each bottle of 550mL electrolyte content is not less than 400mg; dietary fiber content of 8.25g, but also contains niacin, vitamin B6 two major components, supplement energy metabolism loss, help protein metabolism and utilization. The Tmall flagship store is priced at 15 bottles /piece/79.9 yuan.

Le Ti controlled the promotion of 3 functional drinks, and the new version of the "Dietary Guidelines for Chinese Residents" was released | Precise observation

Image source: Le Sports Control flagship store

Energy aerated taurine vitamin drink is a gas-containing beverage, each bottle of 500mL taurine content is not less than 200mg, dietary fiber content of 7.5g, while 0 sugar 0 fat low calorie, with tropical fruits and miscellaneous fruit flavor to create the front, middle and back 3 flavor tones, rich taste, smooth and enjoyable. The Tmall flagship store is priced at 15 bottles /piece/79.9 yuan.

Le Ti controlled the promotion of 3 functional drinks, and the new version of the "Dietary Guidelines for Chinese Residents" was released | Precise observation

Image source: Le Sports Control flagship store

Milk Fun High Dietary Fiber Lactic Acid Bacteria Soda selects imported heat-sealed Lactobacillus plantarum LM-1004, regulates the flora; 0 sugar and 0 fat, each bottle of 500mL contains 15g of dietary fiber, meeting the daily needs of the human body about 60%, only 29KJ per 100mL of calories, the packaging style is fresh and cute, and the Tmall flagship store is priced at 15 bottles / piece / 95.9 yuan.

News source: Foodaily Daily Food

3. Ovaterra introduces prenatal supplements

Le Ti controlled the promotion of 3 functional drinks, and the new version of the "Dietary Guidelines for Chinese Residents" was released | Precise observation

Image source: nutritioninsight

Ovaterra is introducing two prenatal vitamins designed for prenatal, mid-pregnancy and post-pregnancy. Launched in capsule form, these supplements are a new prenatal supplement specifically for women aged 35 to 39. According to the introduction, advanced Prenatal supplements contain 24 different vitamins and minerals, including a daily dose of choline 550 mg.

News source: nutritioninsight

4. Vieve launches a new line of vegan protein water

Le Ti controlled the promotion of 3 functional drinks, and the new version of the "Dietary Guidelines for Chinese Residents" was released | Precise observation

Image source: foodbev

British-inspired protein water brand Vieve has expanded its portfolio with a new range of vegan protein waters. Vegan beverages contain 10 grams of protein, zero sugar, and 50 calories per bottle. The collection comes in two flavors: Wild Cherry & Peach and Orange.

Rafael Rozenson, founder of Vieve, said: "The UK's protein products market has grown significantly over the past decade, from around £50 million to over £1 billion today, and we believe that as we bring a whole new segment, there is plenty of room for growth for consumers entering the market who are tired of traditional powders, beverages and shakes. ”

News source: Foodbev

Latest Raw Materials

5. DSM expands life's omega-3 range to advocate for marine ecosystems

Le Ti controlled the promotion of 3 functional drinks, and the new version of the "Dietary Guidelines for Chinese Residents" was released | Precise observation

Image source: nutritioninsight

DSM will expand the range of marine-friendly algae-derived ingredients, including two forms of life's omega-3. It is reported that this move will not only provide a plant-based omega-3 solution, but also dominate the market for fish oil-derived alternatives.

In addition, the move will raise concerns about overfishing and the abuse of oceans and water resources, reducing the impact on marine ecosystems. It is understood that the series provides formulations for specific markets, and its ecological and supply chain integrity is sustainable.

Both forms of omega-3 include life's Omega O1030DS and life's Omega Ultra. Among them, the former is an omega-3 supplement that provides EPA and DHA in a single source, while the latter is an existent form of the company's algae omega-3.

News sources: Nutritioninsight, Food Research Fund FTA

6. Lacprodan ® BLG-100 was approved (EU) 2015/2283

Le Ti controlled the promotion of 3 functional drinks, and the new version of the "Dietary Guidelines for Chinese Residents" was released | Precise observation

Source: arla-foods-ingredients

Arla Foods Ingredients recently announced that its new food application of Lacprodan BLG-100, the ingredient β lactoglobulin, has received positive reviews from EFSA (European Food Safety Authority).

According to the EFSA, the ingredient is safe and suitable for use in FOOD in the European Union, and the results of the investigation have now been submitted to the European Commission, which is expected to be formally authorized by the end of the year. When authorized, the ingredient can be used in food categories such as health food, sports nutrition, and special medical uses.

Arla Foods Ingredients says Lacprodan BLG-100 has 45 percent more leucine than commercially available whey protein isolates. It also provides 26% more essential amino acids and 40% more BCAAs than commercially available whey protein. In addition, the product is also suitable for the field of medical nutrition, not only to minimize the loss of muscle mass, but also to maintain the body's ability to move.

News source: arla-foods-ingredients

7. The European Food Safety Authority recognizes the safety of β-lactoglobulin

Le Ti controlled the promotion of 3 functional drinks, and the new version of the "Dietary Guidelines for Chinese Residents" was released | Precise observation

Source: Haotu Food Network

Recently, according to the European Food Safety Authority (EFSA), the EU Nutrition, Novel Foods and Food Allergens (NDA) research team issued scientific opinions on the safety of β-lactoglobulin as a new type of food.

The β lactoglobulin in this EU review is derived from whey, and the content of β-lactoglobulin in the product is more than 90%. The applicant proposes to use β-lactoglobulin for beverages, dairy products (beverages, yogurt and spoon-shaped dairy products), vegetable juices, food, especially sports nutrition and foods for special medical purposes (FSMP), with content ranging from 6 g/100 ml to 35 g/serving.

After evaluation, the panel concluded that β-lactoglobulin as a novel food is safe at the proposed use and level of use.

News source: Haotu Food Network

8. Van Drunen Farms launches purslane powder

Purslane is a leafy succulent that is commonly used in Mediterranean cuisine. It is a source of high-quality vitamins, minerals and plant extracts, rich in nutrients, and contains 9 times more omega-3 fatty acids than spinach.

In addition, the product has a mild to slightly bitter, intense flavor in powder form. Suitable for green drinks, smoothies and meal replacements, superfood blends and functional foods.

News sources: Foodbusinessnews, Food Research Fund FTA

Industry news

9. A new version of the Dietary Guidelines for Chinese Residents will be released

Le Ti controlled the promotion of 3 functional drinks, and the new version of the "Dietary Guidelines for Chinese Residents" was released | Precise observation

Source: Chinese Nutrition Society

Under the guidance and care of the National Health Commission, after full investigation of the changes in the dietary structure and nutritional health status of mainland residents in recent years, based on the principles of nutrition science and the latest scientific evidence, combined with the relevant requirements of the current normalization of epidemic prevention and control and the prevention and control of catering waste, the "Research Report on Dietary Guidelines for Chinese Residents" was formed, and on this basis, the revision of the "Dietary Guidelines for Chinese Residents" was successfully promoted.

The Dietary Guidelines for Chinese Residents (2022) consists of three parts: a general dietary guideline for people over 2 years old, a dietary guideline for specific groups, a balanced dietary pattern and a dietary guideline, and includes a general dietary guideline for people over 2 years old and 9 guidelines for specific groups.

The new version of the Dietary Guidelines for Chinese Residents will be released on 26 April 2022 and will be promoted throughout the year, using opportunities such as The 2022 National Nutrition Week.

News source: Chinese Nutrition Society

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