In the blink of an eye has come to the May Day holiday, although the weather has warmed, but the domestic mobile phone market has entered a small winter, according to the data released by IDC, in the first quarter of 2022, China's smartphone market shipments of about 74.2 million units, down 14.1% year-on-year, the top five manufacturers, in addition to glory, are negative growth, in other camps of the part of the manufacturers as a whole also showed a sharp decline. For each manufacturer, the pressure of the next few quarters is not small, and it is necessary to adjust the relevant strategies in time and actively respond. In May, there will still be many new machines on the scene, including flagships, but also some of the main cost-effective high-end products, the following will take you to understand first.
iQOO Neo6 SE—May 6
The first is the iQOO Neo6 SE, which will debut the day after the May Day holiday, which is mainly cost-effective. It is understood that iQOO Neo6 SE will be equipped with a 6.62-inch perforated screen, equipped with a Samsung E4 luminescent material OLED screen, local peak brightness up to 1300nit, 120Hz refresh rate, and with Neo6 to support 1200Hz instantaneous touch sampling rate, it will support "Glory of the King", "Peace Elite", "Crossfire Mobile Game", "Call of Duty Mobile Game" and "Original God" A total of 5 popular games.

In terms of core configuration, it uses the Snapdragon 870 processor that has been polished for a long time, and the official data shows that the average frame rate of playing "Glory of the King" for 1 hour under high-definition picture quality can reach 118.6FPS. The battery capacity is 4700mAh, supports 80W fast charging, and can be charged to 100% in 30 minutes.
In terms of photography, the iQOO Neo6 SE will be equipped with a 64-megapixel optical image stabilization main camera, using a 25mm focal length and an F1.89 large aperture, which is likely to be the Neo 6's 1/1.7-inch Samsung GW1P CMOS.
The price of iQOO Neo6 SE is expected to be around 2,000 yuan, from the current official exposure of the configuration, although it continues to polish the Snapdragon 870, but the cost performance is still quite high, there is the potential to become a hit.
ZTE Axon 40 Series – May 9
On April 27, ZTE officially announced that it will release a new Axon 40 series new machine on May 9, which is known as the "ultimate form of the straight board flagship". Before the official announcement, the official warmed up many times, suggesting that there will be a new off-screen camera product debut, and the current product should be ZTE Axon 40 Ultra. Previously, Ni Fei, president of ZTE Terminal Division, said: Everyone wants the ZTE Axon 40 Ultra, which shows that he is very confident in this new product.
It is understood that ZTE Axon 40 Ultra will adopt an independent pixel driver scheme, through independent pixel driver, improve the screen transmittance, achieve 400PPI of ultra-delicate display effect, while ensuring less than 2% of the full-screen brightness difference, and equipped with self-developed front camera transparency algorithm 3.0, front 16 million pixel lens, with 2.24m fusion of large pixels. The previous generation of AXON 30 will upgrade the under-screen area from the original 200PPI to 400PPI, the actual display effect is very good, almost impossible to find the existence of the camera, and this generation of products also upgraded a new algorithm, is expected to bring better selfie effects.
In terms of imaging, ZTE Axon 40 Ultra will use a three-main camera configuration of 6400 pixels custom ultra-wide angle + 64 million pixels custom ultra-humanistic + 64 million pixel periscope telephoto, supporting three cameras at the same time, that is, shooting photos of three focal lengths at one time, and the three main cameras can shoot 8K video.
As a flagship product, ZTE Axon 40 Ultra will be equipped with Snapdragon 8 Gen1 processor, Ni Fei has said that the Axon 40 series will bring you two "core" surprises, one should be strong heat dissipation so that Snapdragon 8 chip get better performance release, the other may be about security, better protection of user privacy.
In addition to the Ultra version, the Axon 40 should also have a standard version and a Pro version, but the official did not disclose much information.
Sony Xperia1 IV — May 11
When it comes to Sony, it can be said that many people's "faith", although the market performance in these years has been poor, but Sony has never given up the mobile phone business. At the end of last month, Sony's official Weibo announced that a new product launch conference will be held on May 11 to launch a new Xperia 1 product.
The official warm-up video reviewed the innovative technology of the first three generations of Xperia 1, the first generation was equipped with a 4K OLED screen for the first time, the camera introduced eye focusing technology, and the second generation supported 20 continuous shots per second, autofocus/exposure detection, and 360 on-site sound for the first time; The third generation was upgraded to the 4K HDR 120Hz high-brush screen and the introduction of periscope zoom heads for the first time. Every generation has new technologies added, so the fourth generation should be no exception.
However, the news about sony Xperia1 IV is indeed relatively small, according to the exposure map shows that it will continue to be 21:9 with a fish screen, no punching, the resolution is still 4K, equipped with Snapdragon 8 Gen1 processor. It is said that this generation of products will abandon the ancestral 12 million pixel lens, upgrade to 48 million pixel main camera, and equipped with 48 million pixel wide angle and 48 million pixel telephoto lens, the main camera CMOS sensor size is said to be 1/1.28 inches, the unit pixel area can reach 1.22μm, if it is true as the exposure said, Sony Xperia1 IV should be quite large in terms of photography,
In addition to the announcement of the release, the official has not disclosed other information about the new product. However, it is foreseeable that if there are really these upgrades, the price of Sony Xperia1 IV should still be a little touching, and the starting price of the third generation last year was 8499 yuan, and this year should not be much different.
Vivo S15 Series - To be determined
In April, Vivo can be said to be in full swing, releasing the first folding screen mobile phone - vivo X Fold, 7-inch large-screen mobile phone - vivo X Note, the tenth anniversary milestone vivo X80 series, and the mid-range machine using custom chips - vivo S15e. In May, vivo is expected to have new machines, possibly two new products of the vivo S15 series, vivo S15 and vivo S15 Pro.
According to the exposure vivo S15 will be equipped with a 6.62-inch punch screen, 2400 * 1080 resolution, 120Hz refresh rate, equipped with Snapdragon 870 processor, 4700mAh battery, support 80W flash charging, rear 64 million pixel main camera, fuselage thickness of 8.54mm.
Vivo S15 Pro screen size is the same as S15, will be equipped with MediaTek Tianji 8100 processor, 4400mAh battery, support 80W fast charging, rear 50 million pixels IMX 766 main camera, body thickness of 7.99mm.
Vivo S15 should be the same as the previous S12 series, the main light and thin body and take pictures, although the official has not released the news, but according to the rhythm of half a year, it should be released in May.
OPPO Reno8 Series — To be determined
Speaking of high value, we have to mention OPPO's Reno series, each generation of products will bring several very impressive colors, coupled with good imaging capabilities, favored by many young consumers. The new Reno8 series has also recently been announced, a model of PGM10 has passed the 3C certification, digital bloggers say it is the new OPPO Reno 8.
According to the exposure, OPPO Reno 8 will be equipped with a 6.55-inch screen, 2400*1080 resolution, and 120Hz refresh rate. It will be equipped with Snapdragon 7 Gen1 processor, LPDDR5 memory, UFS3.1 flash memory, 4500mAh battery, and support 80W fast charging. In terms of images, it will be equipped with a 50MP IMX766 main camera + 8MP ultra-wide angle + 2MP macro, with a front of 32 MEGApixels. In addition, there is news that the Pro version will be equipped with a Tianji 8100 processor and will be equipped with a Renaya image chip.
Honor 70 Series – TBD
Last year's Honor digital series underwent a year of double updates, and the first half of this year has passed, and the pace has to keep up. Some time ago, a model of FNE-AN00 Honor mobile phone obtained the Ministry of Industry and Information Technology network access permission, some digital bloggers said that it is the new Honor 70 series new machine. It is understood that the series will have three products, namely Honor 70, Honor 70 Pro, Honor 70 Pro+.
Among them, the Honor 70 will be equipped with a 6.67-inch 1080P resolution OLED display, equipped with a new generation of Qualcomm Snapdragon 7 series processors, built-in 4800mAh capacity battery, support 66W fast charging, rear 100 million pixel main camera + 8 million pixels ultra-wide angle + 2 million pixel macro.
The Pro version will also use an OLED display from BOE, 2600 * 1200 resolution, support LTPO technology, equipped with MediaTek Tianji 8100 processor, 4800mAh capacity battery, support 66W fast charging. In terms of images, the main camera is the 50-megapixel IMX766, with a 50-megapixel ultra-wide angle and 8-megapixel telephoto.
The Pro+ version will be equipped with a flagship Tianji 9000 processor, 4600mAh battery, support 100W fast charging, and also BOE's OLED screen, support LTPO technology, 2800 * 1300 resolution. The image is a 50-megapixel IMX766+50-megapixel ultra-wide-angle+12-megapixel telephoto.
At present, the official has not warmed up the Honor 70 series, only some exposure news, it is expected to officially debut at the end of May or early June.