Mini version of the iPhone, apple has launched a total of two generations, namely iPhone 12mini, iPhone 13mini. As for the question of whether the iPhone 14 series has a mini version, most people in the outside world believe that Apple will not release it again, and replace it with the iPhone 14Max. Of course, the reason is simple: the mini version of the iPhone is not selling well, and Apple has a reason to cancel this product line and replace it with a new model.
In this regard, many people agree. However, have you ever thought about a question - why is the mini version of the iPhone not optimistic? After all, is it really because the mini version of the iPhone has a small screen size and a slightly poor battery life? With this in mind, I think you can see why the mini version of the iPhone isn't favored.
As just said, there are now two mini models launched by Apple, the sales of iPhone 12mini in Jingdong's self-operated flagship store are more than 200,000 units, and the iPhone 13mini is 100,000+. Compared with the iPhone 12, which has sold more than 3 million units on Jingdong's self-operated flagship store, and the iPhone 13, which has sold more than 2 million units, frankly speaking, the record of the mini version of the iPhone is indeed not eye-catching. Therefore, under such a comparison, it is also a matter of course not to be optimistic about the outside world.
However, what everyone needs to know is that the iPhone 12mini or the iPhone 13mini, if you compare them with the standard version of the iPhone12 and iPhone13, it is indeed not outstanding. However, if you take the iPhone 12mini, iPhone 13mini sales compared with Android phones, I think their results are still quite good.
In addition, every year, there are so many new machines launched by various Android mobile phone manufacturers, how many units can the sales of a single product reach 100,000+ and 200,000+ units in a store? What's more, even if the iPhone 12mini and iPhone 13mini are not optimistic, hundreds of thousands of units have been sold. What does this mean? Obviously, there is a reason why people are not optimistic about them.
In my judgment, this reason has nothing to do with the screen size of the mini version of the iPhone, but with their price. That is to say, compared to the iPhone 12 or iPhone 13, the iPhone 12mini or iPhone 13mini can be controlled in the configuration, but the price must not be set very high.
The same logic actually applies to the iPhone SE3. If the price of the iPhone SE3 is starting at 2500 yuan, you may see the excellent performance of this phone in the Chinese market. Therefore, models like the iPhone 13mini and iPhone 12mini are not optimistic, and the key is the price. Assuming that the price is reduced to the user's expected range, sales will rise sharply.
Take the iPhone 13mini as an example, this phone is equipped with Apple A15 bionic chip, using a 5.4-inch screen, the rear is a 12 million pixel dual camera, and the front is a 12 million pixel TrueDepth camera. In addition, the battery life of this phone is stronger than that of the previous generation, and it can meet the needs of one day of use if it is not used heavily.
In addition, from the perspective of the support of the iOS system, the iPhone13mini will also enjoy the same treatment as other iPhone 13 models. Therefore, this mobile phone can be sold 100,000+ units on Jingdong's self-operated flagship store. Well, if you look at it from multiple angles, you can't say that the iPhone 13mini can't. At the same time, it is the same from another perspective, if one day Apple sells the iPhone 13mini at a reduced price? Will it attract people to start? I think it will.
In summary, the mini version of the iPhone is not optimistic, and it has nothing to do with the hardware configuration and performance of these models. In the end, in the Chinese market, the price determines their sales space. What do you think?