Recently, Mercedes-Benz has launched a new T-class production plan.
There are several knowledge points about this new car that need to be briefly understood, understand these basic knowledge points, and there will be a more systematic understanding after the subsequent products are listed.
01 What is T-class?
T-class based on Mercedes-Benz Citan model to build, the European market positioning small commercial vehicles, the main use is to pull goods, based on this product to create a T-class into the Chinese market will be a small size MPV, to serve the family car market.
Therefore, the size of the T-class is not large, and at present, its body length will not exceed 4 meters 5, which is slightly smaller than Tuan.
02 What power architecture is used for the T-class?
At present, the T-class will be equipped with a small displacement engine, that is, Mercedes-Benz's current smallest displacement 1.3T engine, 100% of the diesel engine in the foreign market will not be introduced into the domestic market, because the domestic market does not have any inclusiveness for diesel, so this T-class will be equipped with approximately the same power structure as THE GLB.
This dynamic structure can only be said to be enough, and has nothing to do with the surging paper.
03 What is the approximate pricing range for this car?
Size, power structure locked in the T-class pricing will be within 300,000, after all, as a size is not even 4 meters 5, equipped with 1.3T small engine T-class, the price of 300,000 is basically a dead end, even if Mercedes-Benz has a strong brand appeal, but for the domestic consumer market, Mercedes-Benz's brand value may not be able to save low-end cars.
The reason is very simple, Mercedes-Benz's low-end car product force is too weak, take this T-class, the size is too small is doomed to have little space, and the displacement is too small to be doomed to have no control fun.
04 Who would buy a T-grade?
From the current point of view, T-class wants to rely on design to obtain the recognition of Chinese consumers is probably impossible, one-size-fits-all tail design concept in the Chinese market is not popular at all, for example, sold to 150,000 Tuan has the advantages of space, power, Volkswagen brand, etc., but in the Chinese market is not sold, the core is still in his pricing range, there are too many excellent models.
If placed in the market within 300,000, this budget can be selected to be large enough, safe enough, power is excellent enough joint venture medium-sized SUVs, T-class products if only have a standard, it is difficult to get user recognition.
05 Give the T-level a rough tone
T-class is a product positioned commercially in Europe, the reason why the Sales in the European market is still good, is because the European pricing is low, the T-class in the European market is not a luxury car, more like a tool car, and the pricing of tens of thousands of euros has a relatively excellent market.
If you throw the T-class in the US market must be a very failure, because the size is too small power is too meat, the cost-effective advantage is completely absent, the domestic market is also likely to be the same, after all, the 4-meter 5-level MPV has no advantage of the MPV at all, the space is cramped and the design is difficult to be recognized in the Chinese market.
So in high probability, the fate of the T-class car is even worse than the GLB, and the consumers who buy it will definitely measure it.