After the economic observation network reporter Chen Qifan announced the key tasks of the "Qinglang" series of special actions in 2022, the head content community platform has already taken action.
At noon on April 28, Weibo announced that it was fully open to comment on the small tail function of the IP territory of the appraiser, and at the same time launched the "personal homepage level page display IP territory" function. According to the reporter's actual test, after the new feature is launched, users will show their IP attribution after sending a message in the Weibo comment area, and the words will be displayed as "from a certain place". After clicking on the personal user's homepage, you can also see the user's IP home. Domestic IP territories are displayed to provinces/regions, and foreign countries are displayed to countries.
(Image source: Screenshot of Weibo website)
It is understood that the above functions were initially launched in mid-to-late March, and tests were opened for some users. After the official launch, it is open to all users. Weibo said that the function of launching this function is to reduce bad behaviors such as impersonating parties to hot events, malicious rumors, and rubbing traffic, and to ensure the authenticity and transparency of the disseminated content. Currently, this feature cannot be actively turned on or off by the user.
On the morning of April 29, Douban also launched the function of waterproof military control evaluation, which aims to better ensure the neutrality of the Douban score and avoid the water army from guiding public opinion and scoring through the "control evaluation" of the short evaluation area. Generally speaking, a cyber troll is a hired web writer who publishes specific information about specific content on the web. According to Douban, with the vigorous development of the film and television market, the behavior of the water army is also constantly changing and developing, and when they cannot directly affect the Douban score by brushing points, they began to turn to the Douban short evaluation area. When a work has just been released or just started, and the normal evaluation of normal users is not enough, the water army will create an atmosphere of all praise or all bad reviews by mobilizing a large number of accounts to brush reviews and likes, that is, the usual "control comments", and then guide public opinion, and ultimately achieve the purpose of influencing the score.
After the waterproof military control evaluation function is launched, when a large number of controversial or obvious short evaluation content with water army characteristics appear in the short evaluation area of film and television articles (such as the home page is all five-star praise or all one-star bad reviews), and these short reviews have not been processed, this function will be turned on. After the function is turned on, the short comment area will adopt a specific like strategy and sorting algorithm to randomly display some short comments, so that the water army cannot guide the public opinion of the short comment area by centralizing praise. At the same time, a warning sign will appear at the top of the short evaluation area of the film and television article, reminding the user that the short evaluation of the film and television drama is abnormal, please refer to it carefully.
(Image source: Douban courtesy photo)
Douban said: "Douban's anti-water army mechanism runs in the background 24 hours a day, which can timely and effectively identify and clean up abnormal rating reviews, and at the same time, short reviews that involve personal attacks, unwatched episodes, that is, ratings, and other unrelated episode content will also be removed and processed at the first time." However, it should be noted that the short review that can be displayed in the short review area does not mean that its rating can be counted as a valid score. We will judge trusted users based on account usage, and only the ratings of trusted users will be accepted. ”
With the development of the Internet economy, users have long criticized some chaos on the content community platform. In March this year, the Cyberspace Administration of China announced the launch of a series of special actions to "Qinglang" in 2022, focusing on ten aspects of problems with wide impact and great harm. Among them, there are special actions of "Qinglang to crack down on online rumors" and "Qinglang to combat traffic fraud, black public relations, and network water army". In this context, it is not surprising that Weibo and Douban have successively played a "combination fist".
For the development of the platform economy, Jiang Han, a senior researcher at Pangu Think Tank, believes that first of all, for the current entire market, the development of the platform economy is the inevitable result of the development of the Internet to a certain stage, in such a situation, the state does not deny the logic of the platform economy development itself, the platform economy is unique. Therefore, under such circumstances, the platform economy has not been opposed by a stick, but has entered a state of comprehensive and effective development, which is an important logical basis for the state to promote the healthy development of the platform economy. Secondly, the platform economy will definitely enter a state of standardized and compliant development in the future, the platform economy is not an extralegal place, and for the current Internet, the platform economy needs more and more healthy market competition, and only more free competition can promote the better development of the platform economy, so the current country has also put forward a clear direction in this regard. For major Internet companies, they must learn to dance with shackles and find a suitable development path under the state of standardization, which is a problem that the current Internet companies must solve.