Not long ago, Weibo administrator announced that in order to further protect the rights and interests of users and improve the software experience, Weibo has upgraded the "IP territory" function, and now the whole platform is fully open to comment on the ip territory small tail function, and the "personal homepage level page shows IP territory" function.
Ip territory mandatory display, many netizens expressed praise, each comment can show the real region of the reviewer, even personal information will be displayed. The launch of the new function can effectively prevent some people from deliberately impersonating the parties to the event and carrying out bad behaviors such as rumor-mongering and rubbing heat, and it is also very effective for acts such as network attacks. With the real address, there are a lot fewer people doing things.
Personal real areas show that the true face of some "foreign netizens" has also been exposed, such as some "a family living in the United States", or some "digital transformation experts" living overseas, etc., the content shared is the daily life in foreign countries, before the IP territory is displayed, the content of these bloggers may make people envious. But in fact, their content is sent in the mainland, it is inevitable to refresh the three views of many netizens, I don't know how fans will feel when they see it.
In general, no one emphasizes their identity. In Xiao Lei's view, bloggers who emphasize where they are from, or where they live for a long time, are likely to win the recognition of netizens, gain heat, or promote certain things to the Internet. Regardless of the purpose of these bloggers, Xiao Lei believes that the content of bloggers who emphasize their own identity is not necessarily credible, just like the "false marketing" often mentioned in e-commerce shopping.
There are also many "local information bloggers" from Chongqing, Chengdu, Shanghai and other regions, and most of the actual IP territories point to Hunan. Some netizens speculated that this may be the account of a media company in Hunan, which is responsible for publishing some similar travel, food raiders and other content on the online platform. Although there is nothing wrong with the content promoted by these accounts, the IP territorial display also makes the original form of the "local raider" exposed.
Nowadays, Weibo, Xiaohongshu, Zhihu and other social platforms have forced the opening of IP territories to show that personal territories have become more transparent, and hypocritical jokes such as "people in the United States, just got off the plane" should not run everywhere. In Xiao Lei's view, the IP territorial display is just a choice that the platform has to make in order to rectify the Internet environment, and a good Internet environment must be jointly created by netizens.