Zhi DongXi (public number: zhidxcom)
Author | Yunpeng
Edit | Heart edge
Zhidong April 28 news, just tonight, Huawei released folding screen mobile phones, smart TVs, watches, bracelets, tablets, smart door locks, routers and other more than ten new products, of which the folding screen flagship mobile phone Huawei Mate Xs 2 starting price of 9999 yuan, becoming Huawei's first horizontal folding screen mobile phone within 10,000 yuan.
▲Huawei Mate Xs 2
▲Huawei released a list of new products tonight
The Huawei Mate Xs 2 weighs 255g, which is about the same as an Apple iPhone 13 Pro Max with a protective case, or even less than a real Apple. It can be seen that in terms of weight loss, Huawei has spent a lot of effort this time.
It is worth mentioning that among the mainstream horizontal folding screen mobile phones that have been released so far, the Huawei Mate Xs 2 is the lightest in weight.
Just one week after the last Huawei terminal conference, Yu Chengdong, managing director of Huawei, CEO of terminal BG, and CEO of smart car solution BU, once again took the stage to meet with everyone.
On April 20, Huawei's consumer business was renamed for the first time in 10 years, returning to the "Huawei terminal business" and fully entering the commercial field. Tonight's press conference is for the C-end market.
Yu Chengdong began by reviewing the recent achievements of Huawei terminals in accordance with the usual practice. At present, the number of Hongmeng devices has reached 240 million units, the number of monthly active users of Huawei terminals has exceeded 730 million, there are more than 2,000 ecological partners, and Huawei's offline service outlets have exceeded 14,000.
In terms of technological innovation, Huawei's annual R&D investment ranks second in the world, reaching more than 17 billion euros, Huawei ranks first in the ranking of international patent applicants for five consecutive years, and the number of patents applied for is 1.8 times that of the second place, and the number of patents applied for in 2021 alone is close to 7,000.
Speaking of the protagonist of the conference folding screen mobile phone, Huawei Mate Xs 2 this time in terms of price brought us a lot of surprises, before the Huawei Mate X series folding screen price is more than 10,000 yuan, Huawei Mate X2 price of more than 17,000 yuan, and the release of huawei Mate Xs 2, the starting price of 9999 yuan.
This is also the first time that the price of Huawei's horizontal folding screen mobile phone has dropped below 10,000 yuan.
However, it is a slight pity that Huawei Mate Xs 2 is still a 4G mobile phone, Huawei did not introduce the huawei Mate Xs 2 processor model at the press conference, according to industry information, it is equipped with Qualcomm Snapdragon 888, but does not support 5G communication.
Shortly before the press conference, Huawei announced its operating results for the first quarter of 2022, with sales revenue of 131 billion yuan, down 14% year-on-year, while the net profit margin fell from 11% in the same period last year to 4.3%. Hu Houkun, huawei's rotating chairman, said that the consumer business has been greatly affected, and the ICT infrastructure business has achieved steady growth.
Huawei Mate Xs 2 official unboxed real machine diagram:
▲After the screen is expanded
▲The back of the fuselage
▲One-handed holding
First, the weight of the folding screen is about equal to "iPhone with shell"? Borrow body armor structure to improve strength
Before introducing the folding screen, Yu Chengdong shared some of Huawei's industry views, he said that the folding screen is one of the important development directions of the flagship smartphone in the future, Huawei has released 3 folding screen mobile phones since 2019, and Huawei's double-spin water drop hinge technology has accumulated deep technology.
Huawei Mate Xs 2 folding screen flagship mobile phone new products, screen resolution of more than 2K, refresh rate of 120Hz, screen size of 7.8 inches, and the screen has anti-reflective nano optical coating, can effectively reduce the reflectivity, improve the visual perception of the large screen.
Yu Chengdong said that at present, thickness, creases, and fear of falling are the three major pain points of the folding screen, and this time they have focused on upgrading these three.
The Huawei Mate Xs 2 achieved 255g, which is about the same as the iPhone 13 Pro Max with a normal protective case. And the Huawei Mate Xs 2 unfolds with a thickness of 5.4mm. In the official unboxing session after the conference, the presenter specifically said that the Huawei Mate Xs 2 weighs less than an apple.
In order to hinge to increase the structural strength, Huawei Mate Xs 2 uses aerospace-grade materials. Yu Chengdong said that the Huawei Mate Xs 2 has increased the flatness of the screen by 70%, and the crease has been significantly reduced.
Behind it, Huawei has once again improved the hinge technology of the folding screen, which Huawei calls "double rotor wing hinge", which is said to be Huawei's exclusive patent.
Huawei Mate Xs 2 draws on the anti-collision structure of body armor and cars, and sets up a buffer layer, a protective layer, and a barrier layer, which further enhances the structural strength of the screen and can absorb and buffer external forces well.
Thanks to the upgrade of hinge and screen protector structure, Huawei Mate Xs 2 has increased its drop resistance by 2.5 times and its impact resistance by 2.8 times.
In terms of fuselage design, the huawei Mate Xs 2 backplane adopts a three-dimensional microfiber process, which has a fabric-like touch, and has a total of black, white and purple colors.
Huawei Mate Xs 2 supports four-network concurrency and five-network collaboration, Yu Chengdong said in particular, Huawei Mate Xs 2 is "the industry's fastest Wi-Fi mobile phone", the speed can reach 4Gbps.
At the same time, Huawei Mate Xs 2 has launched the first 3D accurate indoor positioning in the industry, and has now supported coverage in more than 160 cities and more than 1,300 business districts.
In terms of charging speed, Huawei Mate Xs 2 is equipped with 66W fast charging, the battery capacity is 4880mAh, and the energy density of the negative electrode material of the battery is increased by 21%, which is said to be the highest silicon ratio in the industry.
Coming to the traditional strength of photography, in terms of hardware, Huawei Mate Xs 2 is equipped with a 50-megapixel main camera, a 13-megapixel ultra-wide-angle lens and a 3x optical zoom telephoto lens, focusing on the optimization of the camera algorithm.
Huawei's self-developed XD Optics computing optical algorithm can better recover the original information of the image, compared with the iPhone 13 Pro Max, the detail clarity is improved by 25%. In terms of color, the Huawei Mate Xs 2 can more realistically restore the color of still life.
It is worth mentioning that at the software experience level, in addition to the regular function polishing, Huawei Mate Xs 2 has specially adapted the large screen for the APP, and the screen of the folding screen is not equally proportionally enlarged, but through optimization, it shows more content and improves the efficiency of the screen display.
It is said that all TOP300 applications have been adapted, and 90% of the TOP2000 applications have been adapted to large screens. It can be said that the lack of large-screen APP adaptation is also one of the core pain points of folding screen mobile phones at this stage.
Second, AI algorithm to achieve 4K "Tom and Jerry", what is the experience of using TV AR fitness?
This time, in terms of IoT products, Huawei released a number of new products such as smart TVs, tablet computers, and smart watches.
For audio-visual entertainment scenes, Huawei today released the Huawei Smart Screen V Pro.
Huawei's Smart Screen V Pro is equipped with an independent NPU, which can optimize the image quality and improve the resolution through the Honghu computing image quality technology. It is possible to upgrade the 480P Tom and Jerry to nearly 4K resolution. At the same time, the color and contrast of the picture will also be optimized through algorithms.
Yu Chengdong said in particular, "Good TV, do not pick the source of the film, computing power will become a watershed for high-end TV." ”
In terms of audio experience, Huawei's smart screen V Pro is equipped with an integrated Soundbar, a horn-type sky channel and a subwoofer to achieve a maximum of 3.1.2 channels surround theater sound field, and introduce computing power to achieve "theater sound field, sound moves with the picture", allowing users to "listen" to the full picture in all directions.
In terms of content, Huawei's smart screen VPro's sports health application has a wealth of fitness courses, which can be linked with wearables and sports equipment to display exercise status information in real time. The AR fitness function applies AR ability to the smart screen for the first time, which can bring more interesting new ways to play fitness.
The 65-inch Huawei smart screen VPro is priced at 10,999 yuan, and the 75-inch version is priced at 15,999 yuan.
In addition, Huawei also released a new product of Huawei's smart screen SE series, covering three models: 43-inch, 55-inch, and 65-inch. Huawei Smart Screen SE Pro is equipped with a 12 million ultra-wide-angle AI camera, supports 92% DCI-P3 wide color gamut, and starts at 1699 yuan.
Third, ECG ECG analysis smart watches, as well as Hongmeng tablet pc new products
Sports health is currently the focus of many technology giants in the field. The new HUAWEI WATCH GT 3 Pro series also focuses on this field, supporting ECG ECG analysis, based on the vascular health research carried out by the China Healthcare International Exchange Promotion Association, providing arteriosclerosis risk screening, and adding freediving and golf course two types of sports modes, with a battery life of up to two weeks, supporting wireless fast charging.
The Huawei WATCH GT 3 Pro series starts at 2488 yuan, and the Huawei WATCH GT 3 Porsche design model costs 4688 yuan.
In addition, Huawei also released a relatively lightweight bracelet new product, Huawei bracelet 7 positioning is "large screen health bracelet", is the thinnest smart bracelet currently launched by Huawei, the fuselage thickness of 9.99mm. Huawei Bracelet 7 Standard Edition is priced at 269 yuan.
Huawei also released a new tablet PC Huawei MatePad SE today, equipped with HarmonyOS 2 operating system, 10.1-inch screen, and Huawei's Histen 7.0 sound effect technology, making the video experience more immersive. Huawei MatePad SE starts at 1499 yuan.
Conclusion: The B-end C-end goes hand in hand, and the quality of survival is still a test
The Huawei Mate Xs 2 folding screen mobile phone, grasped the core pain point weight, thickness and structural strength of the folding screen mobile phone for key improvements, although the folding screen mobile phone has undergone three years of iteration, but Huawei still through self-developed technology to achieve the "uniqueness" of the experience.
At the same time, the release of many new IoT products is also an intuitive embodiment of Huawei's continued efforts to work on the all-scenario ecosystem. It is worth noting that after the release of more than ten new commercial products, Huawei once again released new products for the C-end market, which can be said to be a very tight rhythm.
From the first quarter financial report just released this year, we can see that at the moment when the mobile phone business is folding, Huawei's revenue decline is still relatively obvious, and the net profit margin has also dropped from 11.1% in the same period last year to 4.3%. It can be said that although Huawei's voice has not been small recently, in the future, Huawei will still face no small survival challenges.
Surviving with quality is still the biggest test for Huawei.