TechInsights, a market research agency, released its global tablet shipment and share report for the first quarter of 2024, which showed that global tablet shipments in the quarter fell 3% year-on-year to about 32.3 million units. However, the Android camp performed well, with a market share of 52%, the highest level in two years.
According to data from TechInsights, Apple shipped 11.4 million units worldwide in Q1, the only brand with more than 10 million shipments, but its sales fell 11% year-on-year, and its market share fell to 35%. TechInsights rated Apple's lack of innovative products has prompted consumers to turn to Samsung, Lenovo and Xiaomi.
Samsung shipped 6.7 million units in the quarter, ranking first in the Android camp, down nearly 4% year-on-year, with a market share of 21%.
Lenovo ranked third in the world with 2.3 million units shipped, with a 20% year-on-year increase in shipments and a 7% market share. Amazon ranked fourth with 2.2 million units shipped, just 1% behind Lenovo's share.
Xiaomi benefited from the strong performance of the Mi Pad 6 series, with shipments up 117% year-on-year to 2 million units, winning 6% of the market share.
It is worth mentioning that there is no Huawei on the list released by TechInsights this time, but not long ago, another research agency IDC released the list of global tablet shipments, but Huawei is included, and in that list, Huawei ranks third in the world with 2.9 million unit shipments, ranking first among domestic brands.
In addition, compared with the two lists, the Samsung shipment data announced by the two companies is surprisingly consistent, and the difference between Lenovo and Xiaomi is not big, only Apple's shipments have a gap of 1.5 million units.
Although it is common for research institutions to have some errors in the data released by research institutions, Huawei has 2.9 million units shipped in IDC, but it is not in the top five in TechInsights. And Amazon has 2.2 million shipments in TechInsights, and it is also not in the top five in IDC, which is really confusing.
In addition, combined with the fact that some time ago, Huawei, OPPO, vivo, Honor and other brands were announced by different research institutions as the first in quarterly shipments, and we can't help but sigh whether one day the data of research institutions is only for manufacturers to promote services, and it is no longer credible?