Flagship cars will attract the attention of different types of consumers, because the flagship model represents the highest mass production technology of car companies, and there is no intention to buy and want to find out, and for BMW this type of car company, it may be applied to the flagship model that represents the top mass production technology of this era.
The appearance has changed dramatically
At the 2022 BMW earnings annual meeting, the front face light of the new 7 Series/i7 was spoiled in advance, and the renderings after the late super exposure were similar to those of the real car.
Perhaps skeptical about the "spoiler" information, when I saw the official debut of the 7 Series, I was really shocked.
The brain constantly echoed the previous owner's evaluation of the new 4 series: "Where is the BMW long like this!"
The aesthetic is only different and not high, but no one will deny that this appearance is not only not as long as BMW, but also recognizable at a glance that this is a 7 Series.
The grille surrounded by a star ring has an active closing function, and the bright surface of the central area is made of millimeter-wave radar, and above the millimeter-wave radar is the front camera and camera cleaning device.
The tail has become a split taillight, and at the same time it is more slender, and the overall look and feel of the tail is more powerful, and it does not drag mud and water at all.
The interior is even more memorable
Before entering the car, there is an enviable configuration of others - the electric door, at least it makes me envious, which also has to talk about the MPV let me most addicted to the moment, even if I am only as a driving machine without emotion, when the electric sliding door switch is slowly opened at the same time, the abominable sense of ceremony makes me this emotionless machine begin to fluctuate inside, not to mention the picture of rolls-Royce passengers gracefully holding down the electric door button after getting on the car.
But don't worry, the inside and outside door handles are also equipped with physical switches, and the car is also equipped with a pure mechanical switch for emergency use.
The interior is not inferior to the subversiveness of the exterior, the light source part of the surround cockpit is all made of crystal, and the reason for using the "light source" is that the atmosphere light is not enough to describe the degree of shock displayed.
Not only that, but the activation button, i-drive knob, crystal lever, and seat adjustment are all designed with crystal.
The dual screen has the same design as the screen of the BMW electric SUV iX, creating the effect of dual screen hugging.
Sitting in the rear row, the delicate multimedia screen on the door feels very novel, in this multimedia screen can adjust the air conditioning, seats, lights and other configurations, equivalent to the central armrest area of the adjustment panel moved to the door armrest.
Open the theater mode through the control area on the door panel, slowly descend from the 31-inch 8K giant screen hidden on the roof, open the seat leg rest, and enjoy the exclusive atmosphere of the 7 Series.
In the last picture, I noticed that the cushions of the new 7 Series look softer, and then I saw the light-colored seats, which is not a down jacket! The light-coloured seats are full and grainy to create a down jacket look, while the wide cushions on both sides suggest that the occupants are ready for the perfect ride before they sit up.
The new 7 Series offers cashmere seats! A small regret when shooting Toyota Century is that it is not equipped with cashmere seats, cashmere is the root of goat wool, almost no vehicles are equipped with cashmere seats, I want to experience the ride of cashmere seats! It is hoped that the production of the 7 series can be carried out step by step and as planned.
summary
After the official spoilers of the 7 Series, the curiosity about the interior part has skyrocketed, and unexpectedly, after the spoilers, it can also give enough surprises, and also provide cashmere seats, and the expectations for the new 7 Series have been full, and I can't wait to feel it.
One of the reasons for the attention of the flagship model after the unveiling is the technical decentralization, which appears in some of the new design languages of the 7 Series, and may appear in different levels of models in the future, looking forward to the results of the 7 Series technology decentralization with subversive changes.