It is on the picture, presumably many people know, even if you can't say the name will feel familiar. After all, this is the "top stream" in the NFT world today, the Bored Ape Yacht Club (BAYC).
▲Image from: China's Li Ning's official Weibo
However, this boring ape is still a little different, after all, there are four words behind it: "Chinese Li Ning". Yes, this boring ape also has "two faces", which is both the NFT project of BAYC number "#4102" and the trend manager of the boring non-boring pop-up shop of China's Li Ning number "#4102".
▲Image from: China's Li Ning's official Weibo
One is a domestic sports brand giant, and the other is a "famous family" of Web3.0, although they are in different fields, they are all "cross-border big households".
Hongqi, Forbidden City, LINE FRIENDS, Disney, People's Daily, Wade... Li Ning's joint name can be said to be only unthinkable, and there is no "joint" can not be.
▲ Image from: Li Ning, China
Since its appearance in the NFT world, boring apes have been in the limelight. Not only did Justin Bieber, Stephen Curry, Neymar, Serena Williams, Eminem and others join in, but Universal Music Group also formed the band KINGSHIP, which consists of four boring apes.
Even Coinbase, the largest compliant cryptocurrency trading platform in the United States, has announced that it will produce three animated shorts for the Bored Ape Yacht Club series NFTs.
▲Image from: Universal Music Group's official Weibo
Sports brands are always at the forefront of trends, and it's not unusual to partner with today's hot NFTs. "China Li Ning Boring Ape Trend Sports Club" has launched products such as T-shirts and baseball caps, and has also opened a trend pop-up shop called "Boring Not Boring", which combines the popular pixel style with trendy sports elements such as frisbee and motorcycle, and there will be many "actions" in the future.
▲Image from: China's Li Ning's official Weibo
Although Li Ning and Boring Ape are both "crossover masters", China's Li Ning's entry into the NFT world is still a little different from previous joint names. In fact, not only Li Ning, but also adidas, a sports brand, also bought the Boring Ape #8774 project before.
Image courtesy of: The Crypto Times
Why are sports brands "eyeing" boring apes? I think that in addition to the attention it brings to the Web 3.0 "famous family", but also because it is an NFT.
Like Li Ning's previous joint name with other brands, it takes time to negotiate, and the joint name must comply with the validity period, but the NFT is different. As a non-homogeneous currency on the blockchain, each NFT project is not only unique, but also fairly well attributed.
▲ Image from: China's Li Ning's official Weibo
As long as the NFT is bought, everyone can see its ownership on the blockchain, which is equivalent to obtaining its ownership and copyright at the same time, and it belongs to the validity period before transferring ownership.
For sports brands that always plan a joint brand, this way of obtaining IP is much simpler and faster, and it is beneficial to both sides, the brand has a long-term popular IP, and boring apes have broadened the "employment" way beyond "being set as an avatar".
▲ Image from: China's Li Ning's official Weibo
Since people say that the development of the Internet is going to enter the Web 3.0 era, the way of brand co-branding must also keep pace with the times, and the "China Li Ning Boring Ape Trend Sports Club" will take the lead. Want to co-brand with NFT? Just buy it.