In 2021, Changan increased by 16.7% year-on-year with 1.75 million vehicles, ranking first among Chinese brands with an absolute advantage. At the same time, the cumulative sales volume of overseas markets exceeded 110,000 vehicles throughout the year. In 2022, the 160th anniversary of the establishment of the Changan brand, standing in the environment of the new four modernizations leading the automotive industry to carry out comprehensive innovation, what kind of deployment Changan Automobile will make is indeed expected.
At the previous 2022 Global Partner Conference, Zhu Huarong, chairman of Changan Automobile, revealed to the outside world the small goals for 2025 and the big goals for 2030. It said that in 2025, the total sales of Changan Automobile will reach 4 million vehicles, of which 3 million will be in the autonomous sector and 1.05 million in new energy sales, accounting for 35%; in 2030, the total sales of Changan Automobile will reach 5.5 million, of which 4.5 million will be in the autonomous sector and 2.7 million in new energy sales, accounting for 60%.
More importantly, Zhu Huarong made it clear that Changan Automobile will continue to carry forward the "spirit of innovation", firmly implement the third entrepreneurship - innovation and entrepreneurship plan, accelerate the transformation to an intelligent low-carbon travel technology company, and move towards a world-class brand at full speed.
There is no doubt that intelligent low carbon will be the general direction of future cars, and it is opportune for Changan to launch a new deep blue digital pure electric brand. As a new digital brand, it is aimed at users and the Generation Z who are most open to emerging things. At this morning's Deep Blue Technology Sharing Meeting, you can get a glimpse of the brand value of Changan Deep Blue and the technical strength of the all-electric digital platform EPA1.
At the beginning of the technology sharing meeting, Yang Dayong, vice president of Changan Automobile, further elaborated on the significance of the birth of the deep blue brand, saying that deep blue, a new digital travel technology brand, should apply tomorrow's technology to today's life and bring consumers a diversified experience beyond this era. We can't use figurative words to express such a rich connotation, such a vast imagination, so there is only deep blue.
Of course, Vice President Yang Dayong's words are so confident, and it is precisely because Chang'an has made full preparations. Among them, the release of the EPA1 platform under the Deep Blue brand and the further technical sharing of the first model C385,
How strong is the EPA1 platform that has been sharpened for 5 years?
Deng Chenghao, general manager of Changan New Energy, said that China's new energy market in 2017 was still cold, and only 6.2% of users could accept new energy vehicles, and even 40% of users did not know what new energy vehicles were. Moreover, public opinion is full of voices such as "IQ tax", "fraudulent compensation", "industrial garbage", etc., which deeply hurts the heart of each of our new energy practitioners. To this end, we are determined to make a new pure electric drive dedicated platform with completely independent intellectual property rights and positive design, and it will extend a series of pure electric drive special products to provide users with the highest quality new energy experience and completely improve consumers' inherent impression of new energy vehicles.
This is the original intention of Changan to develop the EPA1 platform. According to the official explanation, the EPA1 platform is a full-track pure electric drive dedicated platform that takes into account the future travel prospects and today's car experience, and has four high attributes, and the high efficiency of the future drive as a gene, can take into account the high performance of the four-wheel drive, the high intelligence based on the domain-controlled electronic and electrical architecture, and the high safety of the three-layer protection of the core car cloud. Moreover, in order to improve the system efficiency of the EPA1 platform, the Deep Blue team proposed a large number of original solutions from the dimensions of electric drive system, extended range system and hydrogen fuel system.
In fact, there is such a global consideration precisely because Changan understands the pain points of consumers for new energy vehicles, that is, short endurance, slow energy replenishment, and doubtful safety. And from the perspective of users, how to create a future car recognized by consumers as the focus point, to create products that make users scream.
ALL IN ONE's design concept, is the core guarantee of Deep Blue?
Under the EPA1 platform, it can provide broader excavation for many models launched under the deep blue platform in the future. But Changan also knows that the three-electric system is still the core factor that ensures that Deep Blue can lead the future. In order to meet the creation of future models of the EPA1 platform, the deeply integrated super-collector electric drive born in accordance with the design concept of ALL IN ONE has achieved a higher degree of integration and a smaller volume to meet the layout needs of more models in the future.
Similarly, the domain-controlled electronic and electrical architecture born according to the ALL IN ONE design concept has given birth to a deeply integrated intelligent vehicle domain controller, intelligent cockpit domain controller and intelligent driving domain controller, thus realizing the perfect integration of intelligent vehicle control, intelligent cockpit and high-level intelligent auxiliary driving, and giving the EPA1 platform a commonly used and new digital experience.
In simple terms, the good horse is equipped with a good saddle, in order to meet the extreme performance of the model under the deep blue platform, while the EPA1 platform gives the vehicle more plasticity, if the volume power density of the super collector electric drive can reach the industry's optimal level, the rear drive arrangement becomes possible. The determination of the rear-drive architecture ensures the extreme performance of the EPA1 platform. The EPA1 platform complements the design concept of ALL IN ONE and ultimately becomes the core competitiveness of the Deep Blue brand.
The first model C385, more information was revealed
It is worth mentioning that at the press conference, the official revealed the power information of the Deep Blue C385. Changan Deep Blue C385 will provide three kinds of power models, namely pure electricity, hydrogen power, and extended range.
The endurance data of the 3 power models was also revealed at this technical sharing meeting, under clTC conditions, the C385 pure electric version with endurance-based version has a comprehensive working range of more than 700 kilometers, the performance-based version has a maximum power of more than 190 kilowatts, and the power consumption is as low as 12.3 kWh/100 km or less;
The mileage of the extended range version of full fuel and full power under CLTC comprehensive working conditions can reach more than 1200 km, the cruising range of pure electric comprehensive working conditions can reach more than 200 km, and the fuel consumption of feeder is as low as 4.5 liters/100 km or less;
Under the comprehensive CLTC standard of the hydrogen version, the mileage can reach more than 700 kilometers, and the hydrogen consumption of feed is as low as 0.65 kg/100km or less, which can achieve 3 minutes of ultra-fast energy replenishment. This will be China's first mass-produced hydrogen fuel cell sedan.
In terms of body size, the length, width and height of the Changan Navy C385 are 4820*1890*1480mm, the wheelbase is 2900mm, the aspect ratio is 0.78, and the shaft length ratio is 0.6. The body data is larger than the Model 3, and the wheelbase has exceeded the standard of B-class cars, almost reaching the level of C-class cars. If the new energy car market is put into 200,000 to 400,000 in the future, it is presumably able to launch a new round of impact on Tesla Model 3.
In terms of configuration, the C385 also has a series of eye-catching configurations, such as a 14.6-inch sunflower screen that can be intelligently steered, an electric hatchback door, the largest 19-inch wheel hub in its class, frameless doors, hidden door handles and so on.
The technology sharing meeting only revealed more information about the C385's powertrain and endurance performance, and further product performance will be revealed later. But for now, C385 has such a powerful three-power technology and platform blessing, which is enough to make it attract much attention.
Write at the end
Changan with the technology to create a new brand deep blue, has indeed established a technology as the core of the brand image, with the brand image gradually clear, the follow-up C385 launch or will become the strongest "spoiler" of its own brand new energy car. Since the announcement of the Shangri-La plan five years ago, Chang'an has been ready to fight a new energy war in the second half. Standing at the height of technology as the core, Changan Deep Blue will definitely lead the Changan brand to make efforts in the future, and I believe that there will be more surprise models to show in front of consumers one by one.