Motorola's brand performance in the market is indeed good now, but the word of mouth is indeed two extremes compared to before, from a generation of emotional products, but also because the cost performance is good, in last year's market word of mouth is actually OK, to now repeatedly rejected by consumers, word of mouth performance is very poor, indeed it is a very regrettable thing.
So why is this happening in Motorola today? Not to mention the long-term things, compared with last year's market, how can the change in word of mouth be so big?
In fact, the key lies in the company behind Motorola, Lenovo this manufacturer, in the previous mobile phone market in Lenovo's reputation is not very good, but there are not many people concerned about this aspect, because Lenovo only did action on the other side of the ocean, and did not cause a large amount of attention from consumers in the domestic market.
And why is it suddenly provoking such a strong market rejection by domestic consumers now? The reason is actually very clear, that is, because Lenovo stretched its hand across the other side of the ocean a while ago, and also blatantly took sides, which made the country completely see what Lenovo was doing, and with this very high market heat, it also began to be known by the public about the behavior of Lenovo before.
As a subsidiary, Motorola naturally began to be rejected continuously, although its products are indeed very cost-effective now, but it will not be like the previous millet, maintaining high sales for a long time.
But the question is, in the face of Motorola's current ultra-cost mobile phone products, can't you really buy it?
In fact, it can be bought, and there are still many consumers in the market.
From the perspective of a consumer who is not very well funded, motorola mobile phone products at this stage are indeed the first choice in the mid-range market, why? Because its configuration performance is really good.
For example, motorola edge S30, its own price is in the thousand yuan file, but not only equipped with a hundred million pixels, but also Snapdragon 888 plus processor, I dare say with this processor, Motorola S30 this mobile phone is the first choice in the thousand yuan market.
And the upgraded version of the Motorola EdgeS30 champion version, but also at the price of 2499, brings 512GB storage space of the fuselage configuration, not compared to other manufacturers, compared to Xiaomi, Motorola This cost performance can make Xiaomi look up.
However, if consumers with heavy feelings feel that it does not matter if the configuration is not configured, then other manufacturers naturally have good choices.
As for how to break the game? For Motorola, this bureau can not be broken, the current Motorola strength is indeed not strong, if the strength is strong, it will not be acquired by Lenovo, the best way to break the game is to remove the impact of Lenovo on it, but this, undoubtedly also pushed itself back to the niche market, for Motorola, it is indeed more harmful than beneficial.
Motorola's current mobile phone market, in fact, I still recommend it, because the configuration is indeed very good, but now I can only sigh a pity.