Queen Street, a prime location in the heart of Auckland, New Zealand's largest city, welcomed a mysterious guest from the East. Close to LV, Gucci, Dior and BVLGARI and other international first-line luxury brands, the bright yellow base of "POP MART" is eye-catching and bright, attracting a large number of young people to punch in, but also makes many Chinese fans feel proud.
On April 22, Bubble Mart's first New Zealand store was officially opened. As the first store in Oceania, the store address is selected in a prime location, and the streets are lined with 19th-century European-style buildings that make people linger. Before opening, the storefront had aroused the curiosity of locals, and frequently stopped to watch. On the official opening day, the exquisite fashion toys attracted more attention, and the first store in the southern hemisphere was popular.
Walking into the store, you can see that the first store in New Zealand continues the classic yellow silver visual style, and the double-storey design brings double happiness and surprise. On the opening day, Bubble Mart also prepared multiple surprises for fans in the southern hemisphere. In addition to the well-known bubble Mart popular IP MOLLY, DIMOO, SKULLPANDA, THE MONSTERS and other blind box products, the store is also equipped with a high-end product line MEGA COLLECTION. In addition, there is Hirono Daiwa, which was exhibited for the first time in the world. Coupled with the overseas limited sale of SKULLPANDA black maid hanging card, artist version of MOLLY steampunk biker office and artist's biological baby A boy, it has attracted the attention of many fashion lovers in New Zealand.
Selling happiness, touching the heart, storing emotions, Bubble Mart New Zealand's first store successfully landed, is expected to become a new landmark of New Zealand fashion trends, to achieve the successful integration of Chinese tide play and local culture, but also let New Zealand consumers appreciate Bubble Mart, a creative, story, accumulation of Chinese trend brand.
The core of the trend toy is excellent IP creativity, good design can impress global consumers, with the bubble Mart overseas stores one by one landing, this Chinese tide play wind is blowing to the world, more and more global consumers began to appreciate the unique charm of Chinese tide play.
As the head of China's tide play, the pace of bubble mart's overseas expansion is also accelerating. Wen Deyi, vice president and international president of Bubble Mart, said that in 2022, Bubble Mart will accelerate the transition to DTC mode, and it is expected to open a number of direct stores outside Chinese mainland by the end of the year. It is reported that at present, new stores in Japan, South Korea, Australia, the United States and other places are also in intensive preparation.
This article is from the financial community